Latest ACC TV Ads [Archive] - Kiwi Biker forums

eelracing

6th January 2020, 10:20

I have been watching Sky Sport coverage of the NZ v Aust 3rd Cricket Test and during a couple of advertisement breaks have noted two new ACC Motorcycling advertisements.
Anyone else seen them?

One add has an easy on the eye young lady riding some kind of café racer thing on nice open switchback roads with her voiceover explaining how riding bikes for her is about being smooth and controlled and looking professional while riding.
Second one is some grizzled looking dude riding a rather lovely F1 Ducati in an urban environment with his voiceover explaining how riding for him is about being at one and in tune with his bike while riding.

Obviously im paraphrasing (ads were usually on while once again NZ batsmen were walking back to the pavilion...:violin:) so may have missed a few bits here and there.
Initial impressions are they don't hammer the "speed kills" ad nauseum that is usually ignored but is obviously being alluded to.Well made and thought provoking and good to see motorcycling being portrayed in a positive light on the telly.

Not sure if they are being played on free TV as yet tho???

Moi

6th January 2020, 11:03

Yes, have seen the one with the bloke on free-to-air.

In light of the "speed kills", John Cadogan has a few words to say on the matter...

https://www.youtube.com/watch?v=oXtiLS9nUV8

Part two he discusses how to improve tactics...

https://www.youtube.com/watch?v=X14FbDPhJSM

pritch

6th January 2020, 11:09

Seen both on TV, and I am *not* watching the cricket. There's also a new one appearing on YouTube, warning riders that they are "invisible".

Navy Boy

6th January 2020, 12:27

I've not seen the adverts in question but from the sounds of it their message is a welcome one.

As for John Cadogan - I watch his stuff on YouTube rather a lot. He makes a lot of sense even if his style is something of a turn off at times.

A simple rule that was taught to me when learning to drive/ride - 'Every time you get behind the wheel/bars remember, this is the most important thing in your whole life right now because if you screw it up, none of the other stuff will matter very much.'

It works for me. :sweatdrop

rastuscat

6th January 2020, 16:41

Interesting.

They are NZTA ads, not ACC ads.

I've watched them on the interweb. Slick production, nice ads. Just not sure what the point is.

Call to action? Smoothe is the new fast?

Ginge09

6th January 2020, 17:34

Smooth has always been fast Rastus!

I think the the ads are a nod to two generations riding. The old and the new. Maybe a push to get riders into smaller bikes and emphasise fun over speed.

Jeeper

6th January 2020, 17:38

They are on NZTA website and their YouTube channel.

https://youtu.be/OwIO7ifsR4s

Tony from Experience Motorcycle on BMW R9T.

Jeeper

6th January 2020, 17:39

https://www.nzta.govt.nz/safety/driving-safely/motorcycling/motorcycling-advertising/

rastuscat

6th January 2020, 17:53

Smooth has always been fast Rastus!

I think the the ads are a nod to two generations riding. The old and the new. Maybe a push to get riders into smaller bikes and emphasise fun over speed.

The hipster on the R Nine T. Nice.

6th January 2020, 18:22

seen three versions on TV. At first I did wonder what message they were trying to send but I agree with the smooth is good and let's celebrate it's not the usual 'speed is responsible for all evils on earth'. Great to see the bikes being ridden on twisties while the riders stayed well inside their own lane- that's the most important message all our road users need to learn.
Well done NZTA

Jeeper

6th January 2020, 18:39

I've noticed a few awareness ads on the back of the buses this week in Auckland. Kind of ironic that buses are usually the one that pull out without looking for bikes first.

Ads say, turning right? Spot the rider, not the gap.

GazzaH

6th January 2020, 18:50

Those specific ads, plus the ones about speeding, drunk/drugged driving and other aspects of road safety, really stand out for me ... but, I must say, the average production quality of NZ TV ads is absolutely abysmal, in other words the bar is so low it's almost underground. I guess they've spent some money.

Unlike most NZ spoon-feeding ads, they make us think (and debate!). What is the ad about? What is the message? What has it got to do with me? What does it mean to me? What do I make of it? What should I do about it?

That said, I appreciate that only part of the target audience will be addressed by thinking-ads ... so I wonder about the rest, those who don't understand or accept the messages.

eelracing

7th January 2020, 11:11

Yes, have seen the one with the bloke on free-to-air.

In light of the "speed kills", John Cadogan has a few words to say on the matter...

Part two he discusses how to improve tactics...

Cheers for that, very illuminating.

Now if his 5 points could be bundled up and put into 5 x 30 second safety advertisements on TV then maybe we could take NZ Govt Road Safety initiatives seriously.

Instead we get speed,drunk/drug, seat belt and cellphone use safety ads as Mr Cadogan so rightly points out that any moron should know is so much easier to do... I wonder why?

