Triumph 'rewrites history'

[Big Dave]

Triumph 'rewrites history' at Global Dealer Conference

British motorcycle manufacturer Triumph announced record sales and an expanded range of products to almost 1200 delegates at its second Global Dealer Conference, held last weekend in Birmingham, England.
The world-famous brand, solely owned by British businessman John Bloor, confirmed that it was on track to top 50,000 sales in 2008, exceeding the previous record of 46,700 - set during Triumph's 'golden era' in the 1960s.
Triumph, based in Hinckley, Leicestershire, is the world's fastest growing motorcycle brand, delivering an average annual increase in sales of 17 percent per annum over the past four years.
Triumph's success has been credited to its wide and innovative range of motorcycles powered by the company's signature parallel twin and three-cylinder engines.
"We often hear talk of the 'golden age of British motorcycling' referring to the 1950s and 1960s, but we are proud to be rewriting history and creating a new golden age right now," said Tue Mantoni, CEO of Triumph Motorcycles Limited. "Triumph is currently operating in 38 countries and our success is a tribute to our philosophy of making unique motorcycles with distinctive Triumph characteristics. This conference has provided an opportunity to celebrate this success with our dealers, while outlining our plans for the future. As part of our growth plans we are committed to expanding our range significantly over the next few years."
The highlight of the conference was the unveiling of the new Triumph Thunderbird cruiser, which is set to go on sale next summer as part of Triumph's 2010 model range. The all-new Thunderbird is powered by a 1600cc parallel-twin engine and marks Triumph's entry into the largest sector of the cruiser market. The Thunderbird joins Triumph's existing cruisers, the popular 865cc America and Speedmaster, and the groundbreaking 2300cc Rocket III range, the world's largest capacity motorcycles.
Triumph also announced its exciting 2009 range of motorcycles, accessories and clothing. These included an updated version of the award-winning Daytona 675 sportsbike; the new, high-specification Street Triple R; two new Bonneville models featuring 1970s styling; and a 50th anniversary limited-edition of the iconic Bonneville model. The Bonneville name was first introduced 50 years ago and the 2009 Bonneville T100 50th Anniversary model features a higher specification than the standard T100 and a colour scheme based on that of the original 1959 model.
Triumph's clothing division also announced a range of new products, including 'Triumph engineered by Alpinestars' sports riding gear and a new T-shirt depicting famous Triumph rider Steve McQueen. The shirt is the second collaboration between Triumph and McQueen's estate, and follows on from last summer's hugely successful design.

[sinfull]

2010 we have to wait till for the 1600 don't we ? Prolly have to order it now to get it then i spose lol

[zadok]

There is no arguing with the figures, they are obviously are on a winner and must be congratulated, but I think it is a pity that they didn't retain the Tiger as a dual purpose bike. The whole range are now road bikes.

[munterk6]

Quote[Triumph's clothing division also announced a range of new products, including 'Triumph engineered by Alpinestars' sports riding gear and a new T-shirt depicting famous Triumph rider Steve McQueen. The shirt is the second collaboration between Triumph and McQueen's estate, and follows on from last summer's hugely successful design.]
______

Ooooohh! a........SHIRT:Punk:
Wowwwww, thats sooooooooo cool man:2guns:

BRANDING, BRANDING, bloody BRANDING!!!!!!!
Maybe HD shoulda bought out Triumph as well as MV.
Ok, so Triumph got their shit together after being helped out, but it now looks like they are going down the Harley highway with there "Branding".
I do like there imitation jap sports bike range tho. Not winning any races yet BTW.

[awayatc]

Big part of this deserved succes is because we have been given another option......an option to support your own.

I am not japanese, I am European .....
and therefor so are my vehicles.........

Aprilia,Saab,MGF, Landrover

May hopefully add a Triumph one day.......

:scooter:

[Bren]

There is no arguing with the figures, they are obviously are on a winner and must be congratulated, but I think it is a pity that they didn't retain the Tiger as a dual purpose bike. The whole range are now road bikes.

I think you are forgetting the scrambler....

[sels1]

Lets have a few verses of " Rule Brittannia" eh BD?
They are cernainly turning out some great bikes

[pritch]

There is no arguing with the figures,

I dunno, "lies, damned lies, and statistics" and all that...

A few months back I read something to the effect that the big mover in sales in recent years was KTM but I can't find that item now so Triumph can claim their moment in the sun.

[Mikkel]

I predict that the Street Triple R is going to kick some serious arse!


Ooooohh! a........SHIRT:Punk:
Wowwwww, thats sooooooooo cool man:2guns:

BRANDING, BRANDING, bloody BRANDING!!!!!!!
Maybe HD shoulda bought out Triumph as well as MV.
Ok, so Triumph got their shit together after being helped out, but it now looks like they are going down the Harley highway with there "Branding".
I do like there imitation jap sports bike range tho. Not winning any races yet BTW.

Welcome to the 21st century mate. Can you think of a single brand that doesn't do branding?
Besides, I think faired sportsbikes are not an exclusively Japanese idea btw.

Now the beautiful thing about Triumph is the fact that it is owned by ONE person - buying out the company is only possible if John Bloor say "Ah, fuck it!" as things are going currently that is not very likely.


I am not japanese, I am European .....
and therefor so are my vehicles.........

:rolleyes:

I thought you lived on a Pacific Island truth be told. How European is that?

[henry]

Not winning any races yet BTW.

