Harley Davidson winds up Buell!

[slowpoke]

From www.superbikeplanet.com:

Buell Motor Company Folds
by staff
Thursday, October 15, 2009
There have been rumors for weeks that Buell would not re-open after the current shut-down. It appears that those rumors are true.


BUELL OFFICIALS THANK CUSTOMERS, DEALERS AND EMPLOYEES FOR UNFORGETTABLE RIDE



BUELL OFFICIALS THANK CUSTOMERS, DEALERS AND EMPLOYEES FOR UNFORGETTABLE RIDE

EAST TROY, Wis. (Oct. 15, 2009) - Buell Motorcycle Company officials thanked the company's customers, employees and dealers for an unforgettable ride, following today's announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson's go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand.

"I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand," said Buell Motorcycle Company President Jon Flickinger.

Flickinger said a limited number of new Buell motorcycles remain available for sale through authorized dealerships and production will wind down by October 30. He also stressed that Harley-Davidson will provide replacement parts and service through dealerships and that warranty coverage will continue as normal for Buell motorcycles.

"I will always be proud of what we have accomplished. It is a testimony to what a small group of passionate and inspired people can do, and with brilliant innovations, we've produced some of the best-handling bikes of all time," said Buell Chairman and Chief Technical Officer Erik Buell. "I personally look forward to exploring how I can continue to work with Harley-Davidson to bring advanced product technology to riders.

"I have also had the great fortune to meet and get to know many Buell riders over the years, and they are an amazing and interesting group of free thinkers," Buell said. "May you ride with pride into the future. And may your roads ahead be as adventuresome and rewarding as mine have been for the last 26 years."

A wholly owned subsidiary of Harley-Davidson, Inc. since 1998, Buell Motorcycle Company was founded in 1983 by Erik Buell and produced more than 135,000 motorcycles. Over the past 26 years, Buell motorcycles won numerous design accolades and awards, and countless races and championships around the world, including the AMA Pro Daytona SportBike championship in 2009.

ENDS

[Elysium]

Wow sure didn't see that comming. I don't like Harely's at all but if forced between a Harely or a Buell, I'd go for the Buell. Would've thought they'd just get rid of MV instead and keep Buell.

[BIG DOUG]

yea mv is going to,I liked buells a cr1125 in the garage would be good.

[banditrider]

Another article here: http://www.google.com/hostednews/ap/article/ALeqM5iby6HPwmtvHa0aEPTtDQb0Bm5KzQD9BBI6IG0

[banditrider]

And Erik Buell on video here: http://www.buell.com/en_us/

[NordieBoy]

Bugger :(

http://www.buell.com/en_us/

[Mom]

Oh, nooooo! Now that is a sad thing to hear. :weep:

[dangerous]

Ok... so Erick Buell has released a short vid re Buell, but what about MV?
Harley own both buell and MV and for what ever reason as far as I know they are floding the Buell and MV side down, surley not bote bike names have excelled of late dosnt make sence to me, either there is a new owner in the mist or the storys arnt accurate.
Anyone have further info on this?

[Big Dave]

I think NZ and Aus have only felt the edge of the GFC.

From the people I talk to online, things are really bad in Wisconsin. The everyday folks are hurting and the anti-Obama-ism is rampant.

I think they (Buell) may have shot themselves in the foot with the re-branding they have just gone through too. Very poorly received by their existing customer base.

Shame - I like the Buell people and the product.

[NinjaNanna]

Not a good week for Buell owners - first the proposed ACC levies, now questions regarding the medium/long term availability of parts!!!!

Week from hell really - hope things really don't come in three's what could be next!!!!

[vifferman]

what about MV?
HD still own MV, but are looking to sell it. They're just waiting for a favourable offer.

[nosebleed]

Just got the latest SUPERBIKE this week and the first page is the editor talking about the DEcrease in biker accident stat's in the UK.

Further in is a 'positive' review of the Buell 1125CR.

I'll keep reading and find out what's gonna happen to us next.

[Big Dave]

I have the HD press release online

http://krnewsroom.blogspot.com/2009/10/harley-davidson-announces-strategy.html

[Edbear]

I think NZ and Aus have only felt the edge of the GFC.

From the people I talk to online, things are really bad in Wisconsin. The everyday folks are hurting and the anti-Obama-ism is rampant.

I think they (Buell) may have shot themselves in the foot with the re-branding they have just gone through too. Very poorly received by their existing customer base.

Shame - I like the Buell people and the product.

Wot he said!

[RantyDave]

Fuuuuuuuuuccckk! I thought Buell were just starting to get it together!

Dave

[Krayy]

Hell bells, I'm just :sick:

I need to have a lie down before I can comment further...:cry:

P.S. At least I have a collectors classic now

[tel]

erik buell looks pretty gutted in his video -

[george formby]

Just got the latest SUPERBIKE this week and the first page is the editor talking about the DEcrease in biker accident stat's in the UK.

Further in is a 'positive' review of the Buell 1125CR.

I'll keep reading and find out what's gonna happen to us next.

The new Buell with a Rotax engine. That got my attention too!

[Swoop]

A real shame, as they are a bike that always make you look at it.

A potential candidate for adding to a collection now though.

[Indiana_Jones]

Sad sad news.

It was hard to watch that video. You could see how much the man was hurting....

-Indy

[Indiana_Jones]

Reckon John Bloor is interested? heh

-Indy

[Buellistic]

I feel very sad for Erik Buell, he is passionate about his bikes, his company and his employees.
And it is a very sad day for all us Buell owners as well.
I hope a new opportunity opens up for him and his beloved Buell motorcycles.

[sugilite]

Eric Buell should have stayed semi independent from Harley as he once was. Look what happens when you fully hook up with a predominantly cruiser dominated company, first sign of trouble, chop out what is not their core market.
Bad move pal, though I do feel for him poor bugga, he created innovative machines. Lets hope he can do a phoenix from the ashes trick.

Oh yeah, and yet another case of DMG backing a dying near dead horse.

[tel]

IMO, Erik needed cash to take the Buell brand to the next level.
It is tough developing bikes, selling enough of them to make a good coin
He was also using HB motors or at least parts of them
That was the driver to get into bed with HD -
His bikes are not main stream but you start to see the Jap bikes picking up some of his ideas
As his news breaking news video repeats - Erik and his designers were pretty innovative. Where to next ...

[AllanB]

A shame - I've always liked the Sporty engined ones.
Never got the Rotax ones, could not see the point, may as well buy a better V twin and get a Ducati.

[Omega1]

Yep, been a great week,

ACC shafting...

Now Buells gone

Thanks very fuckin much Harley Davidson.

[Big Dave]

Some people close to Erik are still remaining positive. 'Shackles lifted'.

There is a 10 year guarantee on parts too.

So I now call my XB12X 'The Relic'.

[carbonhed]

Classic forehead palm D'oh moment :slap:

Why oh why didn't they ditch the shitters and keep the Buell and MV?

[Big Dave]

Classic forehead palm D'oh moment :slap:

Why oh why didn't they ditch the shitters and keep the Buell and MV?

They don't make shitters. They make the 2nd best selling brand in NZ. Sell more than Honda, Yamaha, Kawasaki & Triumph.
Why - Money - In total - 3% of H-D's sales are Buell and their parent finance division is fritzed.

[Omega1]

So have buell owners just takin a big resale value loss?

[vgcspares]

Dave, you'll never persuade anyone H-Ds aren't shitters unless they are already a Harley rider. The simple fact is if you put the specs down on a piece of paper they only compare favourably with other shitters:

overweight with poor brakes = an ideal combination obviously

no cornering ability = same issue american cars have when facing any kind of real competition

and they're cheap too

[Sam I Am]

EAST TROY, Wis. (Oct. 15, 2009) - Buell Motorcycle Company officials thanked the company's customers, employees and dealers for an unforgettable ride, following today's announcement by Harley-Davidson, Inc. that it will discontinue the Buell® product line as part of Harley-Davidson's go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson® brand.


http://www.superbikeplanet.com/2009/Oct/091015buellfolds.htm

[scumdog]

Dave, you'll never persuade anyone H-Ds aren't shitters unless they are already a Harley rider. The simple fact is if you put the specs down on a piece of paper they only compare favourably with other shitters:

overweight with poor brakes = an ideal combination obviously

no cornering ability = same issue american cars have when facing any kind of real competition

and they're cheap too

One mans shitter is another mans cruiser....:girlfight:

He might not WANT race-type brakes, MX ride-hight or trial-bike cornering.

[Sam I Am]

http://www.buell.com/en_us/company/news/detail.asp?news_id=1497

[vgcspares]

true, true, true ... but the big brake deficit makes them far more prone to feature in the ACCs statistics which is something I'd prefer not to do

[scumdog]

true, true, true ... but the big brake deficit makes them far more prone to feature in the ACCs statistics which is something I'd prefer not to do

I'd put money on the riders skill and/or attention has way more to do with why they run into things or off the road.

[Big Dave]

Dave, you'll never persuade anyone H-Ds aren't shitters unless they are already a Harley rider. The simple fact is if you put the specs down on a piece of paper they only compare favourably with other shitters:

overweight with poor brakes = an ideal combination obviously

no cornering ability = same issue american cars have when facing any kind of real competition

and they're cheap too

I have just tested the 2010 models on a factory ride.

