What do you like in an advert?

[Big Dave]

Take it as given that advertising is necessary to fund motorcycle entertainment. So the answer can't be 'none'.

What do you like in an advert? What has appealed?

[nodrog]

Take it as given that advertising is necessary to fund motorcycle entertainment. So the answer can't be 'none'.

What do you like in an advert? What has appealed?

a combination of comedy and tits, so funny looking tits would be spot on!

[Big Dave]

a combination of comedy and tits, so funny looking tits would be spot on!

Guffffffaww!

[zeocen]

No bullshit cliche catch phrase, just a badass pic of a badass bike with a badass font saying that the bike is badass.

[ManDownUnder]

A nice double entendre that leaves you wondering what is really meant. The obvious or the "other" meaning which is clearly not permissable on TV before 8:30.

Run flat tyres - you keep a clean conscience even when they go down on you.

Fun, fast video, not scatter brained (machinegun) but a more complete story board. Either that or a progressive story telling series (like the Old Crumpy and Scotty ads)

[McJim]

Are we talking about the ads that appear on tracks, helmets, leathers and bikes?

Or are we talking about the ads that appear in KiwiRider for Kawasaki, Spidi, Arai etc.

I have answers for you Dave, just need to know the context so I don't go 'wibble' (irrelevant).

[Scouse]

Tits and bums

[Big Dave]

Are we talking about the ads that appear on tracks, helmets, leathers and bikes?

Or are we talking about the ads that appear in KiwiRider for Kawasaki, Spidi, Arai etc.

I have answers for you Dave, just need to know the context so I don't go 'wibble' (irrelevant).


Of you I'd ask - what ads do you consider the most memorable.

wibble away.............wibble away
in the jungle the mighty..........

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[Big Dave]

Tits and bums


How come you don't ride a Norton then.

[McJim]

I like to see imaginative advertising.

For example in the eighties a Tour de France team was sponsered by carrera, then a manufacturer of Jeans in Italy. The team shorts, although lycra, were printed to look like a pair of denim dungarees. Albeit skintight dungarees.

I like adverts to be eye candy but I also like the adverts to give me some credit for intelligence. Much shininess and good photography accompanied by clever or witty copy will cause me to consider their product.

Thoughtful use of the medium too. Looking for different ways to use a Magazine page for example. Perhaps something printed on the reverse so the image changes when you shine a light through the page. This has been done in Press of course. Painting an ad on a bike so it looks like an additional bit of bike for example - say an image of a pair of Oakleys tucked into the fairing etc.

[jim.cox]

What do you like in an advert?

Wit, humour and intelligence compulsary

Text and still image only - dont waste band width with video

preferably blockable

[terbang]

The truth!

[jim.cox]

The truth!

We're talking advertising here - you aren't allowed that

[imdying]

At least some idea of the pricing of the goodies we're being tempted with, and failing that, a link to a website that can provide those answers.

[Big Dave]

We're talking advertising here - you aren't allowed that


"If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

I abhor advertising that is blatant, dull, or dishonest. Agencies which transgress this principle are not widely respected.

Never run an advertisement you would not want your own family to see.

Never write an advertisement which you wouldn’t want your own family to read.

You wouldn't tell lies to your own wife. Don't tell them to mine."

David Ogilvy. (and Cohen)

[HenryDorsetCase]

Take it as given that advertising is necessary to fund motorcycle entertainment. So the answer can't be 'none'.

What do you like in an advert? What has appealed?

sex sells. sometimes I remember the ads, but not what they are for. best on TV at present is the Burger king ones. Stupid rugby ball gets in the way of boobies though.....

[skidMark]

seriously...women in next to nothing posing next to bikes etc....but not skanky hoes!

actual hot girls like omg is it so hard to use hot girls instead of ugly ones

sex sells...

[Paul in NZ]

I don't like ads featuring spotlessly clean, impossibly sculpured people with perfect hair that have probably never ridden a motorcycle in their lives.

Ads that speak to me feature....

Real people using the product in real conditions. Some way to purchase their product and some reason to act. ie special price this month... etc

[Big Dave]

I don't like ads featuring spotlessly clean, impossibly sculpured people with perfect hair that have probably never ridden a motorcycle in their lives.

Ads that speak to me feature....

Real people using the product in real conditions. Some way to purchase their product and some reason to act. ie special price this month... etc

OK - I'll stop doing my own modelling then. ;-P

I was thinking 'generally' too - not just bike specific.

