FFS. The Earth revolves around the sun. Charities cost money to operate, small ones cost proportionately more to run than do bigger ones that benefit from economies of scale. This should come as no surprise to anybody.
Charities are subject to the same laws as other business when it comes to employing staff, the compliance costs of which are burdensome.
As long as charities are transparent about their operating costs and governance structures, what's the problem? I have less concern about charities like Kids Can than I do about dishonest rorts like Greenpeace.
"Standing on your mother's corpse you told me that you'd wait forever." [Bryan Adams: Summer of 69]
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