They are fitted with Brembo brakes and Showa suspension.

They have engines that are reliable and cheap to service and maintain and have very good fit and finish. Economical too.

Handling compares favorably with comparable cruiser style machines and they have other significant ownership benefits - popular Riding club, endless accessories, motorclothes, blah blah blah.

Not your style, don't suit taste, whatever. Shitters they ain't.

[JimO]

your a bit late mate

[Sam I Am]

sorry if i am so late...

[Big Dave]

So have buell owners just takin a big resale value loss?

Probably some - but never been a strong point anyway has it ?

1125CR are selling in the states for half price. I'd buy one at that. Sell a kidney of something.

[AllanB]

So have buell owners just takin a big resale value loss?


Not if they are crafty - keep hold of them through the devaluation and in a decade or two they will be fetching big bucks as desirable classics. Buell could be the new old Norton. :2thumbsup

[aahsv]

A shame - I've always liked the Sporty engined ones.
Never got the Rotax ones, could not see the point, may as well buy a better V twin and get a Ducati.

+1 - the buell models before the 1125r were fun, sporty bikes with throaty sounds - the new age buells have not sold well, I would have bought the older models, but not impressed by the 'new style & direction', bought a new duc instead - RIP Buell :wavey:

[idleidolidyll]

Hey!
Does that make the Missus' Buell collectable now?

[dangerous]

Eric Buell should have stayed semi independent from Harley as he once was. Look what happens when you fully hook up with a predominantly cruiser dominated company, first sign of trouble, chop out what is not their core market.
Bad move pal, though I do feel for him poor bugga, he created innovative machines. Lets hope he can do a phoenix from the ashes trick.
Agree 100% with ya there, hes just another employee at HD now but I spose he couldnt say no to the cash... Buell will be back they will never have the cred that the tubers have or the fuelers, but like all small bike companys they come they go, they come on back.

[rocketman1]

You think that you buy a good bike and they will go on forever, no matter how good and innovative they are, it is solely down to numbers sold.
Sad to hear that about Buell a damn good bike, I was dissapointed when Suzuki didnt continue with their big V twin sportsbike the SV1000, Honda did the same with discontinuing the good ol' Firestorm.
for some manufacturers their is no allegiance to continuing a make if if does not sell really well. Thats accountant for you.. the world is lead by them , no pedigree.
I must admit that I am impressed with some makes like the Honda 800VFR has stuck to its pedigree, all be it changing the thing within itself too much each year. Suzuki have stuck with the GSXR750 even though getting questioned why, they have stuck to it and said they will always make a 750.
That type of determination has to be applauded is to often brands are changed at whim of the market.
Its a pity to be losing another V twin like Buell

V twins forever... even if the only V2 bikes on the market in 10 years will be HD's and Ducatis......hope not

[dangerous]

V twins forever... even if the only V2 bikes on the market in 10 years will be HD's and Ducatis......hope not

four cylinders belong in cars my man :headbang:

[Max Headroom]

http://www.buell.com/en_us/company/news/detail.asp?news_id=1497

[Big Dave]

Wow - you're kidding. :girlfight:

Edit: Doh - not nearly as funny now.

[Elysium]

Well those fracking Harely's at the game sure didn't help those useless Turbos win tonight. :mad:

[Headbanger]

no cornering ability = same issue American cars have when facing any kind of real competition



I'll help you with this one, You seem to be struggling with the concept, They are road bikes, Not race bikes. There is no "real competition" on the corners.

[HenryDorsetCase]

I wanted a buell Lightning but couldnt get the cash together at the time.

The ones I rode were fantastic street bikes in tha 40 -140 kph area we all live in most of the time. I'd totally still have one but I would buy the Sportster engined one: you'll pretty much always be able to get motor bits at least.

I feel really sad for Erik Buell: you can see in his eyes on the video the effect it has when someones dream dies. He is not a happy camper, and I wish him well in the future.

HD never seemed like a great fit for a free thinker though (in spite of the rhetoric about "freedom" and "individualism" that seems to come with the territory) but I was flicking thru the latest KR and was looking at the test of and the ad for the Can Am Spyder.

Crikey, I thought: theres a large-ish industrial concern, with a well established base of products that ensure cashflow and continued viability, made in the USA (or North America anyway, I think they might be from Canadia?). They have a tradition of thinking outside the box ("lets build a three wheeled bike thing and sell it" "fuck yeah, that'd be awesome") and they have a dealer network, and the backup (engineering, logistics, supply lines and parts warehousing etc etc) that would make it a pretty easy thing for them to just pick up Erik and the team, (its only like 80 people in total if I read the website correctly) maybe all the tooling and IP, and bada boom bada bing, Buell Mk 2.

its late, I think too much. going to bed.

[gammaguy]

four cylinders belong in cars my man :headbang:

no they dont-all cars should be sixes,and all four cylinder bikes should be square fours with rotary disc valves:Pokey:

and on the subject of Buells-if you like one,buy one now.they will never be cheaper.and the rotax engine is a far better unit than that old HD lump.
Owning a rare/discontinued/difficult to get parts for bike should not stop us from being individuals,or else we may as well all buy a GN 250 and be excited about parts availability and fuel economy.

Thats not why i ride:oi-grr:

[merv]

More comments on Soup with quite a different perspective because few seemed to have liked what happened with DMG taking over the AMA racing http://www.superbikeplanet.com/2009/Oct/091016expldeleted.htm

[Big Dave]

More comments on Soup


That column is for whiners that can't get their head around handicap racing - like Nascar, V8-Supercars, SBK and most other racing enthusiasts can.

[Big Dave]

.and the rotax engine is a far better unit than that old HD lump.


That is a subjective call. It's a faster more powerful engine no doubt.

Better for road and street use I don't entirely agree.

[merv]

I for one never criticise another person's ride and get enjoyment from watching anyone ride anything. So Buells were OK by me.

Me and Mrs merv have just got back from another trip to Zurich to see our daughter and everywhere we went there were crowds of people and things seem to be humming. It is hard to see the recession any more but no doubt it is still hanging on balance sheets. Even the Poms seemed upbeat. When we were there in January all the talk was about High Street closures, but that was no more in the news.

We thought we were travelling off peak up there but there were crowds of tourists everywhere too and all the planes were chocker - I am sure Rob Fyfe is smiling a bit more now too.

We decided to come home via San Francisco for a change and I saw and photographed this sign on the walkway of the Golden Gate bridge. I hope Erik Buell takes note.

[Elysium]

I already see more Hyobags taking up floor space once occupied by Buells at ANZA Motorcycles.

[dangerous]

the rotax engine is a far better unit than that old HD lump
That is a subjective call. It's a faster more powerful engine no doubt.
Better for road and street use I don't entirely agree.

Buell owners didnt buy a HD bassed engined bike cos they wanted 'faster more powerful' in fact they wanted 'that old HD lump' those that want the new Rotax might as well buy a Aprilla, Ducati Morini etc... same thing at the end of the day, the "BUELL" is for those that like personality over being faster than there nabour.

IMO, Buell did them self no favours with the Rotax, having said that I like it but for dofferent reasons to the older Buells.

[Big Dave]

a Blast owner's reply

[Ocean1]

I saw and photographed this sign on the walkway of the Golden Gate bridge. I hope Erik Buell takes note.

They've been there for yonks dude, well before the recession.

Didn't work either, and they were in the process of installing netting under the bridge when I was there earlier this year.

[YellowDog]

Whilst this is quite a surprise, I remember that the most recent HD model released did seem to be more like a Buel than an HD.

[AllanB]

Whilst this is quite a surprise, I remember that the most recent HD model released did seem to be more like a Buel than an HD.

Hmmm good point here. I wonder how long it is before the new sporty short wheelbase HD's arrive using the Buell box etc after all HD own it all.

Though it's possible that HD management may get confused with some of Erick's ideas and end up with liquid chrome in the swingarms ....

[Hailwood]

Having read this on another site for Buell owners, this is not good news at all. I wont be getting rid of the Uly as it is a great bike and does everything I want it to do and more but I sure as hell wont be rushing down to my local HD dealer to replace her!!!!!!!!!!!!!!

Right now I wouldnt give Hd the steam off my hot piss let alone any of my $$$$$

MV is being sold off but Buell is having production ceased...does this mean it may be restarted if and when the US economy picks up?

[nallac]

Having read this on another site for Buell owners, this is not good news at all. I wont be getting rid of the Uly as it is a great bike and does everything I want it to do and more but I sure as hell wont be rushing down to my local HD dealer to replace her!!!!!!!!!!!!!!

Right now I wouldnt give Hd the steam off my hot piss let alone any of my $$$$$

MV is being sold off but Buell is having production ceased...does this mean it may be restarted if and when the US economy picks up?

maybe a possibility of being restarted........fingers crossed...


Personally i think H-D have made a bad move(unless it was sucking the company dry)as most Buell owners buy a Buell because its a Buell,
not because its made by H-D.
It may have a H-D based engine,but they ain't ya typical H-D cruiser.
(If i wanted a slower,heavy cruiser type bike I'd buy a Victory or M109)


By dumping the Buell brand they are simply pushing prospective buyers to another brand,be it Duc,MV (for the well off) or others,so are going to lose out on money that ownership brings,consummables,clothing,bling etc .