Moi

7th January 2020, 14:21

...Now if his 5 points could be bundled up and put into 5 x 30 second safety advertisements on TV then maybe we could take NZ Govt Road Safety initiatives seriously...

Absolutely agree.

Perhaps RastusCat could take that thought - 5 tactics that drivers could use to make their journey safer - to his new position.

We already have rider training [Ride4Ever courtesy of ACC] and this new advertising campaign from NZTA, so the "5 tactics" this could be seen as driver "refresher" courtesy of NZTA as part of their campaign to reduce road deaths.

Blackbird

7th January 2020, 18:32

Absolutely agree.

Perhaps RastusCat could take that thought - 5 tactics that drivers could use to make their journey safer - to his new position.

We already have rider training [Ride4Ever courtesy of ACC] and this new advertising campaign from NZTA, so the "5 tactics" this could be seen as driver "refresher" courtesy of NZTA as part of their campaign to reduce road deaths.

It's also broadly part of Police Roadcraft!

Berries

7th January 2020, 20:26

Only seen the one with the beard. Was it the dude from Gas Monkey?

Beard.

Jeeper

7th January 2020, 20:51

Only seen the one with the beard. Was it the dude from Gas Monkey?

Beard.To me that looks like Tony from Experience Motorcycles, Kingsland. Bike and his beard looks very familiar.

Navy Boy

8th January 2020, 06:57

It's also broadly part of Police Roadcraft!

Damn you and your logic Geoff! Still - The ads represent a welcome change of emphasis away from the normal 'Speed kills' drivel we've seen in the recent past. Nice MV Dragster in one of them too.

Blackbird

8th January 2020, 07:00

Damn you and your logic Geoff! Still - The ads represent a welcome change of emphasis away from the normal 'Speed kills' drivel we've seen in the recent past. Nice MV Dragster in one of them too.

Hahaha! Yep, sensible ads for grown-ups. Don't feel lectured to when watching them!

Jeff Sichoe

8th January 2020, 19:05

FJRider

8th January 2020, 19:10

Berries

9th January 2020, 18:55

Well I am not sure what they are selling but I have decided to grow a beard.

Navy Boy

10th January 2020, 07:14

I saw the ad with the Ducati last night. Nicely done I thought. Not preachy and tastefully done to boot. Good job NZTA. :msn-wink:

rastuscat

10th January 2020, 20:58

Absolutely agree.

Perhaps RastusCat could take that thought - 5 tactics that drivers could use to make their journey safer - to his new position..

Start on Monday. I'm not sure of the breadth of the role just yet. But lurking on here has given me lots of food for thought.

Voltaire

11th January 2020, 07:20

Bloody old buggers...

The group at greatest risk of a motorcycle accident in 2018 were actually men aged 45-59 - that is to say, the people who were aged 15-29 in 1988 are once again the highest risk group, despite being 30 years older.

https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=12295772

Back in 1988 you were blissfully unaware of this as there was no social media and the Herald used to have actual news and articles.:msn-wink:
Would that age bracket also be the largest motorcycle ownership?
If I was in the motorcycle industry I'd be worried about the next 10 years.
I think the only electric vehicle I'll get is a mobility scooter....unless I get a job with NZ Post as their vehicles are kinda cool.

sidecar bob

11th January 2020, 07:35

Bloody old buggers...

The group at greatest risk of a motorcycle accident in 2018 were actually men aged 45-59 - that is to say, the people who were aged 15-29 in 1988 are once again the highest risk group, despite being 30 years older.

https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=12295772

What they don't tell you is that group has the highest population of riders.
They're not more at risk, they simply represent the highest percentage of riders on the road by a fat margin.
Great research Oatgo University, are you stupid, or deliberately trying to make one group look bad?

rastuscat

11th January 2020, 08:42

What they don't tell you is that group has the highest population of riders.
They're not more at risk, they simply represent the highest percentage of riders on the road by a fat margin.
Great research Oatgo University, are you stupid, or deliberately trying to make one group look bad?

Agreed. Most people riding these days are 40 plus, so its inevitable that the figures show them as the highest risk group.

What would be interesting is the proportional analysis.

Something that skews the figures is that the older guys ride bigger bikes, and spend more time on the open road. Crashes are more serious on the open road.

Jeff Sichoe

11th January 2020, 17:31

GazzaH

11th January 2020, 18:32

Why the question mark? Oh come on, this is KB.

pritch

11th January 2020, 19:12

That's a lot of words with no links, data or evidence?

May I quote from the original Herald item? "You can access the original data here."

https://psm-dm.otago.ac.nz/niqs/

Rocket surgery is not required. Some basic reading skills may assist?

Jeeper

11th January 2020, 19:43

Rocket surgery is not required. Some basic reading skills may assist?

