It has been of late. They were the only manufacturer pumping money into it. Yamaha, Honda, et al had ditched factory teams in favour of semi-pro privateers. KTM are a tiny company and the "board" is essentially three guys, one of whom retired earlier in the year. KTM were also pumping big money into 125GP and they got no thanks for that either. The Dakar is where they made their name and rightly or wrongly they kept supporting it when it went to another continent where there was no hope of ever reaching Dakar, and propped it up through falling numbers and recession.
Whoever thought the 450s would be cheaper is nuts. They're designed to run 200 hours tops, and won't be in good nick at the end of that. 60 hours is more like the interval they'll be looking at which means a compulsory engine change if you want to be competitive.
It smacks of the sort of politics designed to drag Honda back in with their cute little uni-cam CRF wheezers, and to get Yamaha back into the spotlight in Europe. Tenere's and Super Tenere's sold on the back of Dakar reputations 20-30 years ago.
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