[AllanB]

I think Harley made a mistake by treating Buell with the same sales model as HD. The new adverts and trying to add the gear etc missed the boat for Buell riders.
Also if the brand was treated in the States the same way I've seen them in NZ - stuffed to a dusty back corner in the show room next to the shitter, it's no wonder they have not been selling.



PS - now wouldn't some of those Harley cruisers look cool with a clean rim mounted brake disk and a tiny spool front hub........

[nallac]

I think Harley made a mistake by treating Buell with the same sales model as HD. The new adverts and trying to add the gear etc missed the boat for Buell riders.
Also if the brand was treated in the States the same way I've seen them in NZ - stuffed to a dusty back corner in the show room next to the shitter, it's no wonder they have not been selling.



PS - now wouldn't some of those Harley cruisers look cool with a clean rim mounted brake disk and a tiny spool front hub........

theres a Harley (Big block something?) in Road and sport hamilton with Buell wheels on it, it sure looks different to chrome spokes...

[Big Dave]

MV is being sold off but Buell is having production ceased...does this mean it may be restarted if and when the US economy picks up?

I think it's more pertinent to the raft of patents that Buell owned.

[Daffyd]

It has been announced in the last few hours that H-D is closing Buell down at the end of this month and has sold MV Agusta to an, as yet, un-named buyer.
(See link)

http://latimesblogs.latimes.com/uptospeed/2009/10/harleydavidson-terminates-buell-brand.html

[Big Dave]

Opinion.

http://kiwiridermagazine.blogspot.com/2009/10/bd-as-buell-owner.html

[nothingflash]

Hey... someone beat you to it...

http://www.kiwibiker.co.nz/forums/showthread.php?t=110098

[Daffyd]

Hey... someone beat you to it...

http://www.kiwibiker.co.nz/forums/showthread.php?t=110098

Yeah, sorry about that. I looked for any posts about it but couldn't find any.

[nothingflash]

Don't be sorry mate - just wanted to make sure you got to have your say with everyone else...

[sheddy]

I Have had my 06 XB12X for just on a month. It sits by my softail and I know the weather has been less than optimum for riding of late, but every ride since I have had the Buell has been on the XB. I think its great for tall guys. Ergos are just dead right. If I had to make a call on holding the bikes due to this impending rego fiasco I would firstly keep the XB because its just so comfortable and has plenty of go for any sane rider.If a few more HD riders had tried them instead of following a fashion trend they may have pulled through. I think the values will dip and then rise, There arnt that many of them about and they do what they do well. The Buell name will be held in the same level of regard as Norton and Vincent.It certainly blew me away hearing this news on top of that ACC crap. The global "slowdown" caused this it wasn't a quality issue. Yes Buell had lots of help from Harley to fix problems with earlier machines, but it was a small company and that often happens. We would probably have a few more Brittens about if they had gained a serious financial backer. Why HD got involved with MV Agusta was beyond me in the first place.:weep:

[jrandom]

The Buell name will be held in the same level of regard as Norton and Vincent.

*splutter*

Still, I wouldn't mind me one-a them half-price 1125Rs.

[dangerous]

Yes Buell had lots of help from Harley to fix problems with earlier machines
And not so long ago... Harley had lots of help from the Japs which saved HD from the same fate as Buell.



Why HD got involved with MV Agusta was beyond me in the first place.:weep:
HD have owned Itialian and other companys in the past, you would have thought they would have learnt back then.

[Big Dave]

When they bought MV Agusta they had revenues from a demographic that was stable, but getting older every year.

MV and Buell were partly attempts to capture a broader (younger) market.

You wonder of course that without them, and with the HOG market approaching walking sticks.....

I'm looking forward to the testing the Trike.

[Big Dave]

*splutter*

Still, I wouldn't mind me one-a them half-price 1125Rs.

You'd have to consider importing one hey.

[shafty]

You'd have to consider importing one hey.

My thoughts exactly

[jrandom]

You'd have to consider importing one hey.

USD vs NZD is in a good place for that, too.

I picked the wrong year to be broke, didn't I?

[Big Dave]

USD vs NZD is in a good place for that, too.

I picked the wrong year to be broke, didn't I?

Aye - but I don't think there is a correct one.

[cindymay]

This is a real shame, Buell was on my list so now the Street Triple is looking more likely.

[tel]

You'd have to consider importing one hey.

hypohetically speaking of course and dreaming of money, where would one look for import a 1125

[Big Dave]

hypohetically speaking of course and dreaming of money, where would one look for import a 1125

Contact Bumpus H-D Buell (I'm not kidding) and ask for Jeremy - is where I'd start.

I don't think that price pictured was from them, but dude is on my buddy list.

[Big Dave]

It might also be worth confirming local pricing movements too.

If I hears I'll spill.

[Headbanger]

I have approx 400 used rusty nails and a bread bag of beer bottle caps if any Buell owners want to do a trade.

Might not be willing to part with all the nails depending on year and condition of bike, But we can discuss.

[Ocean1]

It might also be worth confirming local pricing movements too.

If I hears I'll spill.

ANZA sold a CR the day before the news was released, wouldn't even discount it to the tune of a high bar set.


I have approx 400 used rusty nails and a bread bag of beer bottle caps if any Buell owners want to do a trade.

You wana keep them dude, you can melt 'em down and make a Harley.

[Big Dave]

I have approx 400 used rusty nails and a bread bag of beer bottle caps if any Buell owners want to do a trade.

Might not be willing to part with all the nails depending on year and condition of bike, But we can discuss.

We couldn't deprive you of all that you have of value.

[Indiana_Jones]

and on the subject of Buells-if you like one,buy one now.they will never be cheaper.and the rotax engine is a far better unit than that old HD lump.
Owning a rare/discontinued/difficult to get parts for bike should not stop us from being individuals,or else we may as well all buy a GN 250 and be excited about parts availability and fuel economy.

Thats not why i ride:oi-grr:

Hear hear!

-Indy

[apes]

i thought harley realised they need to stop being a one trick pony, but obviously they really are up to their neck in the brown sticky stuff over there, as least triumph have good sales news at present with the thunderbird being sold out until april, not bad for a new model, perhaps hd could take a few lessons, i love my harley but it would of been nice if they could of finished it off inthe factory like all other biker manufacturers do, so when will we see the demise of hd

[AllanB]

There is irony in your post Apes - Triumph sold out of Thunderbirds until April - that's Triumphs answer to Harleys cruisers!!!!!!!


Does anyone else think the Triumph brand is now cooler than Harley?

[BALZYBUELL]

This is a very sad day indeed,however

[BALZYBUELL]

I HAVE THE 08 1125R SIGNITURE LIMITED ADDITION AND I ABSOLUTLY LOVE IT...ERIC BUELL YOU ROCK :headbang:
IM JUST HAPPY IM LUCKY ENOUGH TO OWN ONE.

[Big Dave]

I rewrote some of it.

As a Buell owner....

A few people have asked me to comment on the Buell closure.

If you open the approved hard cover biography of the Buell Motor Company '25 Years of Buell' by Court Canfield & Dave Gess at page 101 you'll see one of my pictures featuring Auckland Motorcycles & Power Sports Demo at Clarke's Beach, south of Auckland. Flip the page and 102 & 103 has a spread with two photos of me riding Buells and one of my own XB12X with Ruapehu in the background, plus a 600 word story on a factory ride, so I guess you could say I have some emotional attachment to the brand.

I met Erik on the 1125R release and have supplied them with images, tested every model over the last few years and talked about the vehicles pretty regularly in print and online.

If you haven't been following the second most discussed topic on Kiwi motorcyclist's agendas this week, the management at Harley-Davidson have announced that the Buell factory will not be re-opening after the previously reported two month Christmas closedown.

Video of a visibly distraught EB discussing the closure, and megabytes of info are on KR or are googleable.

One of my curmudgeonly pals enquired. ’Do you feel like you backed a loser with the demise of Buell?'

No.

I feel like we/he/they are a victim, not a loser.

Some critics called Buell 'The red haired step child' and 'The mad scientist' referring to its periphery relative to core H-D operations.

The set of circumstances that lead to this demise are sourced at the core.

As my pal the Sarge said, 'Leverage is another word for debt'. The H-D finance arm was heavily leveraged and when the GFC house of cards collapsed they were in line for a bailout just like the Detroit car makers.

If you talk to folks from Wisconsin (and a lot of other places) you hear that things aren’t very good.

We seem to have had the fiscal policy in place in Aus and NZ so that the meltdown hasn’t been nearly as dramatic as some places in heartland USA. People are unemployed, hurting and in the H-D strategy announcement (on KR news site) revenues are down 80% and the excrement and the fan have collided.

I’ve just tested the ’10 range and the products are the best they have ever been.

The issue is sales that were made on the back of low deposit finance have evaporated and many have come back to haunt them. Their typical buyer is struggling for work or reluctant to tie up big bucks in (to what is to many) a recreational vehicle

Buell accounted for 3% of Harley's sales. From what I glean on line there are about a dozen enthusiastic dealers in Continental USA. And that is all.

