Let's have our voice heard! Advertising!

[DMCD]

I have been thinking about our own little advertising campaign and have done some research.

The production costs for a simple TV advert are about $3000 broken down into the following costs, thanks to my partner who does this for a living.


OK, TV costs vary based on:

· First off you need a Mac op with experience to create the graphics that you want to animate. Mac ops vary in price, our one is $150 p/h; we can ask Lucy for a fixed price.

· Then you send the files to a production company.

· Time in studio costs $400 per hour (it takes about one hour to creative a 15 second TCV). You have to be there to direct the producer. If you want to create complicated animations, this will cost extra and will need to be discussed with producer beforehand.

· Then there is a dispatch to stations Fee that varies based on how many TV stations you send it to. It’d be about $400 to send to TV3 & TV1

· If you want people speaking on the TVC, you’ll need to get a talent and record his/her voice. It’d be $275 for talent and $150 for recording of voice (for a 15 sec ad).

One of our 15 seconds ad (voice and graphics, no actual live footage) would cost about $3000.


I'm sure with all the talented people in the community we could get all that done for free.

I also got her to contact her "Media Buyer" agent to find out the costs for timeslots they had the following to say


Sure no problem can help you out- when are they looking at doing it? Just whenever?

For a one off you’ll be paying ratecard so anywhere from $7250 (Coro St)- $3220 (Campbell Live), they might offer a charity discount if you ask nicely.

But if your friend is seriously wanting to do this I can talk to my reps at each network for you and see what kind of deal they could cut you?


So that’s some pretty high costs for a good timeslot but this all depends on how much money we are able to raise but we should not rule out print and radio advertising.

I am still waiting for her to get back to me on the costs of print and radio advertisements but she has volunteered her time and skills to manage an advertising campaign on behalf of the MC community.

[MSTRS]

Whilst this is great stuff, I'd be concerned about an 'advertising war'. TPTB have a shitload more money to throw at a counter-ad series.

[DMCD]

We would need an organisation to back this such as BRONZ and a senior member to champion in on behalf of the community, also need fundraising ideas and a realistic dollar amount to go ahead with.

If anyone can provide any of the above mentioned skills for free it would also be a good start.

[DMCD]

Whilst this is great stuff, I'd be concerned about an 'advertising war'. TPTB have a shitload more money to throw at a counter-ad series.

I am going to confirm but I think there are laws stopping them from doing such a thing, like with the march for democracy adds, I didn't see a government response to that.

[DMCD]

I can see we are spending all this time and money trying to get the media to say what we want them to say about us, an advertising campaign would give us the opportunity to say exactly what we want the public to hear.

[Maha]

Alot of money for a 'one off' time slot?
I know thats the market rate but several grand could be put to better use rather than 15 seconds on prime time TV. To be effective, the add will have to run for a couple of weeks surely, not just a oncer?

Still, its a good thought, but getting a tad more than 15 seconds on the very best prime time slot (The News) for free every week is a clever ploy..and cheap, it cost nothing.

[Naki Rat]

As I understand it motorcycle sales are very much summer weighted and therefore the threat of levy rises and ongoing insecurity about them are going to impact very heavily on this season's sales, and is probably doing so already.

Is there anything constructive coming from the industry because I would imagine this is something they, more than probably anyone else, should be looking seriously at.

[DMCD]

Alot of money for a 'one off' time slot?
I know thats the market rate but several grand could be put to better use rather than 15 seconds on prime time TV. To be effective, the add will have to run for a couple of weeks surely, not just a oncer?

Still, its a good thought, but getting a tad more than 15 seconds on the very best prime time slot (The News) for free every week is a clever ploy..and cheap, it cost nothing.

TV isn't the only option and that slot on the news that’s soon to be forgotten was not cheap at all, it cost me almost $500 plus the time off work alone not to mention the other thousands of bikers who also spent money getting there and time off work.

If the average cost for everyone was quarter the amount it cost me in travel and accommodation alone it would have cost over $100,000.

A protest ride like the BIKEO is good but far from inexpensive.

[mashman]

A protest ride like the BIKEO is good but far from inexpensive.

One unpaid day off work, one annoyed wife who knows that i took an unpaid day off work, train fares to stadium, stupid hat to cover a balding head from the blazing sunshine, a bottle of water and the sound of several thousand people telling their Government representatives for the day to go and take a flying fuck to themselves PRICELESS!!!

It cost a lot of us a lot of money to do what we did... some of us consider it great value for money!

[Big Dave]

At the moment BRONZ can afford photocopying.
We came up short on a Radio Budget.
Press - even shorter.

Sorry - way it is.

[Ozzie]

How is the march for democracy paying for theirs?

Would it be better to use these oportunities to organise another massive ride / walk protest in every major city mid January, or to state our facts?

[DMCD]

One unpaid day off work, one annoyed wife who knows that i took an unpaid day off work, train fares to stadium, stupid hat to cover a balding head from the blazing sunshine, a bottle of water and the sound of several thousand people telling their Government representatives for the day to go and take a flying fuck to themselves PRICELESS!!!

It cost a lot of us a lot of money to do what we did... some of us consider it great value for money!

I don't dispute that at all, I wouldn't have gone if I didn't support the method.

I don't want people to get the ridiculous idea that I didn't support what we did with the BIKEO, I dedicated my time and money to be there with and for the rest of you and I know it was effective.

[DMCD]

As I understand it motorcycle sales are very much summer weighted and therefore the threat of levy rises and ongoing insecurity about them are going to impact very heavily on this season's sales, and is probably doing so already.