Apart from this one...

http://www.youtube.com/watch?v=vq68IbRgkMo

Triumph have a 25 point lead in the British Supersport Championship

[zadok]

I think you are forgetting the scrambler....

Ah, true, but it's not what I had in mind.

[avgas]

The whole range are now road bikes.
Scrambler with good tyres aint

[avgas]

I am not japanese, I am European .....
and therefor so are my vehicles.........
And the exchange rate you pay for parts and service

[zadok]

Scrambler with good tyres aint

I'm not knocking the Scrambler, but it is nothing like the old Tiger/Vee-strom/Transalp etc.

[awayatc]

And the exchange rate you pay for parts and service

I fix a fair few cars on my trips off....European Parts are no dearer then japanese. Both need importing.
Saab parts for example are cheaper then average japanese for sure....Everthing available within 24 hours max..
Oh and it does not breakdown....(220000 kms so far)
Tell you what, working on a Saab IF it needs work is refreshingly easy and Logical compared to japanese.

I know I live on a South Pacific Island Mikkel, Therefor I buy Kiwi whenever I can......
But I am definitely not of Japanese Origin........
I support my own, and I am of European descend....

loyal to the bitter end ( just like my dogs....)
:scooter:

[Swoop]

Excellent to hear that sales are up. With petrol prices how they are, it would be most disconcerting to hear of a failing bike manufacturer.

[Winston001]

So what am I missing here....?

I like the style of the new "old" Triumphs and understand mature men buying them as a blast from the past. They are also unique and immediately recognisable.

The multis however could be mistaken for a Japanese bike at a glance and IMHO aren't sufficiently different to stand out. HD on the other hand do stand out.

The classic Triumphs - and I really lust after a Thruxton - are underpowered. Read the reviews, always enthusiastic, positive, but.......somewhere they will quietly mention the new Triumphs are barely more powerful than the 1970s versions.

Compare that with the Italian motorcycles which I guess are the obvious (non-Japanese) competition and....well, I just don't get it?? :yawn:

[avgas]

I'm not knocking the Scrambler, but it is nothing like the old Tiger/Vee-strom/Transalp etc.
But there are still BMWs for that - and they actually have a low center of grav too

[huck farley]

I have owned six new Hinckley's since 2002. I have a Tiger now and have kept it longer than any other Triumph I have owned. So that's telling me I have a choice Triumph. The prices will be driven up this year as our dollar is third world currency. I changed Fiji dollars back to kiwi dollars after a recent trip. I got $1.10c NZ for my Fijian dollars. If your looking to buy a new bike now is the time. To by your English assembled TRIUMPH.

[AllanB]

Good for them - they have some nice bikes now. Lover the Speed/Street triples and as I have said may times on here a bonnie if they had more power .......

I'm waiting for the Bonneville R spec - you know the one with the 17 inch sports wheels and supercharger. :Punk:

[Devil]

I do like there imitation jap sports bike range tho. Not winning any races yet BTW.

????
Not sure how you get imitation out of the 675... (which is the only bike in the 'range' you speak of). It's quite distinctly Triumph, a stunning bike. As has already been pointed out to you, doing very well on the racing scene.

I've been told there wont be a big Daytona anymore because the typical buyer of a large capacity sports bike tends not to be brand loyal and just wants the latest and greatest. So Triumph aren't bothering. (This from a Triumph dealer, who's just come back from the conference).

[RantyDave]

I've been told there wont be a big Daytona anymore because the typical buyer of a large capacity sports bike tends not to be brand loyal and just wants the latest and greatest.
Seems a shame, did they ever do a 1050 Daytona? I would've thought there would be room in the lineup for such a thing, particularly given the relationship between the D675 and Street 675. Hmmm.

Dave

[Devil]

Seems a shame, did they ever do a 1050 Daytona? I would've thought there would be room in the lineup for such a thing, particularly given the relationship between the D675 and Street 675. Hmmm.

Dave

nerp. The last one was the 955i which stopped in '06. Last ones sold in '07. Nice bike. Would be cool to have a 1050 version.

[Guitana]

I've been told there wont be a big Daytona anymore because the typical buyer of a large capacity sports bike tends not to be brand loyal and just wants the latest and greatest. So Triumph aren't bothering. (This from a Triumph dealer, who's just come back from the conference).[/QUOTE]

Yeah the 955i is a great bike I've owned alot of Jappas over the years but when I brought my Daytona I was after something different, and that's exactly what I got it sounds like no other bike on the road. Handles like a dream and plenty of power to boot! As for cost of parts eBay is the place to shop if you're not in a terrible hurry, the Yanks have massive stores filled with Triumph parts god bless America!! To buy a seat cowl in NZ $596.00 I was quoted I picked one up in the us for $71.00 us and a new gel seat for $118.00 us.

[Big Dave]

Triumph were down the path of building a Super Daytona. 200+mph bike.

They dropped it and produced the Rocket III as a cruiser instead.

I don't know how the corporate speak for it went, but it was basically so they didn't have a lot of dead motorcyclists on their conscience.

[Guitana]

Triumph were down the path of building a Super Daytona. 200+mph bike.

They dropped it and produced the Rocket III as a cruiser instead.

I don't know how the corporate speak for it went, but it was basically so they didn't have a lot of dead motorcyclists on their conscience.

KTM don't seem to share that philosiphy thier new RC8's have been wiping out thier riders according to one of the local dealers I was talking to out of 6 they sold 5 have been dropped 2 of those written off.
Come on Triumph give us what we want a very British 200 mph!

[Mr Triple]

Cheers for that Big Dave a very good read;)