Most of them are reported to be a far cry from what I am used to at AMPS - which has enthusiasts on staff, a range of vehicles that are very well suited to the twisty roads and NZ conditions, include a good range of colours and models and are placed immediately beside the front door.

For a lot of American (and Australian) conditions Buells don't really suit the terrain. If I lived a few thousand K's due west I'd own a Road King.

A fantastic handling sports machine isn't much use if all you have is superslab for 200 miles in either direction. So in many places the bikes are shoved to the back of the dealership and even (if you read online) criticised.

Then I consider that my XB12X is 4 years old in a few weeks time. So far I have spent $5.95 customising it (I painted the windscreen). Some Buell owners bling them up - often with non-genuine H-D parts - and many just add a few farkles and are done.
I'm quite happy and satisfied with mine bone stock.

If you consider this against the average spend on accessorising a new HOG is around $6,000, most of which has an attractive dealer margin, and you can begin to understand why some dealers aren’t as keen. In many, the red haired step children get pushed even further to the back and the Fat Boys and Ultras get the spotlight and the razzamataz. The Buell inventory is for those that actively seek it out. And then they are likely to be steered to a Dyna. $ Bling!

So when the parent company is bleeding from the inside and H-D say they are ‘rationalising the business’, they mean they want to concentrate on the most profitable parts. Buell isn't that, no matter how good the product gets, if the salesmen aren't buying it...

Naturally I feel sorry for Erik and gutted for the enthusiasts that have lost their jobs, careers and families that will endure hardship.

I'm also sad that a range of bikes that were good solutions for the local conditions won't be available.

For their customers I read that there is a 10-year guarantee on parts availability.

I’m guessing H-D won’t sell the Buell business because of the raft of IP & patents that are registered under the name. Many of which will find their way to H-D branded product eventually. But that is pure speculation.


On a personal note I’m still very happy with mine, no plans to replace it, but my next bike was more than likely not going to be a Buell anyway. The XB12X has been discontinued in the Pacific for the past 2 years and it's the only one that fits me. If I've sounded sad about that in the past - I probably have been. If I was replacing my bike tomorrow, for the money, I'd simply go for a newer model. Even with all the dream machines I ride and test and rate highly, this is the one that's in my budget and feels like 'home' every time I jump back on it.

As it is I have a spare drive belt on my bookshelf and apart from a few minor breakages (due to Big Dave style abuse) the bike has been reliable enough that I'm not concerned.

Losers? No. But right now there are a heap of angry Buelligans leaving caustic messages on the H-D site and everywhere they can.

That's sad, and the demise is sad for all the Buell people and their values, and I do wish them well, Erik had a 200 year plan, but at the end of the day I guess that’s business, and particularly a business that's wholly owned.

He's the Captain of a ship torpedoed by its own Admirals. How that must smart and I bet his first thoughts were for his crew, too.

For me, well...it's a brand of motorcycle that I still like/'d and life in NZ's rich and varied tapestry weaves on.

May they all always shine brighter than their headlights.

[drummer]

Buells are a very individual bike.. they take some time to ride properly. I think that this will push the price of Buells up. I am certainly going to keep my highly worked M2 2002. Its a hot rod on two wheels... kinda like a Vu8 Supercar between your legs...

[98tls]

I rewrote some of it.

As a Buell owner....

A few people have asked me to comment on the Buell closure.

If you open the approved hard cover biography of the Buell Motor Company '25 Years of Buell' by Court Canfield & Dave Gess at page 101 you'll see one of my pictures featuring Auckland Motorcycles & Power Sports Demo at Clarke's Beach, south of Auckland. Flip the page and 102 & 103 has a spread with two photos of me riding Buells and one of my own XB12X with Ruapehu in the background, plus a 600 word story on a factory ride, so I guess you could say I have some emotional attachment to the brand.

I met Erik on the 1125R release and have supplied them with images, tested every model over the last few years and talked about the vehicles pretty regularly in print and online.

If you haven't been following the second most discussed topic on Kiwi motorcyclist's agendas this week, the management at Harley-Davidson have announced that the Buell factory will not be re-opening after the previously reported two month Christmas closedown.

Video of a visibly distraught EB discussing the closure, and megabytes of info are on KR or are googleable.

One of my curmudgeonly pals enquired. ’Do you feel like you backed a loser with the demise of Buell?'

No.

I feel like we/he/they are a victim, not a loser.

Some critics called Buell 'The red haired step child' and 'The mad scientist' referring to its periphery relative to core H-D operations.

The set of circumstances that lead to this demise are sourced at the core.

As my pal the Sarge said, 'Leverage is another word for dept'. The H-D finance arm was heavily leveraged and when the GFC house of cards collapsed they were in line for a bailout just like the Detroit car makers.

If you talk to folks from Wisconsin (and a lot of other places) you hear that things aren’t very good.

We seem to have had the fiscal policy in place in Aus and NZ so that the meltdown hasn’t been nearly as dramatic as some places in heartland USA. People are unemployed, hurting and in the H-D strategy announcement (on KR news site) revenues are down 80% and the excrement and the fan have collided.

I’ve just tested the ’10 range and the products are the best they have ever been.

The issue is sales that were made on the back of low deposit finance have evaporated and many have come back to haunt them. Their typical buyer is struggling for work or reluctant to tie up big bucks in (to what is to many) a recreational vehicle

Buell accounted for 3% of Harley's sales. From what I glean on line there are about a dozen enthusiastic dealers in Continental USA. And that is all.

Most of them are reported to be a far cry from what I am used to at AMPS - which has enthusiasts on staff, a range of vehicles that are very well suited to the twisty roads and NZ conditions, include a good range of colours and models and are placed immediately beside the front door.

For a lot of American (and Australian) conditions Buells don't really suit the terrain. If I lived a few thousand K's due west I'd own a Road King.

A fantastic handling sports machine isn't much use if all you have is superslab for 200 miles in either direction. So in many places the bikes are shoved to the back of the dealership and even (if you read online) criticised.

Then I consider that my XB12X is 4 years old in a few weeks time. So far I have spent $5.95 customising it (I painted the windscreen). Some Buell owners bling them up - often with non-genuine H-D parts - and many just add a few farkles and are done.
I'm quite happy and satisfied with mine bone stock.

If you consider this against the average spend on accessorising a new HOG is around $NZ6,000, most of which has an attractive dealer margin, and you can begin to understand why US dealers aren’t so keen.

In many dealers the red haired step children get pushed further to the back and the Fat Boys and Ultras get the spotlight and the razzamataz. The Buell inventory is for those that actively seek it out. And then they are likely to be steered to a Dyna. Bling!

So when the parent company is bleeding from the inside and H-D say they are ‘rationalising the business’, they mean they want to concentrate on the most profitable parts. Buell isn't that, no matter how good the product gets, if the salesmen aren't buying it...

Naturally I feel sorry for Erik and gutted for the enthusiasts that have lost their jobs, careers and families that will endure hardship.

I'm also sad that a range of bikes that were good solutions for the local conditions won't be available.

For their customers I read that there is a 10-year guarantee on parts availability.

I’m guessing H-D won’t sell the Buell business because of the raft of IP & patents that are registered under the name. Many of which will find their way to H-D branded product eventually. But that is pure speculation.


On a personal note I’m still very happy with mine, no plans to replace it, but my next bike was more than likely not going to be a Buell anyway. The XB12X has been discontinued in the Pacific for the past 2 years and it's the only one that fits me. If I've sounded sad about that in the past - I probably have been. If I was replacing my bike tomorrow, for the money, I'd simply go for a newer model. Even with all the dream machines I ride and test and rate highly, this is the one that's in my budget and feels like 'home' every time I jump back on it.

As it is I have a spare drive belt on my bookshelf and apart from a few minor breakages (due to Big Dave style abuse) the bike has been reliable enough that I'm not concerned.

Losers? No. But right now there are a heap of angry Buelligans leaving caustic messages on the H-D site and everywhere they can.

That's sad, and the demise is sad for all the Buell people and their values, and I do wish them well, Erik had a 200 year plan, but at the end of the day I guess that’s business, and particularly a business that's wholly owned.

He's the Captain of a ship torpedoed by its own Admirals. How that must smart and I bet his first thoughts were for his crew, too.

For me, well...it's a brand of motorcycle that I still like/'d and life in NZ's rich and varied tapestry weaves on.

May they all always shine brighter than their headlights. Good post D,is it true that Buell had the motor wrapped up legally?if so what now?

[Big Dave]

Good post D,is it true that Buell had the motor wrapped up legally?if so what now?

Not sure - the dude has something like 28 patents.

What's happening? No idea. But i'll try and get involved.

[98tls]

Not sure - the dude has something like 28 patents.

What's happening? No idea. But i'll try and get involved. Cheers.bet theres some interested parties re that motor.Well one would hope so.All in all very sad and i found out very early on the day that it was later posted up on here,every morning at 4.30 i check in at the TL site and one of the merican guys had posted up the clip re Eric Buell...thought :clap:must be some American April fool thing but sadly no.

[rok-the-boat]

I bet they keep selling the HD mugs and toilet seats.

[slowpoke]

He's the Captain of a ship torpedoed by its own Admirals. How that must smart and I bet his first thoughts were for his crew, too.