Is there anything constructive coming from the industry because I would imagine this is something they, more than probably anyone else, should be looking seriously at.

You make a good point, can agree to put the logo of X bike shop/s on the bottom of the advert in exchange for some sponsorship.

[MSTRS]

A protest ride like the BIKEO is good but far from inexpensive.

But so much more satisfying to feel like you've done something. Better than handing over $125 to someone to do whatever with. Good luck with collecting that sort of money or even half that.

[DMCD]

But so much more satisfying to feel like you've done something. Better than handing over $125 to someone to do whatever with. Good luck with collecting that sort of money or even half that.

You are correct in you cynicism, there is no way I can do it on my own and if everyone concedes defeat so easy we wont get anything done.

[DMCD]

At the moment BRONZ can afford photocopying.
We came up short on a Radio Budget.
Press - even shorter.

Sorry - way it is.

Dave,

I'm not asking for BRONZ to front up with a wad of cash from the ether, I am asking for ideas and someone with a bit more speaking power in the industry to front it.

[MSTRS]

Cynicism? Nope. Just realistic.
If someone is passionate, and goes about it in just the right way, perhaps a lot of money can be raised. The problem is, of all those that went to Welly, a very small percentage will do things like the Park-up Protest and those that do, will do it over and over. Can't keep asking them for donations. And the vast majority will be nowhere to be found, except if another big event is staged.

[Big Dave]

Dave,

I'm not asking for BRONZ to front up with a wad of cash from the ether, I am asking for ideas and someone with a bit more speaking power in the industry to front it.

The Industry fights their fight with a professional lobbyist and lawyers. The MIA submission was excellent - that's where their dues go.

I've asked the MTA for comment - 'Your edtor is a friend of mine, I'll get back to you.' No further correspondence at this stage. I assume he's talked to the boss.

[Maha]

You are correct in you cynicism, there is no way I can do it on my own and if everyone concedes defeat so easy we wont get anything done.

I agree with the last part, that goes without saying.
While everything in post one is obtainable, I still question the viability of it all?

Would you yourself see a Television add a viable option if it were to be shown just the once?

Even if each person on Tuesday handed over $1, the amount would only get 1 prime time slot.

Like I said earlier, good thought but to get something like this off the ground is a job to the extreme. I still need convincing.

[DMCD]

I agree with the last part, that goes without saying.
While everything in post one is obtainable, I still question the viability of it all?

Would you yourself see a Television add a viable option if it were to be shown just the once?

Even if each person on Tuesday handed over $1, the amount would only get 1 prime time slot.

Like I said earlier, good thought but to get something like this off the ground is a job to the extreme. I still need convincing.

Thank you and I, being a passionate biker will continue to convince.

[Ixion]

Who is the target audience?

I think there would be a danger of preaching (expensively) to the converted.

If we had the money it wuld be better spent on targeted advertising rather than a TV scatter gun approach.

[kave]

The obvious way to get on TV without paying is Ambush Marketing. Find events with TV coverage and get in front of the camera.

Streakers with Anti-ACC Levy bodypaint designs at rugby games.
Hijack the "March for democracy"

Anywhere that the media is, make sure that we are there as well.

[Maha]

The obvious way to get on TV without paying is Ambush Marketing. Find events with TV coverage and get in front of the camera.

Streakers with Anti-ACC Levy bodypaint designs at rugby games.
Hijack the "March for democracy"

Anywhere that the media is, make sure that we are there as well.

I have seen that 'March for bla bla bla' add on TV, but I have not a clue what the hell its about?

But I like that add where they guy skims his phone across the river....

[DMCD]

Who is the target audience?

I think there would be a danger of preaching (expensively) to the converted.

If we had the money it wuld be better spent on targeted advertising rather than a TV scatter gun approach.

I think the target audience is everyone, i.e. the general voting public.

Our best line is "Who's Next" this can resonate with the public if we put it in perspective, motorcyclists are a minority just like everyone else, everyone fits into a minority group of some sort and the governments way of control is to divide and conquer, we say it doesn't effect me because I'm not part of that group but when you are next, who are you going to look to for support?

I think if we can put the point across that we are the underdog or little guy taking an unfair beating you will find the New Zealand public loves to get behind that sort of thing.

I don't see the news media getting this point across so maybe its time we took the reins.

[DMCD]

I have seen that 'March for bla bla bla' add on TV, but I have not a clue what the hell its about?

But I like that add where they guy skims his phone across the river....

Hehe yea love that one :lol:

But we have the services of a professional advertising executive who has already offered her time to the cause.

[DMCD]

The obvious way to get on TV without paying is Ambush Marketing. Find events with TV coverage and get in front of the camera.

Streakers with Anti-ACC Levy bodypaint designs at rugby games.
Hijack the "March for democracy"

Anywhere that the media is, make sure that we are there as well.

More good ideas, thank you :clap:

[Pixie]

I have seen that 'March for bla bla bla' add on TV, but I have not a clue what the hell its about?

But I like that add where they guy skims his phone across the river....

I liked the ad with the bikini chicks on the horses.
Maybe we could do some like that,except with "fuck ACC" painted on the horses arse

[DMCD]

I can gather all the costing metrics and write up a solid business case to present to the parties in the industry i.e. bike shops and vendors for funding but all of that will matter very little if I don’t have any support.

My voice alone isn't loud enough and I don’t own the badge of an organisation to make people take me seriously.

[GOONR]

.....
Streakers with Anti-ACC Levy bodypaint designs at rugby games....

Rugby world cup anyone!