Rocket science or brain surgery?

rastuscat

11th January 2020, 20:16

Rocket science or brain surgery?

Loving the way this has evolved.

Jeff Sichoe

12th January 2020, 07:15

May I quote from the original Herald item? "You can access the original data here."

https://psm-dm.otago.ac.nz/niqs/

Rocket surgery is not required. Some basic reading skills may assist?

That is a link to the crash data.

Sideshow Bob was talking about "most people who rode are over 40"

I did some looking because as noted you guys are unable to provide actual data...

https://www.transport.govt.nz/assets/Uploads/Research/Documents/0efa5159dd/Motorcycling-y812.pdf

45yrs+ old are 71% of license holders.

BUT younger people rode more in total.

People in the 15 - 45 yr bracket rode 51% of the k's.

So old riders ride less and crash more per k per rider.

ACC levy increasing based on age seems appropriate.

Jeff Sichoe

12th January 2020, 07:46

pritch

12th January 2020, 10:35

Rocket science or brain surgery?

Yes. :whistle:

Roki_nz

13th January 2020, 21:27

The most recent one I stumbled across had someone riding through the country side. Looked cool til he took of the helmet and it was some Hipster lol. Everyone knows that Hipsters wouldn't ride a motorbike unless it was electric or powered by used coffee grinds

I think he was an ACC ad as it was promoting ride forever

Voltaire

14th January 2020, 11:05

What is more interesting to me is the very very low # of people who have traveled more than 10,000 km in a year?

A whopping 97% of license holders have NOT traveled more than 100km.

3% of 450,000 is roughly 13500

Of the above only 6% traveled more than 10,000km.

800 people. Roughly.

An elite crew!

How do they work out who has done the KM's?
I've got 5 registered bikes, so are they talking per vehicle?

Jeff Sichoe

14th January 2020, 11:46

Overview
The New Zealand Household Travel Survey is an ongoing survey of household travel conducted for
the Ministry of Transport. Each year, people in 4,6001 households throughout New Zealand were
invited to participate in the survey by recording all their travel over a two-day period. Each person in
the household was then interviewed about their travel and was also asked about their alcohol
consumption and other travel-related information.

Jeeper

14th January 2020, 12:01

How do they work out who has done the KM's?
I've got 5 registered bikes, so are they talking per vehicle?Possibly through the readings recorded at WoF times. Per bike.

SaferRides

14th January 2020, 12:32

What is more interesting to me is the very very low # of people who have traveled more than 10,000 km in a year?

A whopping 97% of license holders have NOT traveled more than 100km.

3% of 450,000 is roughly 13500

Of the above only 6% traveled more than 10,000km.

800 people. Roughly.

An elite crew!I find that very hard to believe. I usually ride more than 10,000 km a year, and don't get out that often. I suppose a few 2 or 3 day trips do add up though.

There must be quite a few commuters who would easily click up 10000 km in a year.

Sent from my SM-G950F using Tapatalk

Jeff Sichoe

14th January 2020, 13:49

I find that very hard to believe. I usually ride more than 10,000 km a year, and don't get out that often. I suppose a few 2 or 3 day trips do add up though.

There must be quite a few commuters who would easily click up 10000 km in a year.

Sent from my SM-G950F using Tapatalk

You might be right, I was reading the pdf on the toilet and upon re-reading it looks like 'license holders' includes any license, not just Motorcycle license holders.

Voltaire

14th January 2020, 13:49

The one I looked at had on the spreadsheet for 2015-2018 40-60 motorcyclists.
26 interviewed, not exactly representative.

Where fewer than 60 people were sampled in any group, or where estimates are based on fewer than 100 trip legs, sampling errors may be large and results should be treated with caution.

https://www.transport.govt.nz/mot-resources/household-travel-survey/new-results/

Berries

14th January 2020, 16:45

ACC levy increasing based on age seems appropriate.
Still unfair. I don't see why an individual should be penalised simply because they are in a high risk age group, unless that age also reflects inexperience, say under 25's. Personally I would double the ACC levy for those who have claimed and were at fault. Perhaps after a certain claim free period it could come down again.

Jeeper

14th January 2020, 17:42

ACC's basic premise is that it's a no blame cover. Penalising people who have claimed would need a legislative change.

FJRider

14th January 2020, 18:53

Still unfair. I don't see why an individual should be penalised simply because they are in a high risk age group, unless that age also reflects inexperience, say under 25's. Personally I would double the ACC levy for those who have claimed and were at fault. Perhaps after a certain claim free period it could come down again.

They've already increased the ACC levy. Just because we are more likely to be injured, should we have an accident while riding our motorcycles ... :yes:

What is the difference between that and defining which age group is "More likely" to be involved in an accident and injured ... ?? ;)