Yes....and no. For my (admittedly feeble) mind I can't help thinking he blew his own foot off to a certain degree, by concentrating on making exceptionally different bikes rather than just exceptional bikes. I've got nothing against the bikes, I find a couple of 'em curiously alluring but he'd just Kept It Simple Stupid he would have turned a lot of merely interested folks like myself into actual buyers.

The new donk was supposed to be a Godsend but they dropped the ball with the design of the 1125rr too. They had some great looking and handling bikes that were just crying out for a more modern engine design. Hallelujah, it arrives and they transform their sweet lookin' XB12RR into one of the ugliest bikes on the market in the shape of the 1125rr.

For Erik to crow about it's sporting success was just delusional too. DMG had to balatantly rig the rules to allow it to race against comparatively gutless 600's and smaller displacement twins in the AMA Pro Sportbike class. If that's not an admission that it's not a credible open class bike what is? How'd you reckon that made HD feel about stumping up for this cutting edge donk?

Erik was a very clever bloke but pride has got a lot to do with their current situation. His refusal to compromise or adapt has come at a huge price. It's a shame, 'cos the motorcycle world is poorer for Buell's demise.

[Mort]

Erik Buell has made his name on the world bike stage and it is one worth backing. I'm sure he will find a way to continue making great bikes

[Zuki lover]

Yahhhh, go the Buell :laugh:

[Big Dave]

Yes....and no.
. His refusal to compromise or adapt has come at a huge price

Sorry. No diplomatic way of saying and I'm out the door to do the T'bird photo shoot - I find that wrong. He's a designer - the whole deal is about solutions.

>>If that's not an admission that it's not a credible open class bike what is?<<

Beating the similar capacity Aprilias and other thunder twins in the field.

You seem to have missed my main point.

If you stick the product in a dealer with good support and suitable conditions for the vehicles - they sell OK. (Look how many are on the road here.)
If you stick them in a typical mainland USA Harley dealer - they don't.

Beyond NZ the problem was the distribution and suitability - not the actual product.

Edit: Distribution is the wrong word but YKWIM.

[nallac]

If you stick the product in a dealer with good support and suitable conditions for the vehicles - they sell OK. (Look how many are on the road here.)
If you stick them in a typical mainland USA Harley dealer - they don't.

Beyond NZ the problem was the distribution - not the product.

Yip as you've said,i've read on lots of Buell forums most US dealers think they are/where poor cousins to H-Ds.
Service or work on a Buell, how'd do that?.
waiting two weeks for parts...

[Mystic13]

I think it's more pertinent to the raft of patents that Buell owned.

You can always sell the business, retain the patents and sell rights to use. If the melt down in the US is bad then the problem is Buell need to find a buyer, need a business plan and I'm guessing the forecasts don't look good enough at this time for a buyer. If there is one. That or HD plan to diversify the HD brand.

Whatever the reason it's a loss to have the bike gone. The only other reason to pull the plug on the brand is if it's losing money or soaking up capital.

EB may be in the situation where he can't leave and recreate the brand because HD own it.

Being a fly on the wall in recent meetings at HD over this would have been interesting.

Imagine trying to convince people who own your baby not to throw it out with the bath water.

Corporate America and the corporate western philosophy seems to be to cut when times are bad. It seems to me you lose a lot of good. As an employee I'd rather be in a business that offers to reduce pay by 10% than lay off 10% of the workforce. They just retrain and re-hire when times are better anyway.

It's always seemed a shortsighted and stupid practise to me. Where people are treated as a business cost and the human factor is thrown out. But businesses are the human factor.

[Mystic13]

If BD is right about the distribution thing and Buell sales/production can grow rapidly then there is a huge opportunity for a buyer to whip Buell up at a bargain price.

Interesting times.

[sondela]

If I weren't a confirmed and enslaved Ducatista, the 1125r would have been my choice of bike.. rode it and thought it was just so right in its own special way... I'm very sorry indeed to know they're going to be left in the past.

[Big Dave]

That or HD plan to diversify the HD brand.



I reckon they plan to use the IP in the H-D brand products.
They may even resurrect the Buell brand in the future.
They own all of it 100%.

Also, diversifying is the opposite of their current strategy.

[Big Dave]

Just on what mystic said there - interesting to note that the XR1200X Sportster is getting close to Buell-like performance. Still a ways to go, but closing.

That's down to EB kit fo sho.

[Big Dave]

*splutter*


Just a thought, Vetter Hurricanes are starting to get pricey.

[Big Dave]

The only other reason to pull the plug on the brand is if it's losing money or soaking up capital.


Hmmm. Prior to the meltdown they had plans for a new factory at Local Government Development Approval stage.

My understanding (not sure) is that the operation was profitable - but I also see the word distraction between the current set of lines.

[nallac]

check out the prices of the 1125's.
Hell pricing on them,Xb's must be more popular as prices are dearer,

http://www.grandrapidsharley.com/other_vehicle_inventory.asp?sid=01352503X10K17K200 9J6I29I11JPMQ2899R0&category=0&mfg=6&ModelYearFrom=1900&ModelYearThru=2010&PriceFrom=0&PriceThru=999999999&ModelSearch=&submit=Search

[dangerous]

check out the prices of the 1125's.
Hell pricing on them,Xb's must be more popular as prices are dearer, of course they are... they be a proper Buell, proof to show the rotax was a cock up as far as most Buellagains go.

[nallac]

of course they are... they be a proper Buell, proof to show the rotax was a cock up as far as most Buellagains go.

having never ridden a 1125 i can't comment weather they are a good thing or not. Gotta be a lot different to the old Harley based vibrator.

[dangerous]

having never ridden a 1125 i can't comment weather they are a good thing or not. Gotta be a lot different to the old Harley based vibrator.
I have... and farking awesome they are to, but ya might aswell have a Ducati or Aprila, cos to ride and listen to they resemble nothing of a Buell. Give me that 'Harley based vibrator' anyday.

[Big Dave]

<tenchars> </tenchars>

[merv]

No doubt about it BD, as a bike brand they were different!

[nallac]

Buell have sold quite a few bikes going by that info BD, never knew how popular some of the earlier ones were,like my X1.

[Big Dave]

<tenchars> </tenchars>

[Headbanger]

I can't see how the tiny amount of bikes produced would even cover R&D,never mind production.

What a disaster.

[Big Dave]

Disaster is it's not continuing.

Total staff at peak was less than 200. Always been a boutique manufacturer. Made 125,000 vehicles.

I think Harley have achieved largely what they wanted when they acquired.

Heaps of new technology introduced into mainstream Harley science. See comments re XR1200X performance and 28 patents.

They were about to go into an expansion mode before their economy shit itself.

The dirt bike would have been interesting.

[Headbanger]

Disaster is it's not continuing.


..........That was a big part of what I was referring to.

if they had sold more bikes, They wouldn't have been showing as a loss making division on the spreadsheets and the brand wouldn't have been culled when the economy took a dive and the parent company had to find ways to tighten their belts.

[Headbanger]

What's the wage bill on 200 employees?

At an average of 40k a year, 8 fucking million dollars.:(

Not that I have any idea what the average factory work gets paid.

[Mystic13]

They may have 200 employees now but that may not be what they had or needed.

Typically when a corporate takes over a smaller enterprise they make the assumption that they're smarter and have a growth plan. There is a sudden influx of management, sales people and others. This is usually seen as necessary to grow the business and puts it in a loss making situation to start with.

It'd be interesting to see the annual stats in sales volumes. Seems it's fair to say they hadn't met projections and in these times some businesses go about chopping any points that are losing money.

The interesting question for me is why didn't they sell it. I'm assuming they did a ring around and got no response and this announcement will flush out any parties wishing to have a go.

I would have thought EB would have looked at this.

So are HD interested in selling or not and if not why not? It can't be to resurrect the brand after stabbing it to death.

Seems the two choices are no buyer or they intend to use everything they acquired and don't want to compete with it.

If they bought it for the IP solely they wouldn't have left the brand running for so long.

I can imagine a power struggle within HD between "the die hard HD is everything and the only thing" exec and those wanting to branch out.

The question is will Buell be bought or is it gone for good.


Whatever the outcome you have to take your hat off to EB for being around this long and achieving what he has.

[Big Dave]

.

The interesting question for me is why didn't they sell it.

The IP.

<tenchars> </tenchars>

[rogson]

The IP.

<tenchars> </tenchars>

Yep, they want to eventually get into that market space under the HD badge - has a lot more brand value than Buell.

Is the XR1200 the first/crossover bike?

[Headbanger]

I can imagine a power struggle within HD between "the die hard HD is everything and the only thing" exec and those wanting to branch out.


Obviously there are enough people in the higher end of management who have acknowledged that the traditional air-cooled V-Twin is a dead end and at some stage will get legislated off the road due to controls in the EU and California.

The V-Rod and the Buell are both in response to this, H-D are trying to get a new (modern) design of bike/motor to be accepted as H-D and no one is buying into it.

Im always surprised by the hostility shown towards V-Rods, Sporters and Buells as being not real H-D (on American HD sites).

It as wanktastic as the stupid biased shit demonstrated around here, Perhaps worse.

[HenryDorsetCase]

The IP.

<tenchars> </tenchars>

On some (mainly US based) sites a lot of people are drawing comparisons between the AMF days and the present decision: and also the dark days of the brit-bike industry: basically blaming the (non-enthusiast) chairman.

