View Full Version : Attn BD sub-editorial committee
Big Dave
8th January 2008, 13:49
In mah current piece i wish to convey:
"You know what a lot of bike brochures are like - generic as a horoscope and appear to have been written by the agency copywriter who got the gig because of his English Lit. and uncle who owned a Norton."
MS Word tells me the 'and' after the Lit . should be capitalsed.
(I note firefox does not)
What says the house style/convention for capital after an abbreviation?
Crisis management
8th January 2008, 13:54
You're relying on an american programme to check your spelling?????
I would write it as you have, no capitalisation after abbreviation.
vifferman
8th January 2008, 13:57
I reckon it would read better if you left out the whole "English Lit." part. To whit (to whoooo....):
"You know what a lot of bike brochures are like - as generic as a horoscope and appearing to have been written by the agency copywriter who got the gig because his uncle once owned a Norton."
xwhatsit
8th January 2008, 14:00
Why would you use a capital there? It's not a full stop to mark the end of a sentence, it's a full stop to signal an abbreviation. Which is what you said, so I suppose you understand that.
In short, no. Keep finger off the shift key.
By the way, it's written `and uncle wot owned a Norton.'
jafar
8th January 2008, 14:06
It should only be capitalised because there is a full stop after Lit , that is what the spell checker has picked up.
007XX
8th January 2008, 14:10
No capital
jafar
8th January 2008, 14:13
Right now we have written your next article for you , when do we get to take one of those bikes for a "test ride " ??? :whistle:
warewolf
8th January 2008, 14:13
If you hit "explain" you will see that MS Word says "capitalize the first word of a sentence." We know it is not a new sentence, so this rule does not apply.
The real question is, are you using open punctuation, where the periods marking contractions are dropped? I would say yes, so it is not the a in and that needs fixing, but rather the period after the Lit should be omitted.
vifferman
8th January 2008, 14:26
It's going to take forever for the Big of Daveness to write his copy if he has to rely on the Kiwi Biker Executive Sub-editorial Committee.
Thank all that is unholy that nobody reads the krep I write, so it doesn't matter what I say.... :whistle:
xwhatsit
8th January 2008, 14:27
open punctuation
Ferkin' pansy hippie shits... mutter mutter... ruining language... modernisation feckers bastages....
Sorry. I just, like, commas, and stuff...
And paragraph indentations. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Big Dave
8th January 2008, 14:28
I reckon it would read better if you left out the whole "English Lit." part. To whit (to whoooo....):
"You know what a lot of bike brochures are like - as generic as a horoscope and appearing to have been written by the agency copywriter who got the gig because his uncle once owned a Norton."
Re-read it and had exactly the same thought. word for word.
Big Dave
8th January 2008, 14:31
You're relying on an american programme to check your spelling?????
.
Worse than that - the KB sub-committee.
Big Dave
8th January 2008, 14:32
No capital
I'm not talking about my business.
Big Dave
8th January 2008, 14:34
Hop online and download the BMW HP2 Megamoto brochure and you’ll see this quote.
‘The HP2 Megamoto is an uncompromising street bike. It’s equally at home drawing admiring glances in the urban jungle as it is tearing up country roads or drifting through corners on a racetrack. In keeping with the HP (BMW High Performance) philosophy, this is a machine that is stripped down to the bare essentials. Outstanding components and workmanship combine to make this a truly unique motorcycle – and its lightweight construction and powerful boxer engine ensure it delivers a unique adrenalin rush.’
You know what a lot of brochures are like - generic as a horoscope and appear to have been written by the agency copywriter who got the gig because his uncle once owned a Norton. However, after the full KR treatment I’ll happily endorse the BMW quote.
I think the grammar could be a slightly better, conversely my Bavarian ain’t that flash, apart from that. Bingo! (No, I don't mean the carburettors.)
007XX
8th January 2008, 14:36
I'm not talking about my business.
What a shame! There was I, awaiting with bated breath for the juicy details...:yawn:
:nya:
Big Dave
8th January 2008, 14:40
If you hit "explain" you will see that MS Word says "capitalize the first word of a sentence." We know it is not a new sentence, so this rule does not apply.
The real question is, are you using open punctuation, where the periods marking contractions are dropped? I would say yes, so it is not the a in and that needs fixing, but rather the period after the Lit should be omitted.
The only thing I want to do with that ^%@#)&*! paperclip is bend it into a hook and launch it skyward with the biggest rubber band I could find.
jafar
8th January 2008, 14:54
Hop online and download the BMW HP2 Megamoto brochure and you’ll see this quote.
‘The HP2 Megamoto is an uncompromising street bike. It’s equally at home drawing admiring glances in the urban jungle as it is tearing up country roads or drifting through corners on a racetrack. In keeping with the HP (BMW High Performance) philosophy, this is a machine that is stripped down to the bare essentials. Outstanding components and workmanship combine to make this a truly unique motorcycle – and its lightweight construction and powerful boxer engine ensure it delivers a unique adrenalin rush.’
