Bob
4th August 2004, 00:13
Reevu - the company behind the world's first rear view cycle helmet - is set for a sales boost after its motorbike headgear won approval for the racetrack.
Sales are expected to leap from £4m in 2004 to around £10m next year on the back of the recently launched motorbike helmet, following the granting of international ASU Gold accreditation, making it usable on competition race tracks.
Billy Morgan, the entrepreneur who spent more than £1m developing the system of mirrors inside the helmet, said: "The response to the product has been phenomenal, however waiting to get the production just right and applying for the appropriate accreditation has been frustrating. However we have distributors in place in four countries with many more to follow."
Reevu - which began trading two years ago - won the Best New Product Prize two years running in the Journal's North-East Business Awards. The road-legal version of the motorbike helmet sells for £300, while the carbon competition version will be around £1,000.
Sales are expected to leap from £4m in 2004 to around £10m next year on the back of the recently launched motorbike helmet, following the granting of international ASU Gold accreditation, making it usable on competition race tracks.
Billy Morgan, the entrepreneur who spent more than £1m developing the system of mirrors inside the helmet, said: "The response to the product has been phenomenal, however waiting to get the production just right and applying for the appropriate accreditation has been frustrating. However we have distributors in place in four countries with many more to follow."
Reevu - which began trading two years ago - won the Best New Product Prize two years running in the Journal's North-East Business Awards. The road-legal version of the motorbike helmet sells for £300, while the carbon competition version will be around £1,000.