Let's hope ACC doesn't start running this!

[Scuba_Steve]

I just found Victoria OZ are/were running these ads, I also know NZTA like to ignorantly copy Victoria's ways, so I wouldn't be surprised if this is the sort of propaganda we start to see in th coming months. (sorry if this has already been brought up, I just hate this kind of BS propaganda)

http://www.youtube.com/watch?v=shOZamchXiE

[bogan]

tbh I think we are more or less viewed in that way as it is, I enjoyed this vid as a motorcyclists take on it http://www.youtube.com/watch?v=samziIoOlw4

[mnkyboy]

I saw the first ad and went wtf how did he loose control

But then I found out it was aliens.....damn those aliens

[James Deuce]

The TAC ads are coming under increased criticism from all sorts of sectors as they are anti-motorcycling rather than anti-fuckwit.

Most critics suggest they would have better spent the money traning a fuckwit rather than going for gore.

[Brian d marge]

I agree with top gear , Bloody Caravans !

a much better watch is that geezer on the Paris ring road ,,,,not THERE is a loony

Stephen

[ckai]

it's quite well done to be honest but bullshit in the same way. Let's be fair we bring it all on ourselves. Let's face it, we all ride like that :2guns:

assholes

[R6_kid]

Apart from the last scene it's all pretty well done. Although I guess it could have been done more in a more informative way rather than just showing the way some idiot bikers ride. :Pokey:

I'd like to know where there stats came from.

[Bend-it]

I'd like to know where there stats came from.

Same place Nick Smith gets his... out of their arse probably...

[avgas]

I would estimate that 30% of bikers make me feel this ad is suitable.

But then again - You all think Katman and I are grumpy knobs.

[rickstv]

If the govt and ACC monitor this site as I suspect, they now know about these adds so it wouldn't surprise if they start using this tactic against us.
Rick.

[James Deuce]

I would estimate that 30% of bikers make me feel this ad is suitable.

But then again - You all think Katman and I are grumpy knobs.
Oi, what about me!

[zeocen]

Outward interference aside, it's always been up to us to reduce the risk - struggling to see the problem with that particular ad, myself.

[R6_kid]

Oi, what about me!

You have to add 'old' to that statement for it to apply to you :niceone:

[pzkpfw]

But then again - You all think Katman and I are grumpy knobs.


Oi, what about me!

You're a krumping gnome.

[bogan]

Outward interference aside, it's always been up to us to reduce the risk - struggling to see the problem with that particular ad, myself.

problem is other motorists see it as well, then figure if a biker crashes he just got what was coming to him, from wiki it says the biggest cause of bike accidents is other motorists pulling out in front of us, surely a true accident prevention scheme would target those type of accidents first? Some very good European adds do that.

[R6_kid]

Outward interference aside, it's always been up to us to reduce the risk - struggling to see the problem with that particular ad, myself.

It's not the message, it's the portrayal and the way it was delivered.

Gee, I'm sure I've heard people say that somewhere else before :clap:

[zeocen]

problem is other motorists see it as well, then figure if a biker crashes he just got what was coming to him, from wiki it says the biggest cause of bike accidents is other motorists pulling out in front of us, surely a true accident prevention scheme would target those type of accidents first? Some very good European adds do that.

The ad did say, "Regardless of whos fault it is" after quoting that statistic. It sounds about right, really. Head on collision in a car versus a head on collision on a bike, 38 times more chance for serious injury or death? Sounds reasonable to me.

As a motorist I would see that advert as, "Don't ride like a fuckwit and then you'll only need to worry about the other motorists." (Who I don't believe are the majority cause for our accidents, I personally think we are our majority cause.)

[zeocen]

It's not the message, it's the portrayal and the way it was delivered.

Gee, I'm sure I've heard people say that somewhere else before :clap:

Ah.

I understand now :P

Personally I found it interesting that it had three of my bikes in that ad! An ER6, a Blackbird and a Hornet! (albeit the new model ;))

[Winston001]

Looks fair to me. Not representative of all bikers but the risks shown are very real.

[slofox]

Well, hell, I don't see anything wrong with that first ad - I mean, I ride like that all the time..! :whistle:

[dipshit]

Truth hurts, doesn't it.

Trouble is we have had too many years of BRONZ and such saying things like... "it's all the car drivers fault!"... so too many motorcyclists kept riding around like fuckwits thinking their shit doesn't stink.

And incidentally there are a few big billboard posters aimed at motorcyclists around Dunedin roads like this...

[dipshit]

from wiki it says the biggest cause of bike accidents is other motorists pulling out in front of us

Which is bullshit.




surely a true accident prevention scheme would target those type of accidents first?

Or better yet, one that encourages motorcyclists to stop riding around like fuckwits.

[shafty]

If you agree with the video message, you can "rate it" by clicking on the stars below the clip.

If however, you feel it protrays an unfair generalisation, you can also "rate it" - a one in my case, ie POOR.

I'd encourage a vote either way, 'cos I'll bet a cold beer or 9, that some Aussie Politician will stand up in 3 months and say "Wow, that was a success, we achieved a 80% approval rating" - based on 4 out of 5 stars.

