No more loud TV commercials? [Archive]

sil3nt

16th November 2010, 16:49

Yeah right!

http://tvnz.co.nz/technology-news/tv-ad-volume-issue-fixed-christmas-3899413?ref=rss

Am i the only one who thinks some ads are consistently louder than others? This technology may help but im pretty sure some ads blast out of your TV no matter how quiet or loud the previous one was.

NighthawkNZ

16th November 2010, 16:58

TV adverts are 5% to 10% louder and done on purpose... we use to record adtverts 5% louder than other programs and docos we made... has something to do with marketing and subliminal etc

twinbruva

16th November 2010, 17:18

TV adverts are 5% to 10% louder and done on purpose... we use to record adtverts 5% louder than other programs and docos we made... has something to do with marketing and subliminal etc

"subliminal etc"?

I'd like to take that apart but I'm not quite sure how. I do know I'm going to use it one day though.

The Everlasting

16th November 2010, 17:29

Yeah ads have always been louder,which is why I always turn down the volume when they are on.

rapid van cleef

16th November 2010, 19:09

that really fucks me off. i wish they would compress the audio signal more!

DMNTD

16th November 2010, 19:39

All good, my remote is flash as and even comes with a volume control and if things get too dire I can change the channel! :sunny:

YellowDog

16th November 2010, 19:59

IF YOU SHOUT LOUDER, MORE PUNTERS MIGHT HEAR ABOUT WHAT YOU ARE TRYING TO SELL.

silence might work too!

sil3nt

16th November 2010, 20:24

All good, my remote is flash as and even comes with a volume control and if things get too dire I can change the channel! :sunny:Ours does not work. Any button we push changes the channel to 0 :angry:

Genie

16th November 2010, 20:29

Ours does not work. Any button we push changes the channel to 0 :angry:

Get a new one.

sil3nt

16th November 2010, 20:44

Get a new one.
I'm gonna go tell sky to give us a new remote tomorrow

I'm gonna go tell sky to give us a new remote tomorrow

Rinse and repeat.

Genie

16th November 2010, 20:46

Rinse and repeat.

What ya doing tomorrow?

Sidewinder

16th November 2010, 20:48

Rinse and repeat.

bro dont get your hopes up. hasnt paid the phone bill in three months and i remember him saying he was gona get a new remote before you moved in because it was fucked!

sil3nt

16th November 2010, 20:49

What ya doing tomorrow?Probably going to wake up and have a wank. Then go and watch the preview channel all day day. Then probably have another wank.

What you doing?

Sidewinder

16th November 2010, 20:51

Probably going to wake up and have a wank. Then go and watch the preview channel all day day. Then probably have another wank.

What you doing?

in the cruiser forums having a wank

Foxzee

16th November 2010, 20:56

in the cruiser forums having a wank

Glad to see you are not losing ya grip then..............:shit:

:shit:

Hopeful Bastard

16th November 2010, 23:06

Glad to see you are not losing ya grip then..............:shit:

:shit:

How can ya loose grip with rubber tweezers?? :blink:

McJim

17th November 2010, 02:28

I heard that if you download your tv programmes from a torrent that you don't get adverts. Maybe the TV stations are trying to drive people away?

DMNTD

17th November 2010, 05:32

Ours does not work. Any button we push changes the channel to 0 :angry:

...or if you've booked something on another channel! :facepalm:
Maybe DB works for them as it appears to have at least gone national!

schrodingers cat

17th November 2010, 06:42

that really fucks me off. i wish they would compress the audio signal more!

I think compression is the problem in the first place.
My understanding is that there is a guideline on how 'loud' an ad can be. Natural sound which has peaks and lows resulting in a mean noise level below the (allowable)peak. By compressing the highs down onto the lows they can raise the mean much closer to the allowable level.
It isn't louder per se but because there is no respite it blasts you.

The older I get the more cynical I become of all marketting/advertising. I realise that the research done makes it difficult to not be affected by or to respond to it. However, when ads annoy me I consciously avoid the product.

The worst are the ads promoting the 'News'
Every big story! Getting the issues! Truth now!

Fuck off

Trying to improve ratings so we can sell advertising so you can be pressured to buy hideously misrepresented product.

There, thats more like the truth and I didn't need to shout.

Swoop

17th November 2010, 07:11

Sod watching TV adverts. Record programme and then play back+skip forward past the ads. Great feature on your DVD units, Mr Panasonic!

nodrog

17th November 2010, 07:18

How amusing, the guys name is Mr P. Ennis.

Fanny.

Grasshopperus

17th November 2010, 08:06

What annoys me is that C4 seems to be permanently compressed at maximum volume. Every other channel is kinda similar but whenever I flick over to C4 I also have to turn down the volume.

I guess they're more EXTREME!!!!!!!!!!!!!!!!!!!!!

avgas

17th November 2010, 08:36

"We have been introducing it since last month. It is quite complex to get the balance right across all channels."

Its called a ramp/fade function.
Quite simple

Program ends
Fade into the advert from a volume of 0
Fade out of the advert to a volume of 0
Program continues

Only been around for about 100 years.
Wheres my bullshit bell

marie_speeds

17th November 2010, 08:58

Who on earth is moronic enough to watch ads? Ad breaks are for other things... :beer:

oldrider

17th November 2010, 09:25

Being hard of hearing (read deaf) I have to have the volume up on everything! :yes:

Consequence is that all the volume controls are warn out due to having to turn it down when the "loud" advertising comes on! :shit:

I think it is just bullshit having the advertising on so loud on radio and TV but there you go! :facepalm:

Quasievil

17th November 2010, 10:26

has something to do with marketing and subliminal etc

Shit thats clever, always wondered why I mute the adverts:yes:

Banditbandit

17th November 2010, 11:07

Ours does not work. Any button we push changes the channel to 0 :angry:

Harley-made ?