Which shows a basic lack of understanding of business in my view. I cant remember the figures exactly but HD revenues have been HAMMERED though it did apparently make a small profit in the third quarter. the CEO said "I will cut off a limb to save a life" and he, apparently, has done so.

And people (including me) have been banging on about Harley's problem, of its aging core user base, and being more a seller of T shirts and dog bandanas than motorbikes. The point is, that HD the company are as in touch with their user base as much as, and arguably more so, than almost any other (perhaps Ducati excepted).

I eremember reading somewhere that in the states if you had an HD, you likely had at least one other bike: and the most common "other bike" was a Ducati: which makes sense to me. So Buell was kind of positioned to be the "other bike". and then (among other things) the arse fell out of the economy.

One of those RR1000 Twins sold for really good money on ebay last year. wonder what its worth now?

[Big Dave]

The V-Rod and the Buell are both in response to this, H-D are trying to get a new (modern) design of bike/motor to be accepted as H-D and no one is buying into it.

There are quite a lot of V-rods on the road up here. Muscles is a pretty nice bike too.

The problem is that eventually air coooled engines won't meet their EPA standard.

[HenryDorsetCase]

Yep, they want to eventually get into that market space under the HD badge - has a lot more brand value than Buell.

Is the XR1200 the first/crossover bike?

the new one with the piggyback shocks and black on black colour scheme gives me the horn. Just saying.

[Big Dave]

the new one with the piggyback shocks and black on black colour scheme gives me the horn. Just saying.

At the launch I rode it along all the twisty bits of the great ocean road - and was off the lead group's pace.

Tuned the suspension next morning for 'big' and I cleared out (behind the factory pro) through the Ottway range.

Goes almost as well as a Buell.

Which raises the point again as to why - and why H-D bought the Buell Motor Co in the first place. Job done?

[HenryDorsetCase]

At the launch I rode it along all the twisty bits of the great ocean road - and was off the lead group's pace.

Tuned the suspension next morning for 'big' and I cleared out (behind the factory pro) through the Ottway range.

Goes almost as well as a Buell.

Which raises the point again as to why - and why H-D bought the Buell Motor Co in the first place. Job done?

Well the implication there is that HD never had an intention of carrying it on, and no matter what you think of them, I dont think that the business case holds up: if their intention was to absorb it in toto, surely the time to do that was when they bought out all of Erik's stock (say 5 years ago?).

The Buell print ads (this months Performance Bikes, and Cycle World) are quite ironic reading now.

[Pixie]

One mans shitter is another mans cruiser....:girlfight:

He might not WANT race-type brakes, MX ride-hight or trial-bike cornering.
So he buys a jap cruiser - doesn't need a trailer to move it from cafe to cafe

[Big Dave]

The Buell print ads (this months Performance Bikes, and Cycle World) are quite ironic reading now.


<tenchars> </tenchars>

[scumdog]

So he buys a jap cruiser - doesn't need a trailer to move it from cafe to cafe

Oh yeah, I forgot, Harleys only ever move if on a trailer - how come the copy-cat 'metric'cruisers' didn't copy that fine feature too?:whistle:

[nallac]

Oh yeah, I forgot, Harleys only ever move if on a trailer - how come the copy-cat 'metric'cruisers' didn't copy that fine
feature too?:whistle:

Umm?,
Cause jap cruisers aren't held in the same requard (by some people)
as harleys so actually use em an get em dirty?.

Cause the japs can't enginer built in break downs?

Cause chromed plastic is easier to clean than chromed steel?.

Cause plastic doesn't rust?.

[Ocean1]

- and why H-D bought the Buell Motor Co in the first place. Job done?

Keep your friends close.

And your enemies closer.

Can't say I foresaw the demise of Buell, but I'm not surprised. H-Ds’ Buell acquisition/absorption/elimination process is a very typical American reaction to a perceived business threat.

[SixPackBack]

All may not be lost. Courtesy Top Speed.


"After reporting on Harley-Davidson’s decision to suddenly kill Buell Motorcycles (http://www.topspeed.com/motorcycles/motorcycle-news/harley-davidson-permanently-ceases-production-of-buell-motorcycles-ar80422.html), we’re happy to hear that the American brand may have a chance after all as a group of officials from the Village of East Troy, Walworth County Board and East Troy Chamber of Commerce, formed by the Walworth County Economic Development Alliance, plan on taking over the Buell (http://www.kiwibiker.co.nz/forums/#) name and continue producing motorcycles at the East Troy, Wisconsin plant, where more than 180 people currently work.
According to reports, the group of American businessmen will meet with company founder Erik Buell to discuss about the possibilities to revive what until last week was the wholly-owned subsidiary of HD. We hope for the best".

[Bob]

Authorities from Walworth County – the Wisconsin home of Buell - are trying to put together a business deal to save the company as a going concern, after parent Harley-Davidson announced the operation was to close.

According to Fred D. Burkhardt, executive vice president of the Walworth County Economic Development Alliance, no response has been forthcoming from Buell as yet. Burkhardt added that they have had “Very preliminary contact from an investment group out of the Chicago area and also out of the Minneapolis area.”

However, a rescue bid seems unlikely to succeed, as Harley-Davidson director Bob Klein reiterated "We (H-D) are discontinuing the Buell product line rather than selling the business because of how deeply integrated Buell is into our business systems and distribution network."

The Buell closure will see the loss in Walworth County of 100 salaried jobs and a further 80 hourly positions.

[jrandom]

According to reports, the group of American businessmen will meet with company founder Erik Buell to discuss about the possibilities to revive what until last week was the wholly-owned subsidiary of HD. We hope for the best".

Ah, but if HD owns the IP, any resurrection will depend on its willingness to part therewith, or at least licence back on favourable terms.

This is when we find out whether HD do actually wish EB the best, or whether the acquisition was, as Ocean1 hinted at above, a typical corporate Murkn 'embrace, extend and exterminate'.

[vifferman]

... and has sold MV Agusta to an, as yet, un-named buyer.
In fact, the article said it was selling it, not that it had sold. The other thread had a reference that said HD were looking to sell MV but hadn't found a buyer yet.
Kinda stupid them buying MV in the first place, as it doesn't really fit in with the whole HD pholisophy and image anyway.

[Bob]

In fact, the article said it was selling it, not that it had sold. The other thread had a reference that said HD were looking to sell MV but hadn't found a buyer yet.
Kinda stupid them buying MV in the first place, as it doesn't really fit in with the whole HD pholisophy and image anyway.

The MV angle ties in with what I have been able to find out. There are rumours of an Italian consortium and also Chinese interest, but nothing confirmed about a buyer as yet.

As for why HD bought MV? Well, aside from completing the alphabet, the move was made in boom times... and then, you had an aspirational sportbike range, which would fit with Harley's angle of being an aspirational brand.

If it had paid off, I still think Buell would have had a shaky future; Buell didn't fit the aspirational slant. As it stands, Harley are having to make cost cuts and hang on in there, so neither brand fits in the current situation.

[Cheshire Cat]

:lol: poor MV

[slowpoke]

Sorry. No diplomatic way of saying and I'm out the door to do the T'bird photo shoot - I find that wrong. He's a designer - the whole deal is about solutions.

>>If that's not an admission that it's not a credible open class bike what is?<<

Beating the similar capacity Aprilias and other thunder twins in the field.

You seem to have missed my main point.

If you stick the product in a dealer with good support and suitable conditions for the vehicles - they sell OK. (Look how many are on the road here.)
If you stick them in a typical mainland USA Harley dealer - they don't.

Beyond NZ the problem was the distribution and suitability - not the actual product.

Edit: Distribution is the wrong word but YKWIM.

Yep, totally agree re the poor dealer support etc in the 'States....

....but can't agree with racing the up to the minute 1125cc Buell against aging 1000cc twins and 600cc IL4's. Why was the ducati 848 the Buell opposition and no 1098 or KTM RC8's allowed? They are supposedly direct competitors to the 1125. Wouldn't be anything to do with the fact that Buell are (were?) listed as the only official manufacturer as a partner to the AMA?

As for handicaping, what's that? Sorry mate, a 20lb (9kg) weight penalty doesn't quite cut it when you've got an extra 20hp and extra dispensation for: magnesium rims, a larger airbox, front forks, connecting rods, and a converted chain drive.

The whole category stank as a result, and Buell have rightly lost credibility, not gained it, which may have played a small part in it's demise. For HD to heavily invest in an open class sports twin and have it compared to middleweights must have stung.

Having said all that the 1125CR is a nice lookin' ride that I'd happily park in the shed.

[Big Dave]

Ah, but if HD owns the IP, any resurrection will depend on its willingness to part therewith, or at least licence back on favourable terms.

This is when we find out whether HD do actually wish EB the best, or whether the acquisition was, as Ocean1 hinted at above, a typical corporate Murkn 'embrace, extend and exterminate'.

And although I've seen several seemingly valid opinions about the independence of the IP - eating it whole adds to the core brand and doesn't mean reams of lawyers or a lawyer's reaming.

(I ruv Engrish).