I’ll happily endorse the BMW quote.
I think the grammar could be a slightly better, conversely my Bavarian ain’t that flash, apart from that. Bingo! (No, I don't mean the carburettors.)
They have managed to fill a whole paragraph by telling you absolutely nothing. What a waste of trees :laugh:
Big Dave
8th January 2008, 15:00
They have managed to fill a whole paragraph by telling you absolutely nothing. What a waste of trees :laugh:
That's where the real skill comes in - padding that out to 1,200 words. :devil2:
warewolf
8th January 2008, 15:03
The only thing I want to do with that ^%@#)&*! paperclip is bend it into a hook and launch it skyward with the biggest rubber band I could find.I thought you woulda changed to that cutsie puppydog thing? :bleh:
Turn the fecker off altogether.
jafar
8th January 2008, 15:03
That's where the real skill comes in - padding that out to 1,200 words. :devil2:
Well I guess they can't put in there that it is an overpriced half arsed attempt by a german manufacturer to get into a market that they can't hope to succeed in. :laugh:
warewolf
8th January 2008, 15:07
Well I guess they can't put in there that it is an overpriced half arsed attempt by a german manufacturer to get into a market that they can't hope to succeed in. :laugh:That would just be copying Ducati's Hype.
Crisis management
8th January 2008, 15:12
That would just be copying Ducati's Hype.
Hey, I'll remember this........the capital coast isn't that far away!
Big Dave
8th January 2008, 15:17
Hey, I'll remember this........the capital coast isn't that far away!
Ahh - Reminds me I have to do some badges.
I think I might do a mock one with some sort of fore....nah.......I have to do some badges....
jafar
8th January 2008, 15:18
That would just be copying Ducati's Hype.
Probably the same copy writer too :lol:
Big Dave
8th January 2008, 15:21
Well I guess they can't put in there that it is an overpriced half arsed attempt by a german manufacturer to get into a market that they can't hope to succeed in. :laugh:
I suspect the $28.5 k start means it won't have 'deep market penetration.'
But the bike is quite superb, nada on the half arses.
jafar
8th January 2008, 15:32
I suspect the $28.5 k start means it won't have 'deep market penetration.'
But the bike is quite superb, nada on the half arses.
$28.5 is way too much for that model IMHO.
I'm sure the build quality on the beemer is up to their usual excellent standard, it is the target market I was referring too.
vifferman
8th January 2008, 15:33
What a shame! There was I, awaiting with bated breath for the juicy details.
Well done, V! You learned and remembered! :niceone:
007XX
8th January 2008, 15:36
Well done, V! You learned and remembered! :niceone:
*bows humbly*
I do try...:D and can also be very trying, but that's another story!
Big Dave
8th January 2008, 15:36
You know what a lot of brochures are like, generic as a horoscope and appear to have been written by the agency copywriter who got the gig because his uncle once owned a Norton.
Hop online and download the BMW HP2 Megamoto brochure and you’ll see this quote.
‘The HP2 Megamoto is an uncompromising street bike. It’s equally at home drawing admiring glances in the urban jungle as it is tearing up country roads or drifting through corners on a racetrack. In keeping with the HP (BMW High Performance) philosophy, this is a machine that is stripped down to the bare essentials. Outstanding components and workmanship combine to make this a truly unique motorcycle – and its lightweight construction and powerful boxer engine ensure it delivers a unique adrenalin rush.’
Yes it’s advertising copy, but after giving the latest HP2 the KR treatment, I’ll endorse it.
The grammar could be better and slightly more to the point, conversely my Bavarian isn’t that flash - apart from that: Bingo! (No, not like the carburettors.)
warewolf
8th January 2008, 15:42
I have to do some badges....
Badges? We don't need no steekin' badges!
Hitcher
8th January 2008, 16:57
Dave, Dave, Dave, Dave, Dave.
Capitalisation of the first letter in a word is the general preserve of the first word in a sentence and of proper nouns. I note that you have used the arcane convention of putting a full-stop after an abbreviation, leading to your confusion about the role of the word "and", which should not in this case be capitalised. Nor should there be a full-stop after "Lit". I would add the word "degree" in its stead, to make life a bit easier for your more gentle readers.
I agree with the sentiment of the sentence in question.
Big Dave
8th January 2008, 17:13
Keep up will ya - we're up to take 3 and it's (the lit.) history anyway.
Hitcher
8th January 2008, 18:22
Keep up will ya
Golly. Sometimes life moves on quickly.
Edbear
8th January 2008, 18:34
... Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Yeah I had one of those. The wheel fell off...
Big Dave
8th January 2008, 18:39
Golly. Sometimes life moves on quickly.
I spent a week in Wellington one afternoon.
jafar
9th January 2008, 18:52
I spent a week in Wellington one afternoon.
only one week ??
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