[terbang]

I don't like ads featuring spotlessly clean, impossibly sculpured people with perfect hair that have probably never ridden a motorcycle in their lives.


There was a KBer featuring in the KR magazine at one stage (tyres of some sort). Well he didn't have a hair out of place.. Umm well he didn't have hair. I once saw him riding a bike though, he needed a stepladder.

[kiwifruit]

the price.

[rwh]

sex sells. sometimes I remember the ads, but not what they are for. best on TV at present is the Burger king ones. Stupid rugby ball gets in the way of boobies though.....

I get a bit sick of those. Sometimes I'm in a respectable environment with respectable people, and I want to be able to pay attention to the ad without my companions thinking it's just for the porn.

Likewise KB actually - having OAB's avatar on the front page dramatically reduces my wish to open KB at work.

Richard

[Big Dave]

Likewise KB actually - having OAB's avatar on the front page dramatically reduces my wish to open KB at work.

Richard

Bookmark the messages page and have it open at that.

[inlinefour]

Take it as given that advertising is necessary to fund motorcycle entertainment. So the answer can't be 'none'.

What do you like in an advert? What has appealed?

Free stuff, the price is right.:rockon:

[BarBender]

Price isnt a factor for me - I'd gladly more (or less) if the service and product were spot on.

Im not a fan of ads that are creative for the sake of being creative...while they can be memorable I 'm always left thinking...now what the hell was that all about.

However in saying that - creative ads that invite curiosity by being relevant and appeal to intellengence, demonstrate goods/service benefit and that prove that 'I'm right' will always get my interest...regardless how creative they are and whether or not I need whats being sold.

The 'truth" (as mentioned by Terbang) is also a big "turn on."
An example of this for me are the TSB ads. "Banking made easy..."
The creativity isnt over the top but the relevance of those ads is so on the button that as an ex-banker working for the opposition - I was cringing every time I saw it...Largely because I knew they were right...and because of that - I wanted to go and bank there.

[jrandom]

Likewise KB actually - having OAB's avatar on the front page dramatically reduces my wish to open KB at work.

Careful, dude, you might offend the model (http://www.kiwibiker.co.nz/forums/member.php?u=7722).

:lol:

:shutup:

Remember, KB is always more incestuous than you think...

[avgas]

burnouts................

[Big Dave]

Im not a fan of ads that are creative for the sake of being creative...

'Designers seldom make good advertising men. They get so caught up in the beauty of the picture - they forget that goods must be sold.' - more ogilvy

[Draco]

I get a bit sick of those. Sometimes I'm in a respectable environment with respectable people, and I want to be able to pay attention to the ad without my companions thinking it's just for the porn.

Likewise KB actually - having OAB's avatar on the front page dramatically reduces my wish to open KB at work.

Richard

I second that!!!!


I don't like ads featuring spotlessly clean, impossibly sculpured people with perfect hair that have probably never ridden a motorcycle in their lives.

Ads that speak to me feature....

Real people using the product in real conditions.

I second that too!!!!

In still advertising I like ads that are visually crisp. A ton of visual clutter just makes me flick right past the page. Keep it simple I reckon.

[Clivoris]

The music can have a big impact for me, or at least make the ad memorable. I vote for the truth too. Finally, I am attracted to ads (and people) that make me think twice, or have multiple layers of meaning or interest to them.

[Usarka]

Sex and drugs and rock and roll
Is all my brain and body need
Sex and drugs and rock and roll
Are very good indeed

[Albino]

My earlier post "Where do you do poohs" was (understandably) removed.

It was in reference to an advert on 95bfm, the radio station run out of the auckland uni. They write all their own adverts, regardless if you are coca-cola and have spent thousands on a "jingle" that you use with every other station in the country. I actively avoid paying attention to advertising, but I chose to listen to bfm adverts because I enjoy them.

My point - I like original, funny, fresh, something with some intelligence (the ad above is more intelligent than it looks), and something that isn't cliche.

The flip side is that you can't make it too "clever" (ie. obscure) - if people don't get it they will think it's rubbish or not know what it is for, like how my post was deleted.

[fergie]

anyone remember the honda bike adds from years ago?
the jingle went something like...."if you don't know what it's like to ride a honda some place
with the wind in your hair
and the sun in your face"
cant remember the rest but as a kid it sure made me want to get a bike, and i did!
yamaha had an add on tv too but cant remember that one.

