No more loud TV commercials?

[slofox]

I think compression is the problem in the first place.
My understanding is that there is a guideline on how 'loud' an ad can be. Natural sound which has peaks and lows resulting in a mean noise level below the (allowable)peak. By compressing the highs down onto the lows they can raise the mean much closer to the allowable level.
It isn't louder per se but because there is no respite it blasts you.

The older I get the more cynical I become of all marketting/advertising. I realise that the research done makes it difficult to not be affected by or to respond to it. However, when ads annoy me I consciously avoid the product.

The worst are the ads promoting the 'News'
Every big story! Getting the issues! Truth now!

Fuck off

Trying to improve ratings so we can sell advertising so you can be pressured to buy hideously misrepresented product.

There, thats more like the truth and I didn't need to shout.

A man after my own heart. 100% agreed.

Anybody who shouts at me doesn't get my money.

[Clockwork]

The mute button is never far from reach in our house. What I've noticed is that he biggest culprit for annoyingly loud ads are Harvey Norman.

If I had a TV advertising budget I'd refuse to buy time following any Harvey Norman ad on the basis that by then most viewers would have already hit the mute button.

[Drunken Monkey]

that really fucks me off. i wish they would compress the audio signal more!

Ads are compressed, the volume of an ad is boosted, but has a very narrow dynamic range. At any fixed volume setting, the movie you're watching will have both quieter and louder components than the ads that break it up. I think you actually mean audio normalization.

[jim.cox]

There is a simple solution - just boycott those you don't like

I absolutely refuse to step in the door of Rebel Sport, Bond & Bond and Noel Leeming beacuse of their 'shouting' ads

One day, eventually, the message might get through.

Not turning on the TV helps too...

[avgas]

at last someone who finally made some sense...there is so much one can do in an ad break...if you know what I mean

Can you do the dishes in 5 minutes?

[oldrider]

The mute button is never far from reach in our house. What I've noticed is that he biggest culprit for annoyingly loud ads are Harvey Norman.

If I had a TV advertising budget I'd refuse to buy time following any Harvey Norman ad on the basis that by then most viewers would have already hit the mute button.

You are right, I saw Harvey Norman add on TV and turned off the mute, loud as!

[Stylo]

You are right, I saw Harvey Norman add on TV and turned off the mute, loud as!

Must be over 10 years since we've visited a HN store, solely because of the ad's, we're not deaf and neither are we stupid.

Evidently their demographic target is the opposite. Must be more stupid people out there than I thought ...

And hearing impaired.

[Virago]

There's quite a few adverts which cross the line, but at the moment by far the worst is Dick Smith - they resort to full on SHOUTING. From my point of view it's counter-productive and offensive.

[Swoop]

There's quite a few adverts which cross the line, but at the moment by far the worst is Dick Smith - they resort to full on SHOUTING. From my point of view it's counter-productive and offensive.

It is rather perplexing why Dick Smith is using The Mad Butcher in their commercials.
I keep expecting to see a "meat pack with every TV sold", but it never gets to that point. Quite odd.

[Delerium]

There's quite a few adverts which cross the line, but at the moment by far the worst is Dick Smith - they resort to full on SHOUTING. From my point of view it's counter-productive and offensive.

Dick smith generally sells overpriced crap anyway. Havent been in one in years

[Stylo]

Neither will I, shout at me and I simply won't buy at your store anymore. Ever. ( Harvey Norman, Dick Smith, Mad Butcher etc take note)

I wonder why these retailers spend so much money on advertising without realising how much it pisses people off, potential clients et al.

Commercial radio is the same, some of the talkback radio is good but, as soon as the inane adverts come on it's mute button, switch off or, change to another station.

Thanks for pissing me off and reminding me who I should avoid to buy from is how I look at it.

They must be gunning for the stupid people, TV3 at 7pm now is a prime example

[nerrrd]

It is rather perplexing why Dick Smith is using The Mad Butcher in their commercials.
I keep expecting to see a "meat pack with every TV sold", but it never gets to that point. Quite odd.

I don't think he has any financial interest in the company anymore, aside from as a 'brand' for their advertising - so he's more or less a free agent and can work for whoever he likes; I agree with you as far as the association with Dick Smith is concerned though, doesn't work for me either.

[TheDemonLord]

The funny thing about adverts that irritate you, is that when you need to buy something which the company stocks - you think of that company (despite being annoyed by their advert).

[Delerium]

Neither will I, shout at me and I simply won't buy at your store anymore. Ever. ( Harvey Norman, Dick Smith, Mad Butcher etc take note)

I wonder why these retailers spend so much money on advertising without realising how much it pisses people off, potential clients et al.

Commercial radio is the same, some of the talkback radio is good but, as soon as the inane adverts come on it's mute button, switch off or, change to another station.

Thanks for pissing me off and reminding me who I should avoid to buy from is how I look at it.

They must be gunning for the stupid people, TV3 at 7pm now is a prime example

Im actually starting to wonder if channel 3 is TRYING to fail. Some real dick decisions.