Daffyd
18th March 2017, 15:11
Integrated Micro-electronics, Inc. (IMI) have partnered up with KTM AG to bring more of the orange brand to our shores. Ayala-IMI is not just the exclusive local distributor of KTM products, it also signed a joint venture to manufacture motorcycles in the Philippines, not just for the local market, but also for export to larger markets like China and other countries in Southeast Asia.
Last March 6, 2017, in a small private ceremony held at its world-class manufacturing plant in Laguna, Ayala group chair and chief executive officer, Jaime Augusto Zobel de Ayala and IMI president Arthur Tan rolled the first of the Filipino-made KTM Duke 200s off their newly minted assembly line.
Lovingly labeled as "JAZA’s bike" and "Art’s Bike," we are sure that Jaime Augusto Zobel de Ayala (hence, JAZA), who himself is an avid biker (who has owned and used KTMs before his company signed the joint venture), was all smiles at that private event.
The Philippine plant is only KTM’s third manufacturing facility, with the first being its home country of Austria and the second being India. The Philippines has joined the ranks of the elite when it comes to European motorcycles.
More than a million two-wheelers were sold in the Philippines last year. With KTM manufacturing starting in the country, we hope that this signals a new hope when it comes to local bike culture, one that gets Filipino gearheads a step closer to owning their very own Euro bike.
Last March 6, 2017, in a small private ceremony held at its world-class manufacturing plant in Laguna, Ayala group chair and chief executive officer, Jaime Augusto Zobel de Ayala and IMI president Arthur Tan rolled the first of the Filipino-made KTM Duke 200s off their newly minted assembly line.
Lovingly labeled as "JAZA’s bike" and "Art’s Bike," we are sure that Jaime Augusto Zobel de Ayala (hence, JAZA), who himself is an avid biker (who has owned and used KTMs before his company signed the joint venture), was all smiles at that private event.
The Philippine plant is only KTM’s third manufacturing facility, with the first being its home country of Austria and the second being India. The Philippines has joined the ranks of the elite when it comes to European motorcycles.
More than a million two-wheelers were sold in the Philippines last year. With KTM manufacturing starting in the country, we hope that this signals a new hope when it comes to local bike culture, one that gets Filipino gearheads a step closer to owning their very own Euro bike.