[vgcspares]

I'll help you with this one, You seem to be struggling with the concept, They are road bikes, Not race bikes. There is no "real competition" on the corners.

your right I am struggling with the concept of ignoring every proven design rule relating to a GOOD ROAD BIKE:

brakes which will stop
weight low enough to allow a normal human to handle the plot
enough power to break 100mph with ease even if you generally don't want to
adoption of the best modern technology to improve reliability

and all done for a price which is both reasonable and competative

[Big Dave]

your right I am struggling with the concept of ignoring every proven design rule relating to a GOOD ROAD BIKE:

brakes which will stop
weight low enough to allow a normal human to handle the plot
enough power to break 100mph with ease even if you generally don't want to
adoption of the best modern technology to improve reliability

and all done for a price which is both reasonable and competative

Yep - sounds like a modern Harley all right.

[Headbanger]

your right I am struggling with the concept of ignoring every proven design rule relating to a GOOD ROAD BIKE:



Your struggling all right.

But please, I implore you, never ever widen that narrow vision of yours, ever.

My bike cracks 200km/h easy enough, Not that I ever go there, Is a beautiful machine to ride, even around corners. And any fuck knuckle can hit a corner too hot due to not being capable of comprehending his own abilities (or lack of) no matter what use was in mind when the bike was designed. Its not the bikes fault.

[vgcspares]

a simple solution would be to ride a harley thingy from Auckland to Wellesford and then swap it for any modern Jap road bike for the return journey and then declare to the world which one you'd sooner head back to Wellesford on

or you could read almost any bike mag article comparing the two


but I think the actual experience could be of some value to you and would save having to read

[nallac]

your right I am struggling with the concept of ignoring every proven design rule relating to a GOOD ROAD BIKE:

brakes which will stop
weight low enough to allow a normal human to handle the plot
enough power to break 100mph with ease even if you generally don't want to
adoption of the best modern technology to improve reliability

and all done for a price which is both reasonable and competative


Yep - sounds like a modern Harley all right.

All except the last one.

[vgcspares]

and doing it blindfolded might help overcome any preconceptions you might have

[avgas]

Kinda stupid as I had the XB12R on the wishlist.
Eric the knob should have concentrated more efforts on making bikes that sold better. Scrapping the blast was the beginning of the end for me. The blast was the 1 bike they had that could have been modified to suit any market.
Don't believe me - look at the jappa's, they make a killing out of reselling the same bike with different parts.
XR400-GB400-CB400...
SR500-SRX600-XT600-XTX660....

Now Mac Motorcycles will use a jappa motor for their scramblers.....

[Headbanger]

a simple solution would be to ride a harley thingy from Auckland to Wellesford and then swap it for any modern Jap road bike for the return journey and then declare to the world which one you'd sooner head back to Wellesford on

or you could read almost any bike mag article comparing the two


but I think the actual experience could be of some value to you and would save having to read

Who are you talking to?

Ive been on the road for over 20 years, Owned and ridden far more bikes then I can remember (including some of the latest and greatest Jap bikes), Of all makes and designs, I don't need to read a bike mag (or some silly twat) to tell me what to enjoy.

There few things in this world that compare to the enjoyment attained by roaring down the road on a Harley Davidson.

[Big Dave]

All except the last one.

2010 prices aren't too bad either.

[nallac]

2010 prices aren't too bad either.

have they dropped there prices?

Compared to some Metric (M109 stands out) Victory and Trumpy they're
abit on the dear side, well all of them are for me.

[Big Dave]

Sportys are good value.

So is the new Thunderbird. Had given that a good run this week. The engine is Buell like - as in big twin leave it in third gear and ham-mer.

[nallac]

Sportys are good value.

So is the new Thunderbird. Had given that a good run this week. The engine is Buell like - as in big twin leave it in third gear and ham-mer.

Yes Sportys are, what about the rest?.
is there really 10k+ worth of xtra bits on the rest of the range?.

[scumdog]

Yes Sportys are, what about the rest?.
is there really 10k+ worth of xtra bits on the rest of the range?.

If you have to ask that I suggest you just head on to another more 'suitable' brand.

[davereid]

Sportys are good value.

If I REALLY end up having to pay $850 a year rego for my 650... its likely to become one of those good value sportys...

I miss my sporty, and the wife will approve...

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

As Long as HD remain viable, the Buell may reincarnate. It was built for many years without HDs approval or regognition, and american bike enthusiasts may well start building something else.

[nallac]

If you have to ask that I suggest you just head on to another more 'suitable' brand.

Its an Honest question ,how can there be 10k difference in making a sporty than a Dyna?.



I miss my sporty, and the wife will approve...

I don't miss mine, it was a good bike to ride, nowhere as good/fun as the Buell.

[Macktheknife]

Sorry, i failed to spot the other thread on same subject
please return to normal and ignore.......

Still a bloody shame though.

[AllanB]

As you were, I'm ignoring this post.

[scumdog]

Its an Honest question ,how can there be 10k difference in making a sporty than a Dyna?.

Try changing the drive-belt on each and you'll find out!:D

But mainly 'cos they can.

[AllanB]

Its an Honest question ,how can there be 10k difference in making a sporty than a Dyna?

Fair question, the one I often wondered was how come a very low-run, but comparatively high-tech Harley, such as their Buell range were significantly cheaper to purchase than the run-of-the-mill big blocks?

And they charge a absolute premium on the SE kitted 'factory' specials that probably are a similar volume production wise to the Buell range.

Even the new Rotax engined side-boobed Buell was well priced.

On a purely HD cost scale the Buell range should have been about $10k dearer than they were.

[carver]

well, its all over for buell, and well, i never liked them anyway.

i guess they were always a bit of a underachiver next to Ducati and KTM

[davebullet]

It's now Eric Bueller's Day Off.

[lanci]

Love the subtle trolling that is happening in this thread, you really must read in between the lines to get it...

[Headbanger]

Might have more luck getting attention after the protest is done and dusted.

[scumdog]

well, its all over for buell, and well, i never liked them anyway.

i guess they were always a bit of a underachiver next to Ducati and KTM

True, at cretins could handle those bikes - if you could fog a mirror and your head could fit through a 5" steel hoop you were in!!

However Buells were a tad much for the average cretin.

[carver]

Might have more luck getting attention after the protest is done and dusted.

but its true, did you read my CR test?

[Bren]

From the Katriders Forum

I was out working on my bike when my neiboor with the busa drove by followed by a bike i'ld never seen before. Seconds later i got a text to come over and check out a Buell.


It's a 2009 Buell 1125CR with only 500 miles on it. The guy got it for a steal, $6200!!!!!! Brand new from the dealer!!!! .... Thats less expencive then the used 07 Gsxr 750 i was looking for!! Since Buell was dropped by Harley, they sent out $5000 rebates to the dealers to cut the 11/12 thousand dollar MSRP down to move them quicker.

Very sexy looking bike. Hands down looks like a street fighter. The front turn signals are no joke lol, very bight leds. Gauges are cool and will even display instant mpg plus fuel and ambient temp. I only got to sit on it. The riding position is just like a super sport bike, High peg position and and low handle bars. Not my cup of tea but u cant beat the price and apperently they only built this bike for 3 years so it will def be a collectors item!!!
http://katriders.com/vb/showthread.php?t=103830
well its true, the dealers over there are literally throwing them out the doors!!! Bugger wish I was over there with the readies!!!!

[Sidewinder]

its because they found out that a harley wont go faster if you put clip ons on it!
<img src=http://photos.imageevent.com/motorbiker/newspics/buell-half_a_harley.jpg>

[ManDownUnder]

...they were always a bit of a underachiver...

At last - a topic you're well qualified for.

[carver]

At last - a topic you're well qualified for.

notoriety......

[White trash]

i guess they were always a bit of a underachiver next to Ducati and KTM

Bullshit. The day KTM or Spew-cattie make a push rod, air colled V-twin anywhere near in the same league as a Buell I'll stop challenging you to a race.

[carver]

Bullshit. The day KTM or Spew-cattie make a push rod, air colled V-twin anywhere near in the same league as a Buell I'll stop challenging you to a race.

haha, so you think the HD is better?

[AllanB]

I always liked the Sporty based ones.

I cannot help but think that the new CR killed Buell. Billed as the true American Sport Bike (despite the engine being a Rotax!) It was released with fuel 'bugs' (sorted with a download apparently), must have cost absolute millions to develop and the Americans ignored it ................ after all it was no longer a 'Harley'.

And it has side boobs ................

Harley owners really like boobs, but not hanging out the side!:bleh:

[tri boy]

Very surprised that carver isn't sad that a bike that "thumps riders in the arse, through the seat" is to be no more.
Does this mean he is turning? Or his arsehole can't take a pounding anymore?
I rode a few Buells, and liked them for what they are.
They won many races in the AMA class they raced in, and it is a shame that another brilliant mans ideas may not see further development.

[carver]

I just did not think they offered any real advantage over a normal bike

[James Deuce]

Fuck it, after that I'm gonna go buy this

<img src=http://pictures.topspeed.com/IMG/crop/200908/buell-1125cr-1_460x0w.jpg>

I was going to "slow down" and get an XR1200, but nahhhh.

Just to make a point.

[bistard]

Fuck it, after that I'm gonna go buy this

I was going to "slow down" and get an XR1200, but nahhhh.

Just to make a point.

