Conquiztador
1st March 2012, 21:41
A New Zealand brewery has put out a request for tasters to determine the beer they should release next. The Boundary Road Brewery plans to sell a new Indian Pale Ale (IPA) but only after random members of the public give it the thumbs up.
Before everyone salivates at the thought, the Hunua-based brewery will have some guidelines in place. Interested beer lovers will need to apply and then pass the brewery's Advanced IPA Aptitude Test (AIPAAT).
The 500 most successful in the test will be sent a tasting pack of two specially crafted IPA variants (IPA and IPB) to pass judgement on their favourite.
"Internationally IPA is a hugely popular style of craft beer and this is the perfect chance for our 500 tasters to select their favourite, on behalf of all beer lovers in the country," said Ben Shaw, Boundary Road Brewery marketing manager.
"We think it's important to give the decision to the people who will actually be enjoying our new IPA." Applicants can apply at www.brb.co.nz (http://www.brb.co.nz/) and must demonstrate a sound knowledge of beer. Entries will close on Friday 23rd of March
Before everyone salivates at the thought, the Hunua-based brewery will have some guidelines in place. Interested beer lovers will need to apply and then pass the brewery's Advanced IPA Aptitude Test (AIPAAT).
The 500 most successful in the test will be sent a tasting pack of two specially crafted IPA variants (IPA and IPB) to pass judgement on their favourite.
"Internationally IPA is a hugely popular style of craft beer and this is the perfect chance for our 500 tasters to select their favourite, on behalf of all beer lovers in the country," said Ben Shaw, Boundary Road Brewery marketing manager.
"We think it's important to give the decision to the people who will actually be enjoying our new IPA." Applicants can apply at www.brb.co.nz (http://www.brb.co.nz/) and must demonstrate a sound knowledge of beer. Entries will close on Friday 23rd of March