TV bike ads

[SpankMe]

How come we never see any? Can't get away from the cage ads on TV, but bugger all bike ads.

So post your links to any TV bike ads.

SV1000 ad (http://www.youtube.com/watch?v=XHKCnQ9ROAo)

[SpankMe]

Should also check out the bud light "two birds fighting" movie in the related column. :niceone:

[onearmedbandit]

I've noticed this before, no main stream motorcycle advertising on TV. Not like in Asia or Europe.

[SuperDave]

Imagine what could happen if motorcycles and scooters were aggresively marketed here in NZ like those petrol thirsty Holdens... or any cars for that matter.

Aucklands traffic woes just might see an improvement.

Though what do we care? I never sit in traffic anyways.

[Mr. Peanut]

http://www.youtube.com/watch?v=nPn70C1FXTg

:D

[sAsLEX]

I've noticed this before, no main stream motorcycle advertising on TV. Not like in Asia or Europe.

Hear it on the rock though, think its only for suzuki and their summer deals, oh and the new ebikeinsurance add adding the win a 750 thing


oh for some reason I feel like a miller light....

[Hawk]

http://www.youtube.com/watch?v=nPn70C1FXTg

:D

:yes: :first: :first:

[Titanium]

http://www.tv1.de/bmwtv/cms/_vm300/52935/asx.asx?bgColor=blue&bst=127x1x215x1%20

[Titanium]

Banned ........
http://www.bmwk1200s.com/video/BMW-K.com_Respect.wmv

[Titanium]

http://www.worldsmostpowerfulnakedbike.com/


Select your speed .....

[marty]

ad for a turbo busa:

http://www.youtube.com/watch?v=UgVpfuEiT7E&mode=related&search=

[Titanium]

9.37 long .......

That why BMW so expensive ...??

http://www.bmwk1200s.com/video/schnitzer_NBR.wmv

[Smokin]

Banned ........
http://www.bmwk1200s.com/video/BMW-K.com_Respect.wmv

I'm pleased you told me that it was a K1200 ad otherwise I wouldn't have known what it was about, I thought I was watching a SKY1 porno.

[slowpoke]

It's quite an interesting market.

It's a market where a large proportion of the consumers are enthusiasts and will go actively looking for information. As a result there is a large print media industry that make a living out of assessing and basically promoting their products for them.

So what is the percentage of the population who ride/own bikes? One in ten adults? (I dunno) Of that ten percent maybe 20% would be interested in a given type of bike ie sportsbikers wouldn't be interested in cruisers and vice versa so straight away you are only advertising to 2% of the viewing public for a given product you are trying to flog. Of that 2% only 50% would ever buy a brand new bike. The numbers are pretty small, given the cost of a thirty second time slot.

Maybe the bikes on the road are advertising in themselves. If you've got a current favourite that is out of reach then nothing compares to seeing/hearing the thing in the flesh for the first time....except riding it of course.

[Coyote]

There was the Frugal Adventures of Scooter Boy. That got the Yamaha Jog's profile up. I even thought of getting one, since you can get it on only a few bucks a week

[Wasp27]

This put jam on my toast http://www.youtube.com/watch?v=U2olCKnTVPI&mode=related&search=

[Wasp27]

so does this http://www.youtube.com/watch?v=1LO87AwwSyk&mode=related&search=

[Mr. Peanut]

I guess that proves it, Harleys do last longer than 2 minutes :niceone:





I would kill for those roads...

[bugjuice]

Budget.
Bikes don't sell enough to warrant TVCs, cos there isn't enough people to buy them here, so they say. At work, we've been trying to get Honda to do TV along with the press and web stuff we've been doing, but (Honda being the biggest according to stats in NZ), they can't see much point. In fact, the budget they've set is a bit lame imo. But what can you do?

[R6_kid]

http://www.youtube.com/watch?v=sDenOHeTHfc

[R6_kid]

http://www.youtube.com/watch?v=CSeB7a1vbRc

[Damon]

This put jam on my toast http://www.youtube.com/watch?v=U2olCKnTVPI&mode=related&search=

"we belive in buttless chaps"

[Steam]

So what is the percentage of the population who ride/own bikes? One in ten adults? (I dunno)

4.14 million Kiwis divided by 11246 registered motorcycles (sept 06), (but this number includes mopeds and scooters,) comes to 368 people to each bike. Almost a quarter of one percent! Not many eh!
But of course there will be heaps and heaps of farm bikes too.

[TerminalAddict]

cheesy 919 ad :)
http://www.youtube.com/watch?v=fmyUpWF7i0c

[Lou Girardin]

I saw a cool Buell ad from Road and Sport in Havelock Nth on Sat.
Made me weep with longing.
Until I saw todays weather, that is.

[Pathos]

I believe I read some where that during the early 90's when motorbikes really started to pick up in the power department there were a lot of accidents in Europe and public opposition turned against bikes. Apparently motorcycles decided against any not promote bikes in a highly public manner to avoid further restrictions.

I get the feeling that putting ads on tv glorifying motorbikes that completely disregard the speed laws is not in our best interests. What else is a bike that can go 150 in first good for ? How else do you advertise a 600cc+ sportsbike ?

[Big Dog]

"we belive in buttless chaps"
We beleive you hear what you want to hear even if it's not there......

[dawnrazor]

How come we never see any? Can't get away from the cage ads on TV, but bugger all bike ads.

Ads are expensive to make, even the cheap warehouse style ads will cost up to 10K each!

Car commercials can have budgets of upwards of $500,000 GREENBACKS, especially for the big boys like BMW and Audi.

Car commercials are almost always shot on 35mm film which is about $500 a roll, on average a car commercial will shot 20 - 40 rolls. This gives you some idea of where the money can go.

In general bikes are cheap(in comparison to cars) - therefore profits are slim, so basically bikes don't generate enough money to warrant big commercials, and cheap commercials generally are crap.

It should not be a surprise that Harley Davidson make the most TV commercials, as they are one of the bike marques that make the biggest profits per unit.

In general each marque will have a brand commercial, a general commercial that reflects the marques brand and image, these are generally shown on commercial sports channels.

Another reason, is any self respecting biker will never buy a bike on the back of a TV commercial, no matter how good it is, and these guys know this.

Its one of the reasons why the bike press is so important to the industry, as our bike buying decisions are heavily influenced by print publications.

Lastly this is not solely a NZ thing, in general bike commercials worldwide are an uncommon sight on primetime TV.

[Waylander]

I recon we are the advertisement. How many of us started riding because a parrent did or because we saw a biker ride past the family car when we were kids?
Or even saw a GP racer pull a wheelie out of a corner during a race and thought, "I want to do that!"
Or perhaps a movie like Easy Rider.

Who needs tv spot with that kind of advertising.

[Big Dog]

I recon we are the advertisement. How many of us started riding because a parrent did or because we saw a biker ride past the family car when we were kids?
Or even saw a GP racer pull a wheelie out of a corner during a race and thought, "I want to do that!"
Or perhaps a movie like Easy Rider.

Who needs tv spot with that kind of advertising.

That is why it up to each of us to be a good ambassador for our chosen passion.

At least a 1/3 of the non bikers I talk to hate us or fear us because of one bad experience they had.