Case rested.

(mumble mumble, now where's that beer)

[James Deuce]

Looks fair to me. Not representative of all bikers but the risks shown are very real.
It's only one of the ads. All of them portray all motorcyclists as hoons all of the time and the staged accidents are laughably improbable, such as a rider speeding around a gentle right hand sweeper ending up under the wheels of a car on the other side of the road. What the?

If he fell off he'd head off at a tangent to the direction of travel. He's more likely to impact a fencepost to the left hand side of the road. Equallybad outcome and probably responsible for most of the single motorcycle cornering accident fatalities, but suddenly diving to the inside of the corner without being hit by another vehicle is a bit improbable, particularly when considering all thoe force being used to maintain that constant turn at high speed is overcoming the bike and rider's natural inclination to travel in a straight line. A straight line that would take the bike and rider away from the vehicle on the other side of the road.

I know TV likes to bend physics from time to time, but that's silly.

[Slyer]

I liked the billboards around Rodney more.
http://www.kiwibiker.co.nz/forums/album.php?albumid=570&pictureid=29814

[dipshit]

All of them portray all motorcyclists as hoons all of the time and the staged accidents are laughably improbable, such as a rider speeding around a gentle right hand sweeper ending up under the wheels of a car on the other side of the road.

Kind of like this you mean... http://www.youtube.com/watch?v=FiufKP5xDoU

[James Deuce]

I object, I'm not in that video.

[Katman]

As a motorist I would see that advert as, "Don't ride like a fuckwit and then you'll only need to worry about the other motorists." (Who I don't believe are the majority cause for our accidents, I personally think we are our majority cause.)

Trouble is, these days it's not only other motorists we need to worry about, it's other motorcyclists as well.

Edit: Just watched the ad in the OP and thought it was absolutely spot on.

[pzkpfw]

Edit: Just watched the ad in the OP and thought it was absolutely spot on.

Yes, I always ride like I'm on P.

[Katman]

Yes, I always ride like I'm on P.

See, that's probably half your problem.

[retro asian]

...but that type of crash happens all the time!!!!

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/bM8MifZ_XdE&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/bM8MifZ_XdE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>

[jeffs]

Today I rode to work on the Western motorway. I saw 5 other bikers. It was hot and sunny.

3 out of the 6 of us did not have gloves on.

Please, even I don't get that one ?

They had helmets, boots, Armour jackets, but no gloves.

Come on I know it felt like summer hit today, but not even the basics ?

God help us all when it gets hotter.

[swbarnett]

What I see in this add, point by point:

1. The T intersection. The car had it's indicator on to turn left. Why shouldn't a bike use the right side of the lane to turn right (after stopping quite safely for other traffic)?

2. The van changing lanes to the left. The rider had plenty of time to react and moved around the van to the right in a manner which is quite legal in NZ.

3. The 4x4 changing lanes in front of the van to the right. After the bike pases the van the rider has two options - pull back and let the 4x4 come over in front or use the power of the bike to get past before the lane is occupied. As the lane ahead was clear I see no problem with using one of the main advantages of a bike to get clear.

4. The narrow street. What a pack of idiots darting out with no concern for the traffic! Having said that, the bike was being ridden in a manner that allowed a margin of safety - hence no accident.

5. The lack of gear. This is just a matter of each to their own. get over it and respect an individual's freedom to choose for themselves.

6. The red light. This is an issue for ALL motorists and a point well made.

7. Accident on a bend. My take on this is that the rider paniced when they realised that they had traffic ahead and lost control (not aliens). This shows the rider to be an absolute novice and not representative of the average biker at all.

[Brian d marge]

I object, I'm not in that video.

Whos cooking me eggs in the Caravan then ?

Stephen

[jeffs]

This add show the worst in bikers, but after seeing some of these replies, I see Katman is right, some of you think you are 100% bulletproof, and it can never be "your" fault.

[bogan]

I spose the question to ask is, who here thinks that add shows them as a biker? or does it show other irresponsible bikers? Cos I dont ride dangerously, I have all the gear, what am I sposed to learn from that add, other bikers are tards?

[pzkpfw]

Does anyone have some real stats on whether "most" rider accidents are:

A: Among riders who think they are bullet proof and ride frantically everywhere (in the manner shown in that ad) and eventually get what was only to be expected.

B: Among riders who are "generally pretty good" but just managed to screw it up once at the wrong time.

C: Among riders who never "do wrong" but were caught out by circumstances they could not have hoped to predict or prevent.

D: ...?

The reason I ask this is that what I see (and what I alluded to in my "P" comment) here is lots of extremes.

On the one hand, yes there are people who think they can get away with anything and will ride everywhere all the time, like nuts. They are all about "freedom" and don't consider consequence.

On the other hand, there are people who think riders must always ride everywhere like they are on egg shells; and never ever do anything "wrong" or slightly "naughty".

On the gripping hand, anyone who slightly disagrees with one of the above gets accused of being a member of the other extreme. e.g. tell a safety fanatic to lighten up and one gets accused of being a maniac. e.g. tell an actual maniac to ease up and one gets accused of being a Nana.


