Mystic13
19th February 2009, 06:14
Finding coverage on local motorcycle events and results etc is near on impossible on local media websites, in the papers or news.
It seems to me there is ongoing coverage of the car side of things.
I often wondered was that because the car racers had a good marketing machine, sent in numerous press releases and were better organised or was it more that the media had a bias.
Well apparently according to a motorsport journo at the NZ Herald, the reason is.....
motorcycle press releases are like hens teeth.
http://blogs.nzherald.co.nz/blog/rolling-start/2009/2/18/ya-bike-bigmouth/?c_id=9&objectid=10557427
I did notice the media stories on the Classic meet a few weeks back. But then that whole event seemed to be better organised and marketed.
I don't know who's fault it is and I don't really care. But it seems to me if racers want more media coverage they need to start organising press releases instead of leaving if for someone... somewhere... to get to it.
Motorcycling NZ can certainly do with a marketing plan and person. There must be a fair few riders who turn up at events who have the magic touch with the written word and can fire off press releases (with photo's please).
We get more media releases on overseas riders than we do on the local stuff.
Now I've assumed the Herald journo is stating fact and if so, and he's motorcycle friendly. I would have thought his email addy would be vital.
Actually, continual press releases on all things bike would be useful. A group of volunteers maybe? Find out what the media want and in what form and give it to them on a plate?
Any volunteers?
It seems to me there is ongoing coverage of the car side of things.
I often wondered was that because the car racers had a good marketing machine, sent in numerous press releases and were better organised or was it more that the media had a bias.
Well apparently according to a motorsport journo at the NZ Herald, the reason is.....
motorcycle press releases are like hens teeth.
http://blogs.nzherald.co.nz/blog/rolling-start/2009/2/18/ya-bike-bigmouth/?c_id=9&objectid=10557427
I did notice the media stories on the Classic meet a few weeks back. But then that whole event seemed to be better organised and marketed.
I don't know who's fault it is and I don't really care. But it seems to me if racers want more media coverage they need to start organising press releases instead of leaving if for someone... somewhere... to get to it.
Motorcycling NZ can certainly do with a marketing plan and person. There must be a fair few riders who turn up at events who have the magic touch with the written word and can fire off press releases (with photo's please).
We get more media releases on overseas riders than we do on the local stuff.
Now I've assumed the Herald journo is stating fact and if so, and he's motorcycle friendly. I would have thought his email addy would be vital.
Actually, continual press releases on all things bike would be useful. A group of volunteers maybe? Find out what the media want and in what form and give it to them on a plate?
Any volunteers?