zadok
26th October 2005, 12:45
Yamaha is rebranding it's cruiser range to Star Motorcycles.
"Now, a decade after the first Stars arrived, Yamaha is casting the Stars as a separate brand. Although they will continue to be sold through Yamaha dealers, Star Motorcycles gets a product development channel centered in the U.S., a separate website (www.StarMotorcycles.com), a distinct way of doing business, brand advertising and, Yamaha hopes, more prominence in dealer showrooms.
All existing Yamaha cruisers including the V-Max and Virago 250 will fall under the Star banner in ’06. The brand name may create a bit of redundancy on existing Star models, however. Star Road Star will take some getting used to. Fortunately, new members of the line won’t have model names that include “Star.”
http://motorcyclistonline.com/firstrides/122_0508_star/
"Now, a decade after the first Stars arrived, Yamaha is casting the Stars as a separate brand. Although they will continue to be sold through Yamaha dealers, Star Motorcycles gets a product development channel centered in the U.S., a separate website (www.StarMotorcycles.com), a distinct way of doing business, brand advertising and, Yamaha hopes, more prominence in dealer showrooms.
All existing Yamaha cruisers including the V-Max and Virago 250 will fall under the Star banner in ’06. The brand name may create a bit of redundancy on existing Star models, however. Star Road Star will take some getting used to. Fortunately, new members of the line won’t have model names that include “Star.”
http://motorcyclistonline.com/firstrides/122_0508_star/