Genie

17th November 2010, 19:43

Who on earth is moronic enough to watch ads? Ad breaks are for other things... :beer:

at last someone who finally made some sense...there is so much one can do in an ad break...if you know what I mean:blip:

Jantar

17th November 2010, 19:53

....It isn't louder per se but because there is no respite it blasts you.......
I have also heard that explanation. So I hooked an oscilliscope up to the TV speakers to check. Guess what .... The peaks on the ads were much higher than the peaks on the normal programme. So I figure that means the ads are louder per se.

schrodingers cat

18th November 2010, 06:17

I have also heard that explanation. So I hooked an oscilliscope up to the TV speakers to check. Guess what .... The peaks on the ads were much higher than the peaks on the normal programme. So I figure that means the ads are louder per se.

Time to lodge a complaint then

slofox

18th November 2010, 06:25

I think compression is the problem in the first place.
My understanding is that there is a guideline on how 'loud' an ad can be. Natural sound which has peaks and lows resulting in a mean noise level below the (allowable)peak. By compressing the highs down onto the lows they can raise the mean much closer to the allowable level.
It isn't louder per se but because there is no respite it blasts you.

The older I get the more cynical I become of all marketting/advertising. I realise that the research done makes it difficult to not be affected by or to respond to it. However, when ads annoy me I consciously avoid the product.

The worst are the ads promoting the 'News'
Every big story! Getting the issues! Truth now!

Fuck off

Trying to improve ratings so we can sell advertising so you can be pressured to buy hideously misrepresented product.

There, thats more like the truth and I didn't need to shout.

A man after my own heart. 100% agreed.

Anybody who shouts at me doesn't get my money.

Clockwork

18th November 2010, 09:04

The mute button is never far from reach in our house. What I've noticed is that he biggest culprit for annoyingly loud ads are Harvey Norman.

If I had a TV advertising budget I'd refuse to buy time following any Harvey Norman ad on the basis that by then most viewers would have already hit the mute button.

Drunken Monkey

18th November 2010, 09:54

that really fucks me off. i wish they would compress the audio signal more!

Ads are compressed, the volume of an ad is boosted, but has a very narrow dynamic range. At any fixed volume setting, the movie you're watching will have both quieter and louder components than the ads that break it up. I think you actually mean audio normalization.

jim.cox

18th November 2010, 12:35

There is a simple solution - just boycott those you don't like

I absolutely refuse to step in the door of Rebel Sport, Bond & Bond and Noel Leeming beacuse of their 'shouting' ads

One day, eventually, the message might get through.

Not turning on the TV helps too...

avgas

18th November 2010, 13:32

at last someone who finally made some sense...there is so much one can do in an ad break...if you know what I mean:blip:
Can you do the dishes in 5 minutes? :jerry:

oldrider

18th November 2010, 22:49

Stylo

3rd May 2015, 19:59

You are right, I saw Harvey Norman add on TV and turned off the mute, loud as! :spanking:

Must be over 10 years since we've visited a HN store, solely because of the ad's, we're not deaf and neither are we stupid.

Evidently their demographic target is the opposite. Must be more stupid people out there than I thought ...

And hearing impaired.

Virago

7th June 2015, 21:50

There's quite a few adverts which cross the line, but at the moment by far the worst is Dick Smith - they resort to full on SHOUTING. From my point of view it's counter-productive and offensive.

Swoop

8th June 2015, 10:31

There's quite a few adverts which cross the line, but at the moment by far the worst is Dick Smith - they resort to full on SHOUTING. From my point of view it's counter-productive and offensive.

It is rather perplexing why Dick Smith is using The Mad Butcher in their commercials.
I keep expecting to see a "meat pack with every TV sold", but it never gets to that point. Quite odd.

Delerium

8th June 2015, 21:13

There's quite a few adverts which cross the line, but at the moment by far the worst is Dick Smith - they resort to full on SHOUTING. From my point of view it's counter-productive and offensive.

Dick smith generally sells overpriced crap anyway. Havent been in one in years

Stylo

9th June 2015, 20:40

Neither will I, shout at me and I simply won't buy at your store anymore. Ever. ( Harvey Norman, Dick Smith, Mad Butcher etc take note)

I wonder why these retailers spend so much money on advertising without realising how much it pisses people off, potential clients et al.

Commercial radio is the same, some of the talkback radio is good but, as soon as the inane adverts come on it's mute button, switch off or, change to another station.

Thanks for pissing me off and reminding me who I should avoid to buy from is how I look at it.

They must be gunning for the stupid people, TV3 at 7pm now is a prime example

nerrrd

9th June 2015, 22:27

It is rather perplexing why Dick Smith is using The Mad Butcher in their commercials.
I keep expecting to see a "meat pack with every TV sold", but it never gets to that point. Quite odd.

I don't think he has any financial interest in the company anymore, aside from as a 'brand' for their advertising - so he's more or less a free agent and can work for whoever he likes; I agree with you as far as the association with Dick Smith is concerned though, doesn't work for me either.

TheDemonLord

10th June 2015, 10:23

The funny thing about adverts that irritate you, is that when you need to buy something which the company stocks - you think of that company (despite being annoyed by their advert).

Delerium

10th June 2015, 19:18