[Big Dave]

the price.

Hmmm - house shopping in this country is a PITA because of that.

[Paul in NZ]

OK - I'll stop doing my own modelling then. ;-P

I was thinking 'generally' too - not just bike specific.

OK - in general, the hyper glossy ads are as much about pandering to the advertisers (product and ad agency) ego as they are about selling the product. Effective marketing means I should expect a return on every dollar i spend so the ad MUST result in increased sales. To do that there must be a direct value to the consumer and a way to purchase the item...

yeah - and stop doing your own modelling - not everyone wants portrait ads ya bloody giraffe...

[clint640]

I am Engineer. I want to see Schematics, Specifications, Technical Features, Exploded Diagrams, Illustrative Photographs & the Price.

Hot Chicks are good too :D but only if they lose the bloody stillettos & look like they're capable of riding the damn thing.

And being able to actually buy the products in question is a big help. I think some of the stuff advertised in Kiwi Rider must only be available in about 5 shops nationwide, why bother with an ad? If a shop has to order something in I might as well just use Mr Internet.

Cheers
Clint

[Paul in NZ]

I am Engineer. I want to see Schematics, Specifications, Technical Features, Exploded Diagrams, Illustrative Photographs & the Price.

So you can go build one yourself out of tooth picks?


And being able to actually buy the products in question is a big help. I think some of the stuff advertised in Kiwi Rider must only be available in about 5 shops nationwide, why bother with an ad? If a shop has to order something in I might as well just use Mr Internet.


Damn straight Mr Clint - soooo many people forget this... Above all - make it easy to purchase...

[rwh]

I am Engineer. I want to see Schematics, Specifications, Technical Features, Exploded Diagrams, Illustrative Photographs & the Price.

Hot Chicks are good too :D

But a nice little table of 'Rider statistics' would be even better, right? :)

Richard

[Metalor]

What do you like in an advert? What has appealed?

Hmmmmm.... Let's see.... Oh yes, I have one. Naked Children. Yes, lots of naked little children running around merrily whilst the old man next door looks on longingly.

Good old family fun!

[Metalor]

Oh yea, and then a picture of a motorbike at the end of it.

[more_fasterer]

Illegal hi-jinx on bikes - wheelies, stoppies, burnouts, not wearing helmets...

Doesn't matter what is being sold. Failing that, hot chicks.

[clint640]

So you can go build one yourself out of tooth picks?


Well, aluminium or steel usually :D It's amazing what you can construct with a few scraps of alloy, the Wiltshire-Evacut multi axis machining centre & a rainy afternoon in the shed!


But a nice little table of 'Rider statistics' would be even better, right? :)

Richard

Nah, I'm a visual person, I'll take a graph over a table any day :D

I reckon the distributors of bike accessories should put more emphasis on in-store displays of their product, a lot of shops just have a few messy shelves of stuff, even simply a poster of 'knicknack X' above the shelf would be a start. If they are spending hard cash having 'featured products' in a magazine, how about also making sure those same featured products are nicely displayed next to the counter in the shops & changing the display monthly?

Cheers
Clint

[Rosie]

Hot Chicks are good too :D but only if they lose the bloody stillettos & look like they're capable of riding the damn thing.

They wouldn't be sitting on the bike if they didn't ride it, would they? :confused:

[Korea]

A clever idea goes a long way to making an ad more memorable and really stick in your mind.

Did anyone see the new Michelin Dual-compound ad?
It's like a green and yellow 3M sponge in the shape of a tyre.
Apparently long lasting in the middle but grippy in the wet on the sides.
Anyway, it was a clever ad.

Other than that, good quality photography, and hot bikes / people will get noticed.

Sorry to the rest of you guys with the "*Grunt* He/She has to look like they know how to ride the thing".
Bollocks! You really want to see hairy swamp trogs in advertising???

Unless they were really disagreeable to the eye - now that would get attention. :shit:

[clint640]

Sorry to the rest of you guys with the "*Grunt* He/She has to look like they know how to ride the thing".
Bollocks! You really want to see hairy swamp trogs in advertising???


Maybe things are different down there in Wellington but around here I know of a few Hot Chicks that do know how to ride the thing :love:

The hairy swamp trog thing doesn't work at all, we can tell it's Big Dave even when he has his helmet on :bleh:

Cheers
Clint