From Shell to Z

[oneofsix]

With the price of petrol they should have called it Beagle Boys Inc...

Understand the sentiment but its the oil companys, Shell, BP, Exxon, that are increasing their profits not the retailers like Z. Well I guess we will see now the retailer is separate from the oil company.

[Paul in NZ]

Understand the sentiment but its the oil companys, Shell, BP, Exxon, that are increasing their profits not the retailers like Z. Well I guess we will see now the retailer is separate from the oil company.

I know that, I'd just feel more comfortable giving my money to someone in a Beagle Boys 'crooks' outfit...

[mashman]

I know that, I'd just feel more comfortable giving my money to someone in a Beagle Boys 'crooks' outfit...

You've been doing that for years... they just take it via excise duty, ACC taxes, GST etc... Now they'll have a friendlier face

[Paul in NZ]

You've been doing that for years... they just take it via excise duty, ACC taxes, GST etc... Now they'll have a friendlier face

Yeah but thats soooo impersonal - I think Z missed a huge point of difference in their marketing effort...

[mashman]

Yeah but thats soooo impersonal - I think Z missed a huge point of difference in their marketing effort...

... it's business, not personal . And what would that be?

[Devil]

Dont like the look of the brand at all. Should have kept Shell.

[MadDuck]

.....the pies, coffee and cupcakes will be nice!

Yipee! This is of course why I go to a "petrol" station.

Its bad enough at BP waiting for someone to finish getting their damn coffee before I can fuel up

[Usarka]

Shell have just announced their launch of the worlds first solar powered car.

[unstuck]

Yipee! This is of course why I go to a "petrol" station.

Its bad enough at BP waiting for someone to finish getting their damn coffee before I can fuel up

[Fatt Max]

Looking forward to better pies

[Flip]

The retailers make very little profit on fuel, they make their money from drinks, pies and ciggies etc

Don't you believe this for a second. Yea there is no money in retail, ha ha ha, what a load of BS.

[Big Dave]

It's an oil company/service station. They could call it 'Big Dave is a legend' and it still wouldn't make any difference.

If I need fuel I'll stop. If I don't - I'll happily drive past.

Nice if you won the signage and printing tenders.

[Hitcher]

Interested to hear people's views on the brand look and story.

Insanity wrought by people who have absolutely no understanding of the value of brands.

Shell is an iconic global brand. Most people alive on the planet would recognise it in a heartbeat. Everybody in New Zealand would. People understand that Shell means fuel products.

Z? What the fuck is that? How do you pronounce it?

It's going to take years and squillions of dollars to establish the brand value that currently resides in the Shell brand. Paying a license fee to Shell surely would be a better strategy than discarding the superbly well known and replacing it with a lemon, I mean the completely unknown.

Greenstone aren't alone in their naivety about brands. The BNZ is equally ignorant and obtuse.

[Winston001]

Insanity wrought by people who have absolutely no understanding of the value of brands.

Shell is an iconic global brand. Most people alive on the planet would recognise it in a heartbeat. Everybody in New Zealand would. People understand that Shell means fuel products.

Z? What the fuck is that? How do you pronounce it?

It's going to take years and squillions of dollars to establish the brand value that currently resides in the Shell brand. Paying a license fee to Shell surely would be a better strategy than discarding the superbly well known and replacing it with a lemon, I mean the completely unknown.

Greenstone aren't alone in their naivety about brands. The BNZ is equally ignorant and obtuse.

10 characters totally agree

[spookytooth]

yup load of shit about nothing still just a gas station X theres a letter now wheres my 10 million