alot of good comments here, I found it helps alot to build a relationship with the prospective sponsor unless they are in the motorcycle industry or bike nuts it is very hard to convince them of the benefits. plot out the year of racing or term for support briefly and make sure you highlight the exposure opportunities for them along the way like newspaper articles, tv, large crowds and competitors with wallets open etc etc.
Wouldn't be racing if it wasn't for:MotoMart, Pirelli, EBC Brakes, Ripecoffee.co.nz, Slotmedia.co.nz, Totalbodyshop.co.nz and Wurth
Don't forget to print it on pink scented paper.
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haha "pink scnted paper" might work if you a targeting a particular type of sponsor!!!!!!! dont think ive seen any bikes adorned with the "pink flamingo club" logo.
who knows there may be a huge un-tapped marketout there. might even see "grid boys" alongside the "grid girls" ......................................... guys im joking ok.
Its already being done!!!!! http://www.facebook.com/photo.php?pi...id=93676549725
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BEST reply so far!
After 23 years of chasing sponsorship, it comes down to one thing really
WHO DO YOU KNOW?
There is NO real "ROI" ( Rerturn on investment) for NZ companies to sponsor motor cycle racers, Next to No TV, and unless you WIN RACES, NO photo in magazine's, So what is, where is the ROI the advantage to a company giving there money away????
I suggest BUILDING your self a spread sheet of people that you know and the people that they know, ( Link there professions etc) linking them together like this, will hope fully give you some people to start talking about what you could do for them, so they can help you to achieve it.
I fear the day technology will surpass our human interaction. The world will have a generation of idiots! ALBERT EINSTEIN
Way to think positive Shaun!? lol....I actually completely disagree with this...there is plenty of return on investment if a) you as a rider are willing to put in the extra effort rather than just race...and b) you can think outside of the square when it comes to what ROI actually is. I have only been racing for just over a year, and apart from club-mans I have never "won" a race. I possibly have the biggest portfolio of sponsorship than any other privateer racer in NZ (from what I've seen)...why do you think that is? This is not a brag session, rather trying to make a point. Sponsorship is available if you believe in yourself and you can communicate this to potential sponsors. You are what you think you are...if you think you don't deserve sponsorship, then you don't.
You are right about needing to be able to offer a benefit though...you can't ask for free money... there is no such thing. First try and figure out what the company needs, then go about presenting a solution to this need. You need to be prepared before you present your proposal. If you can do this successfully, that's ROI right there.
I get a bit pissed at the old school thinking that seems to be so deeply ingrained in our sport. For things to change for the better we need to be doing things differently. As they say, if you get up each day and do the same things expecting a different result...you are mad. Think outside of what the accepted 'normal' is and maybe it may end up being better in the long run.
Biggles08 What do you do for a living?
I fear the day technology will surpass our human interaction. The world will have a generation of idiots! ALBERT EINSTEIN
As a past (and present) sponsor - this is bang on the money (no pun intended). If you are prepared to do the work and find out what options for ROI are and present those, it shows that you have done your groundwork and may well be a worthy investment.
It is no different to applying for a job in that aspect - you wouldn't walk into an organisation for an interview without first doing your homework about the organisation (and the role), and deciding what 'value add' you can provide would you? It is one of the first questions I ask any prospective employee - and it's weighting is high.
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Wouldn't be racing if it wasn't for:MotoMart, Pirelli, EBC Brakes, Ripecoffee.co.nz, Slotmedia.co.nz, Totalbodyshop.co.nz and Wurth
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