Triumph reports sales increase but cautious for future

**Bob** · 5th June 2009, 00:24

Triumph has reported a 19% rise in sales in the last year. Sales grew 41,125 to 48,929 motorbikes, fuelled by overseas growth and the introduction of new models, generating pre-tax profits of £14.5m.

However, the company’s forecast is cautious. Chief Executive Tue Mantoni said “We are cautious in terms of the general market outlook for the 2009 financial year due to the continued global economic crisis and the impact on consumer confidence and spending. The global motorcycle market has declined, in particular in the last three to six months and we expect this pattern to continue during the rest of this year.”

“We are however, cautiously optimistic when it comes to Triumph’s performance. New models are extremely important to driving growth and we are very pleased with the reception of the recently launched Thunderbird. Our global retail network and the enthusiast press have all been impressed with the distinctive styling and excellent performance of this important new model.”

**xwhatsit** · 5th June 2009, 03:46

Originally Posted by Bob

Chief Executive Tue Mantoni

Ahhhh.... a fine British name if I ever heard one.

**u4ea** · 5th June 2009, 04:04

Well Triumph have put out some scrumptuos

performance machines in the last couple of years. Im not even a pom and the machines still are appealing

**YellowDog** · 5th June 2009, 06:18

Great story in today's depressing times.

I was talking to the guys at Holeshot and asked them why they didn't open on Sundays like everyone else. The guy said that they don't need to as business is up and the new bike sales are higher than ever. He also said that they like to ride bikes themselves and Sunday's the day for that! He showed me the photos of the Daytona 1050 (which may well not happen). The existing 675 motor can take another 4000rpm without a problem. He also said that the T-Bird interest was huge.

The secret of success has to be the continuous development of new models with a broad range of appeal. Having an English name with a herritage can't hurt however I suspect that if Triumph started out from scratch today by dumping old motors in badged bikes, no one would buy them. Good to see a small player doing well and competing with the big boys.

**AllanB** · 5th June 2009, 07:15

Originally Posted by YellowDog

I was talking to the guys at Holeshot and asked them why they didn't open on Sundays like everyone else.

WTF? you have bike shops open past noon on a Saturday and open on a Sunday?

Is that because the traffic is so bad that a test ride could end up taking 24 hours?

**Grahameeboy** · 5th June 2009, 07:19

Originally Posted by AllanB

WTF? you have bike shops open past noon on a Saturday and open on a Sunday?

Is that because the traffic is so bad that a test ride could end up taking 24 hours?

Where is the traffic so bad........

**Grahameeboy** · 5th June 2009, 07:33

Originally Posted by YellowDog

Great story in today's depressing times.

I was talking to the guys at Holeshot and asked them why they didn't open on Sundays like everyone else. The guy said that they don't need to as business is up and the new bike sales are higher than ever. He also said that they like to ride bikes themselves and Sunday's the day for that! He showed me the photos of the Daytona 1050 (which may well not happen). The existing 675 motor can take another 4000rpm without a problem. He also said that the T-Bird interest was huge.

The secret of success has to be the continuous development of new models with a broad range of appeal. Having an English name with a herritage can't hurt however I suspect that if Triumph started out from scratch today by dumping old motors in badged bikes, no one would buy them. Good to see a small player doing well and competing with the big boys.

Yeah...GSXR's are not really new models in the real sense...now the new R1 is so will be interesting to see how sales are....I mean if you have say and 07 GSXR is there that much of an incentive to buy an 09 model....Triumph have mixed things up to keep interest

**Rayray401** · 5th June 2009, 17:35

hmm..i dont think its because of triumph themselves..i think its more cos of jap bikes prices not coming down..so with similiar amount of money ppl would rather buy british than japs? i dunno?