James,I hear they are going cheap??
Best you get hold of Pete

[James Deuce]

James,I hear they are going cheap??
Best you get hold of Pete
Pete got hold of me. It's almost a done deal. SWMBO needs distracting while I finish the deal.

[bistard]

Pete got hold of me. It's almost a done deal. SWMBO needs distracting while I finish the deal.

Cool,I am sure we can arrange a suitable distraction!!!!

[James Deuce]

You keep telling people that zip is broken. I don't know why you just don't go and buy some new pants.

[Big Dave]

Set fire to the kitchen.

[James Deuce]

Set fire to the kitchen.

You trying to get me killed?

[Big Dave]

Just out of the 'ouse.

[ajturbo]

I just did not think they offered any real advantage over a normal bike
i hate you... how dare you not like my bike....

i would understand if you hated KTM's, honda's, Suzuki's , motoguzzi's yamaha's..

but hate my buell?????.. grrrrr... you now going to join Honi and his one eyed mates???

hahahahahahah

[Big Dave]

Put the flat bars on it too.

[White trash]

Fuck it, after that I'm gonna go buy this

<img src=http://pictures.topspeed.com/IMG/crop/200908/buell-1125cr-1_460x0w.jpg>

I was going to "slow down" and get an XR1200, but nahhhh.

Just to make a point.
WTF?

Did they run out of black paint or something? Don't be a homo, buy the XR.

[Big Dave]

WTF?

Did they run out of black paint or something? Don't be a homo, buy the XR.

Fark up. I like the two tone.

And like a gixxer is a plinth to shout homo from.

[White trash]

Fark up. I like the two tone.

And like a gixxer is a plinth to shout homo from.
What the hell you talkin about Willis? I don't own a Gixxer, I own a fucken Honda MVX..........

[Big Dave]

What the hell you talkin about Willis? I don't own a Gixxer, I own a fucken Honda MVX..........

Last I saw you on. Tar -> brush.

[White trash]

Last I saw you on. Tar -> brush.
Well then it's about time we caught up for a beer again then.

[Big Dave]

Well then it's about time we caught up for a beer again then.


Hippie told me to come around for the bike races, but I remembered they were on - on the Tuesday.

[nallac]

Try changing the drive-belt on each and you'll find out!:D

But mainly 'cos they can.

yip most likely true....

Have to have an Entry level priced bike....


I always liked the Sporty based ones.

Me too. haven't ridden the 1125's but do like the look of the CR's


Fuck it, after that I'm gonna go buy this
I was going to "slow down" and get an XR1200, but nahhhh.

Just to make a point.

Just Do it...I would if i could afford it,

Parts should be a hell of a lot easier to get than some other bikes...even if they have stopped making them.

[imdying]

Most disturbing are the pics of that yellow (presumably 1125 powered) mass centralised, teeny tiny tailed, side-boob-less development bike. All the 1125 should have been, it looked really good :(

[Ocean1]

Fuck it, after that I'm gonna go buy this.

Just to make a point.

Have you any idea of the violence I’ve put upon myself over the last few months? The almost biblical asceticism?

"Flick the XB12R I said to meself, and get sommat sensible. Not something like, oh I dunno, say one of them new 1125CRs. That’d be well out of order, what wiv me bein’ all grown up an’ respectable an’ all."

One of the more… rational Buells is almost certainly more appropriate for the more mature and restrained dude. You wouldn’t catch any of the local family men of any sense, like, say James Duece on an 1125CR.

Never happen.


Even if, (for some unknown reason) the price was slashed to buggery.




Far too sensible.







Arsehole.

[AllanB]

Problem with the 1125 - it offered absolutely nothing new to motorcycledom.

It could have had a Honda or Suzuki badge on it and be claimed as the VTR, SV replacement. Note Honda would have done a better job on the side boobs as in the VTR .........

As a new top of the line Buell ultra-sports bike, it should have been a Ducati, KTM beater .......... I'd be surprised if anyone traded their Ducati or KTM in on one.

The Sporty ones quirkiness along with the compressor donk was part of the appeal. Certainly cool and I bet many a hyper sports bike rider has been surprised by one in the twisties!

IMO the CR was just a bit weird for Eric Buells sake ......... the things that made the Sporty based one interesting like the single rim-mount disk are just plain pointless on the 1125. If it was that shit hot a system all the hyper sports bikes would be wearing them, as it is, you only see them on expensive choppers!

Oil in frame etc - all old stuff - Triumph did it years ago.

His only offering to the rest of motorcycling is the under engine exhaust, and I am surprised how long it took this logical offering to catch on (said he who rides a under-tail system!).

RIP Buell, you certainly deserved a better ending.

[Big Dave]

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/GytPv_v29lc&hl=en_US&fs=1&color1=0x3a3a3a&color2=0x999999"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GytPv_v29lc&hl=en_US&fs=1&color1=0x3a3a3a&color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

[Big Dave]

Problem with the 1125 - it offered absolutely nothing new to motorcycledom.

It offered the similar performance and handling to European twins for $3-5K less.

[carver]

Problem with the 1125 - it offered absolutely nothing new to motorcycledom.

It could have had a Honda or Suzuki badge on it and be claimed as the VTR, SV replacement. Note Honda would have done a better job on the side boobs as in the VTR .........

As a new top of the line Buell ultra-sports bike, it should have been a Ducati, KTM beater .......... I'd be surprised if anyone traded their Ducati or KTM in on one.

The Sporty ones quirkiness along with the compressor donk was part of the appeal. Certainly cool and I bet many a hyper sports bike rider has been surprised by one in the twisties!

IMO the CR was just a bit weird for Eric Buells sake ......... the things that made the Sporty based one interesting like the single rim-mount disk are just plain pointless on the 1125. If it was that shit hot a system all the hyper sports bikes would be wearing them, as it is, you only see them on expensive choppers!

Oil in frame etc - all old stuff - Triumph did it years ago.

His only offering to the rest of motorcycling is the under engine exhaust, and I am surprised how long it took this logical offering to catch on (said he who rides a under-tail system!).

RIP Buell, you certainly deserved a better ending.

I was never surprised by one in the twisties.
I usually caught them cause they coukd only do 210~

[carver]

It offered the similar performance and handling to European twins for $3-5K less.

too bad it was crap then!

[ajturbo]

too bad it was crap then!
carver... your a tosser

[Swoop]

The last Buell coming off of the production line and the fate of some others.

A sad day.

[carver]

carver... your a tosser

ya think>?....

[James Deuce]

Have you any idea of the violence I’ve put upon myself over the last few months? The almost biblical asceticism?

"Flick the XB12R I said to meself, and get sommat sensible. Not something like, oh I dunno, say one of them new 1125CRs. That’d be well out of order, what wiv me bein’ all grown up an’ respectable an’ all."

One of the more… rational Buells is almost certainly more appropriate for the more mature and restrained dude. You wouldn’t catch any of the local family men of any sense, like, say James Duece on an 1125CR.

Never happen.


Even if, (for some unknown reason) the price was slashed to buggery.




Far too sensible.







Arsehole.

Errr, sorry?

[Ocean1]

Errr, sorry?

Ah, sorry = wtf are you on about?
Or sorry = apologies, I really musn't taunt the slow dudes.

Actually it don't matter. Was pissed. And I've been painfully NOT buying an 1125 for months.

[James Deuce]

Ah, sorry = wtf are you on about?
Or sorry = apologies, I really musn't taunt the slow dudes.

Actually it don't matter. Was pissed. And I've been painfully NOT buying an 1125 for months.

Apologies.

Sorry.

Again.

[PuppetMaster]

I see some dealers have $5k off the RRP. Some others do not.

[pzkpfw]

http://www.motorcycle.co.nz/buell/?id=43134

Makes me wonder what the trade-in would be on the Z750S...

[Big Dave]

http://www.motorcycle.co.nz/buell/?id=43134

Makes me wonder what the trade-in would be on the Z750S...

Dunno - but it's the wrong bike pictured.
XB12XT is a Ulysses with road suspension and luggage.

http://pictures.topspeed.com/IMG/crop/200801/2008-buell-ulysses-xb12xt-5_460x0w.jpg

[pzkpfw]

Thanks. Did a google after posting that and got confusing results. Thought maybe NZ had different models or something. It's not the only time the Wellington M/C website has pissed me off!

Oh well.

Maybe if I fill the back-end box with rocks I could learn to do wheelies?

[Big Dave]

I'm sure it's not intentional.

WT has described Buells as 'The most wheeliable bikes going'. Nada rocks necessary.

[White trash]

I'm sure it's not intentional.

WT has described Buells as 'The most wheeliable bikes going'. Nada rocks necessary.
Hey actually, on that, could you send me some of them pic's again? They got fried in a major computer melt down.

if you've still got em.

[Big Dave]

I can - or you can grab screen res hyar?

http://www.flickr.com/photos/kiwirider/sets/72157622219740201/

or

http://bigdavecohen.blogspot.com/search/label/Buell%20XB12STT

[White trash]

I can - or you can grab screen res hyar?

http://www.flickr.com/photos/kiwirider/sets/72157622219740201/

or

http://bigdavecohen.blogspot.com/search/label/Buell%20XB12STT
Farkin LEGEND. Cheers mate.

Who is that stud riding the bike?