I suspect the reality is that most riders are pretty average - somewhere in the middle. So all these extremes are a big distraction to useful debate.


I'd like to know how well the style and theme of that ad actually matches the "target" audience. (Not how well it matches prejudice...)

[Katman]

I suspect the reality is that most riders are pretty average - somewhere in the middle.

I suspect that's a fair call.

But imagine if all those average riders were blessed with (or worked at developing) exceptional situational awareness and risk assessment skills.

[pzkpfw]

I suspect that's a fair call.

In which case ads that imply all motorcyclists are maniacs all the time are not going to work; and worse, they'll alienate all other road users.

These "average" riders (me too) see the "maniac" ads and think "that doesn't apply to me".

I think a better approach is to be a bit more softly-softly; get the "average" riders to remember that they too can make mistakes, screw up or whatever... and take steps to both minimise risks and mitigate the results.

[bogan]

In which case ads that imply all motorcyclists are maniacs all the time are not going to work; and worse, they'll alienate all other road users.

These "average" riders (me too) see the "maniac" ads and think "that doesn't apply to me".

I think a better approach is to be a bit more softly-softly; get the "average" riders to remember that they too can make mistakes, screw up or whatever... and take steps to both minimise risks and mitigate the results.

exactly what I was thinking, cept you said it better :2thumbsup

[Pixie]

I saw the first ad and went wtf how did he loose control

But then I found out it was aliens.....damn those aliens

It wasn't aliens,it was those mines they put on the corners of roads -according to NZTA

[Pixie]

It's only one of the ads. All of them portray all motorcyclists as hoons all of the time and the staged accidents are laughably improbable, such as a rider speeding around a gentle right hand sweeper ending up under the wheels of a car on the other side of the road. What the?




Well Duh! The biker was obviously nobbled by the prick he was passing.
Some arse tried to do this to me yesterday.
Still the filthy biker's fault ,but.

[James Deuce]

It wasn't aliens,it was those mines they put on the corners of roads -according to NZTA
Those mines only target Fords, so the only bikers who should be worried own Boss Hogs. They should have been worried before the AFM's (Anti-Ford Mines) were deployed anyway.

[jeffs]

An Add is an Add. Your try to fit as much info in a short space of time as you can.
One mans softly softly approach is another's diluting the message.

Instead of looking at it as a whole. Break it down and learn from it.

And I have seen nearly every one of these moves done at sometime, by good riders just trying to commute.

As a whole it looks like a dip shit riding a bike, but break it down and it could be any one of us.

But how would you change the add, make 10 shorter adds ?

[Katman]

These "average" riders (me too) see the "maniac" ads and think "that doesn't apply to me".



If you're a responsible rider who looks to minimise the risks associated with motorcycling then the ad clearly isn't aimed at you.

If it gets any motorcyclist who rides like an idiot having second thoughts about the manner in which they ride, then the ads have served their purpose.

[pzkpfw]

If you're a responsible rider who looks to minimise the risks associated with motorcycling then the ad clearly isn't aimed at you.

If it gets any motorcyclist who rides like an idiot having second thoughts about the manner in which they ride, then the ads have served their purpose.

There you go with the extremes again. Again, you are implying that a rider is either an idiot or not. Black or white.

I think the real idiots will always be idiots. And these kinds of ads won't change their ways.*

My proposal is that maybe (as I said, I'd need to see real stats on how accidents occur and who they occur to) they'd be better off targetting the middle-ground.

Instead of "saving" one real idiot, they'd (maybe) save ten "average" riders by making them think again before that one "mistake" they make...



[* It's like drunk drivers. The cops are aparently (recent news article) amazed that people still drive drunk after seeing all those ads. Geez, the idiots who drive drunk are not going to care about one more gory ad on T.V. It didn't stop them yesterday, it won't stop them today.]

[Winston001]

I think a better approach is to be a bit more softly-softly; get the "average" riders to remember that they too can make mistakes, screw up or whatever... and take steps to both minimise risks and mitigate the results.

Yes that is a very good suggestion. A video of a calm rider getting caught out would have far wider impact.

[James Deuce]

I like this one.

<div><object width="420" height="339"><param name="movie" value="http://www.dailymotion.com/swf/x8qaqo" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://www.dailymotion.com/swf/x8qaqo" type="application/x-shockwave-flash" width="420" height="339" allowFullScreen="true" allowScriptAccess="always"></embed></object><br /><b><a href="http://www.dailymotion.com/swf/x8qaqo">Think Take Longer to Look For Bikes advert</a></b><br /><i>by <a href="http://www.dailymotion.com/hamster1992">hamster1992</a></i></div>

[jeffs]

I like this one.



Dam good advert. I would love to see this on NZ TV

[YellowDog]

The'd make more but they are running out of stunt motorcyclists willing to sacrifice their lives.

And if they don't get it all in the first take........................

[jeffs]

The'd make more but they are running out of stunt motorcyclists


You are not allowed to call them stunt, they are just short people :)