cheshirecat
11th August 2013, 08:35
Sorry for the C &P but they explain it better than me
"This year marks 50 years of iconic British sports car manufacturer McLaren. To mark the occasion, its opened it doors to the world with this gorgeous website, McLaren Automotive (http://cars.mclaren.com/home.html), which offers a unique insight into the operations of the company.
Designed by the team at interactive marketing agency SapientNitro (http://www.sapient.com/en-gb/sapientnitro.html), the site allows petrol heads everywhere to explore the creation of various designs, including the iconic McLaren F1.
"The platform explores how technology might just be able to enhance the thrill of owning and driving one of the most advanced cars on the road," says SapientNitro's creative director Thomas Moeller (http://www.thomasmoeller.com/)."
"This year marks 50 years of iconic British sports car manufacturer McLaren. To mark the occasion, its opened it doors to the world with this gorgeous website, McLaren Automotive (http://cars.mclaren.com/home.html), which offers a unique insight into the operations of the company.
Designed by the team at interactive marketing agency SapientNitro (http://www.sapient.com/en-gb/sapientnitro.html), the site allows petrol heads everywhere to explore the creation of various designs, including the iconic McLaren F1.
"The platform explores how technology might just be able to enhance the thrill of owning and driving one of the most advanced cars on the road," says SapientNitro's creative director Thomas Moeller (http://www.thomasmoeller.com/)."