Bob
23rd January 2006, 00:52
Harley-Davidson plans to open its first dealership in China this year, as international growth leads the company's sales gains.
Chief Executive Officer Jim Ziemer said "Entering international markets is always a challenge, and China is going to be the same way," Ziemer said. "There are a lot of barriers." Ziemer added Harley-Davidson international sales of its motorcycles rose 15 per cent last year, compared with a US gain of 4.2 per cent. Last year, it reorganised its sales operation in Germany to boost European business and opened its first dealership in Russia since 1917.
Chief Executive Officer Jim Ziemer said "Entering international markets is always a challenge, and China is going to be the same way," Ziemer said. "There are a lot of barriers." Ziemer added Harley-Davidson international sales of its motorcycles rose 15 per cent last year, compared with a US gain of 4.2 per cent. Last year, it reorganised its sales operation in Germany to boost European business and opened its first dealership in Russia since 1917.