Mag wheels advertising?

[DEATH_INC.]

Just looking at some stuff for work, and kinda want some real-world feedback really.....
We sell mag wheels, the question being where would you look if you wanted to buy some? I know everyone's first answer is generally trade-me, but what would be the next option?
Any help would be appreciated.....

[Cajun]

mostly go to tire place and get pamlets of what they can get

[MSTRS]

Yellow Pages....heard it on the radio....a mate told me......saw a flash-as sign written vehicle

[jetboy]

My flatmate works for a wheel company who import and then distribute to retail outlets so I just ask him....

[Squeak the Rat]

Trademe or our local pub. With the numbers being stolen neighbourhood they gotta be ending up somewhere.....

Mag & Turbo Warehouse springs to mind thanks to their annoying adverts.

[Paul in NZ]

Thats a tough question.

Do you want to get people to come to your business to look at mag wheels or - do you need to improve brand awareness or do you actually have a few people coming in but your sales are down?

Budget comes into it as well.

Cheers

[Swoop]

get pamlets
Is this a small Pam?

[avgas]

I have mates that sell mags and tyres now - so i know where i'd go

[DEATH_INC.]

Thats a tough question.

Do you want to get people to come to your business to look at mag wheels or - do you need to improve brand awareness or do you actually have a few people coming in but your sales are down?

Budget comes into it as well.

Cheers
Really your first option, we've been here 21 years, but there's stil a large no of people out there that have never heard of us, yet we can generally blow the big companies out of the water.....
Just wanna try to generate more people through the door really....

[jetboy]

Just looking at some stuff for work, and kinda want some real-world feedback really.....
We sell mag wheels, the question being where would you look if you wanted to buy some? I know everyone's first answer is generally trade-me, but what would be the next option?
Any help would be appreciated.....
Can I ask who you work for?

[yod]

www.magandtyredirect.com - good site

[Paul in NZ]

Really your first option, we've been here 21 years, but there's stil a large no of people out there that have never heard of us, yet we can generally blow the big companies out of the water.....
Just wanna try to generate more people through the door really....

OK - next question - who is your target market? ie - Everyone locally, Aussie V8 / V6 drivers, Japa Hi Po boy racers, dealers, or importers etc.

Assuming your budget is limited - targeted marketing maybe your best option and direct marketing is definately worth considering.

[Kflasher]

Just looking at some stuff for work, and kinda want some real-world feedback really.....
We sell mag wheels, the question being where would you look if you wanted to buy some? I know everyone's first answer is generally trade-me, but what would be the next option?
Any help would be appreciated.....

Oh I thought you were selling your car to someone who had rims to match, on a motorcycle site…hehe.

No really I used tyre outfit get deal with whole package (tyre’s and rims etc)

[Sniper]

Magazines are a big point. Problem is there are so many people advertising, its easy to get overlooked.

Pamphlets are good

[Devil]

I'd probably do the same as Cajun, go to the tire shop. I work for Bridgestone, and know that there are a few brands on display at each bridgestone/firestone outlet. Hook up with the company and you might be able to find you way into their stores...

[DEATH_INC.]

www.magandtyredirect.com - good site
Yes....this is one of our suplliers...

[DEATH_INC.]

OK - next question - who is your target market? ie - Everyone locally, Aussie V8 / V6 drivers, Japa Hi Po boy racers, dealers, or importers etc.

Assuming your budget is limited - targeted marketing maybe your best option and direct marketing is definately worth considering.
Pretty much everyone :innocent:
The budget isn't too limited, we're not that small.....

[yod]

Yes....this is one of our suplliers...

ah ok, im kinda blowing my own horn - i've done a lot of the work on the website hehe

[BarBender]

Andy - My experience is that it depends on your base knowledge of mags, tyres etc...

My first port of call wouldnt be Trade Me. I would ask someone whose knowledgable in the topic and who could make a recommendation. If that wasnt possible I'd look on the internet. If I didnt have computer it would probably be visiting places and getting pamphelts and talking to people.

When I was looking for a set for the wagon - Trade Me was a pain in the ass. That was because at the time I didnt understand offset and stud pattern. (Strangely enough my GenY 12 year old son did?!) Additionally it was hard to visualise what would look good and what wouldn't.

Point being advertising to an unknowledgeable market is one thing but providing information for them to make confident and informed decisions and thereby the interested in seeing you is something that should be part of the package.

[Disco Dan]

I have some for sale..... make me an offer. They are brand new. Includes tires and chrome nuts and lock nuts.

[Paul in NZ]

Pretty much everyone :innocent:
The budget isn't too limited, we're not that small.....

In general...

Try a focused approach. Identify a taget and try to approach directly. ie a mail out or feature add in a specialist publication.

Try to feature a distinct product every month. 10% all chromies this month - limit 3 per customer or something and above all MEASURE the success of each campaign

I can hook you up with a very clever lady that can do all this for you?

Cheers

[White trash]

Funnily enough, I heard an ad for Manukau Tyre and Auto on The Rock, so I'd probably go there. Despite Nigel and his stupid name.......

I think Mag and Turbo have a great marketing scheme, especially in the supporting of the High Octane vids and regular bits and pieces on Performance Car TV.

If I knew no better, I'd probably go there.

[Gremlin]

I think Mag and Turbo have a great marketing scheme, especially in the supporting of the High Octane vids and regular bits and pieces on Performance Car TV.
this leads back to targeted marketing... know who you are trying to market too, and be where they are.

I think, besides targeted marketing, word of mouth/partnerships are your friend. ie, if you don't do tyres, but someone nearby does, you partner up, or garages etc.

New customers cost you more to obtain, than keeping your existing customers. Keep the existing ones happy, and they should spread the word.

[R6_kid]

im with Whitey and Pieboy (gremlin) on this one.

I heard the Manukau Tyre and Auto add on the rock... if i didnt have to travel

i actually ended up buying a set of Trademe on the cheap.