Triumph forecast “profits to double”

[Bob]

Triumph forecasts that profits will double this year on the strength of unofficial celebrity endorsements from the likes of Prince William and Tom Cruise.

Commercial Director Tue Mantoni said profit before interest and tax would jump from £1.5m to more than £3m, on turnover up 44pc to £180m, in the year to June 30. He added that reports that Triumph was in the red in 2004 were inaccurate because the figures did not include retail sales.

Mantoni also felt that a number of famous customers were creating a "halo effect". Prince William had been spotted riding a Daytona 650 and Michael Schumacher was another Triumph owner. Mr Mantoni said: "It definitely helps sales. Michael Schumacher has chosen to ride a Speed Triple. It's fantastic."

[Pwalo]

Triumph forecasts that profits will double this year on the strength of unofficial celebrity endorsements from the likes of Prince William and Tom Cruise.

Commercial Director Tue Mantoni said profit before interest and tax would jump from £1.5m to more than £3m, on turnover up 44pc to £180m, in the year to June 30. He added that reports that Triumph was in the red in 2004 were inaccurate because the figures did not include retail sales.

Mantoni also felt that a number of famous customers were creating a "halo effect". Prince William had been spotted riding a Daytona 650 and Michael Schumacher was another Triumph owner. Mr Mantoni said: "It definitely helps sales. Michael Schumacher has chosen to ride a Speed Triple. It's fantastic."

Well bugger me, Prince William on a Daytona 650. Unofficial endorsements!! Halo effect!! They must be the best then. Mr Mantoni must have gone to the Enron school of business.

What a meaningless announcement.

But I would like to have a ride on the new 680cc (?) triple.

[jrandom]

I didn't know Schumi rode bikes.

On another note, Triumph are so full of it their eyes are brown. They wrote off huge amounts last year to artificially decrease their 'profits', so that they can write off less this year and 'double' their 'profits'.

Announcements like this just get made so that when they twiddle the books as planned, they can point to some warm fuzzy feel-good reason why 'profits' are 'up'.

£3m EBITDA on a £180m turnover is crap. It's all meaningless crap.

I hate accountants.

[Edit: Oooh, it's probably not even EBITDA. Notice "profit before interest and tax"? That means they've used depreciation and amortisation to eat away at the figure. Twats.]

[Bob]

Well bugger me, Prince William on a Daytona 650. Unofficial endorsements!! Halo effect!! They must be the best then. Mr Mantoni must have gone to the Enron school of business.

What a meaningless announcement.

But I would like to have a ride on the new 680cc (?) triple.

If you're talking about the new Speed Triple, that is 1,050cc! I've not ridden it, but I did get to sit on one last week. Physically, it is tiny - but really well designed and comfortable. I reckon the handling will be fantastic - real turn on a sixpence stuff.

As for William - given his police rider minder slagged off his riding, I really don't think myself he is much of an advert...

[Pwalo]

[QUOTE=Bob]If you're talking about the new Speed Triple, that is 1,050cc! I've not ridden it, but I did get to sit on one last week. Physically, it is tiny - but really well designed and comfortable. I reckon the handling will be fantastic - real turn on a sixpence stuff.

No apparently Triumph are testing a new 680 Triple. Looks like a Dayton 650. I think that the WSS regs allow triples to be 680 rather than 600cc. I think that there was abit about it in either MCN or 'Bike' magazine.

That would be an interesting alternative to the Japanese 600s, or the Duc 749.