World's "dumb blonde"

NewstalkZB | 09:25am Thu 14 Oct 2010

Australia is viewed as the "dumb blonde" of the world according to a branding expert.
Simon Anhalt says that's because Australia is a country that's "attractive, but shallow and unintelligent".

He's advised more than 40 Governments around the world about national reputation and identity.

Mr Anhalt says Australia's past tourism campaigns have led to a view of it as a country that's decorative but not very useful.

However he says it's ranked best in the world for natural beauty and as a place to visit, if money isn't a problem.