From Shell to Z

[Bytor]

http://www.nzherald.co.nz/business/n...ectid=10724857

http://z.co.nz/

Petrol prices wont change but the pies, coffee and cupcakes will be nice!

Have been part of this project but not at the heart of it (supplier). Interested to hear people's views on the brand look and story.

[unstuck]

Maybe they could of stayed shell and dropped the fuel prices.Must have cost millions.

[yod]

Maybe they could of stayed shell and dropped the fuel prices.Must of cost millions.

have, have

[Bytor]

Maybe they could of stayed shell and dropped the fuel prices.Must of cost millions.

Approx $35m to replace all old Shell stations, however they pay $7m a year to Shell just to use their logo, so it makes long-term sense to ditch them.

[Swoop]

I note that every store will have the interior replaced.
That will put money into the economy, for shopfitters.

Good to see that the call centre is returning to NZ.

[Bytor]

Maybe they could of stayed shell and dropped the fuel prices.Must of cost millions.

The retailers make very little profit on fuel, they make their money from drinks, pies and ciggies etc

[Bytor]

I note that every store will have the interior replaced.
That will put money into the economy, for shopfitters.

Good to see that the call centre is returning to NZ.

and the pies are from NZ rather than Oz

[MisterD]

I'm not so sure about the branding myself...as soon as I saw it, my immediate thought was:

"Zed's dead baby, Zed's dead."

[Swoop]

and the pies are from NZ rather than Oz

Good.
Australia does not know how to make pies.

[avgas]

Meh.

Depends on lots of things. But I imagine everything we have will just be rebranded. However if the 7m paid for was not just the name (e.g. fuel cards via association) - could be a fatal mistake.

Don't forget we have had this all before with Challenge, Gull.......and a few others I can't recall anymore.
Sometimes a rebrand to make things seem local doesn't work......we still fall back to our old ways and keep buying from the big boys.

So I hope the rebrand is financial sense - not a marketing one.

[yod]

If profits are going to our super fund then I will, where possible, be purchasing from them.

[Scuba_Steve]

I'm not so sure about the branding myself...as soon as I saw it, my immediate thought was:

"Zed's dead baby, Zed's dead."

I'm with you I think they wouldda been better just using the name of the owner "Greenstone" or something better & the logo looks kinda shit too I can see they've styled it similar to infinity I guess trying to imply they're fuel goes longer or something but I still think it looks kinda shit. But as someone's said elsewhere its fuel, we all need it, they could name it 'dogshit fuel crap' & we'd still buy it just because we have little choice not to

[superman]

Feels more appropriate to fill up at a heroic ZORRO station rather than a hardened sea creature.

[Paul in NZ]

With the price of petrol they should have called it Beagle Boys Inc...

[Gremlin]

I use a lot of Shell.

Better food would be nice (but don't use it all the time). The fuel itself has been good and no ethanol blend, so hope that doesn't change, and they take Flybuys.

As was mentioned in the article, some of them are the last to offer actual service on the forecourt, which while I don't need, I appreciate others do, so it's nice to support that.

Now on top of all that, the money spent goes back locally... Very tidy and neat...