According to research undertaken for the Motorcycle Industry Association, people aged 18-25 years are the age group most likely to consider riding a motorbike or scooter.
Three-quarters of the people interviewed held a neutral or positive attitude towards motorcycling and associated it with positive words. Freedom (35%), fun (24%) and convenience (18.5%) were the three highest rated by total mentions
Almost one-third (30%) had ridden a motorcycle or scooter in the past. The majority of people who had ridden (89%) found the experience enjoyable. Nearly two-thirds (60.7%) said they would consider riding again.
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