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Thread: NZ Motorcycle Survey 2009

  1. #16
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    As someone who was around at the time of the big boom in sales, and who actually participated, I'd like to make some comments.

    There were two major influences to the dramatic growth in sales neither of which receives a mention in the article as far as I can see.

    Prior to the late 60s most young motorcyclists were "enthusiasts", although there were also more mature riders motivated by the advantages of relatively inexpensive transport. The bikes were unreliable, dirty, smelly, burned holes in your clothes, and required a degree of physical strength to master the arcane starting procedure. The riders were also therefore, virtually exclusively male.

    What motorcycle advertising there was had previously been restricted to specialist publications. Following the massively influential adoption by the Japanese of the electric start, which meant anybody could start a motorcycle, Honda mounted a huge advertising campaign "You meet the nicest people on a Honda." Full page ads appeared in all sorts of publications that had never previously seen a motorcycle ad: Playboy, Time, Rolling Stone etc etc.

    That campaign brought motorcycling into the mainstream of American, and subsequently New Zealand life. All sorts of people who would (could?) never previously have contemplated riding a motorcycle took to two wheels.
    There is a grey blur, and a green blur. I try to stay on the grey one. - Joey Dunlop

  2. #17
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    13th April 2005 - 12:00
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    I wonder if we overlaid info such as the relaxation of imports , and the oil crisis Carless days ) on top of the sales it should show up

    Stephen
    "Look, Madame, where we live, look how we live ... look at the life we have...The Republic has forgotten us."

  3. #18
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    30th March 2007 - 16:55
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    Interesting to see 10% are female...one of the growing demographics within motorcycling

  4. #19
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    13th April 2005 - 12:00
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    car less days and oil crisis?????

    any others???

    Stephen
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    "Look, Madame, where we live, look how we live ... look at the life we have...The Republic has forgotten us."

  5. #20
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    21st August 2004 - 12:00
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    Bump. For reference data to use in ACC submissions.
    Time to ride

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