I buy coffee and breakdast every other weekend, but love looking at bike gear a lot. And every now and then I buy.
I have the full set of gear, from a wide variety of places. Two piece leathers, a cordura jacket, gloves x2 ,boots, helmets x3. but myself,. like most have built this up over time. I do not drive a Porsche and can just walk into a shop and kit myself out from head to toe, no. Very few people here could. The question is WILL I IN THE FUTURE?
Your tone of an "exasperated salesman waiting for people with real money to come in" is not appreciated by me nor probably your customers. Do you know of ANYBODY (short of pro riders) that buys gear "every other weekend"? Because lets face it, once you have the assortment of kit required for your chosen ride, (maybe twenty pieces of gear- maybe forty- whatever?) it does tend to last a while (unless you crash a lot).
But you are not JUST trying to get people like this through your doors, you are trying to get as many fans of the shop through your doors as possible, and keep them fans. So that WHEN they want to buy gear, they go to you. And when they are looking and comparing, it is not a neccessary EVIL (as you seem to think of it) because you can sell them coffee and toasted sandwiches until they are ready. You should think of the time in between when customers are looking as the chance to forge relationships with them -not 'screen' them.
Most of us are quite brand loyal, and I love my Hondas, but I'll be fucked if I will buy a Honda from a tosser of dealer that frankly treats me with disrespect because I dont have $30k to throw at him right NOW, while I am checking out my options. I would rather ride to Hamilton and buy one there. Loyalty goes a long way, disrespect even further.
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