The beauty of this idea though is that in one fell swoop you're marketing to/in 2 countries, one of which is much much bigger than NZ. Surely that has got to open possibilities? I mean how many threads are there about overseas bikers wanting to ship bikes to or hire bikes in NZ? Or the same with Kiwi's wanting to ride in Oz? Or wanting to know what to see in either place? Gotta be some opportunities with companies involved there? Bike hire, shipping, destinations, gear, secure lockups, accomodation etc etc there are lots of businesses that could benefit from exposure in specific motorcycling environment.
Speaking as a proud Kiwi who lived in Oz for 17 years I followed any Kiwi sporting endeavour over there, so anything remotely Kiwi related would appeal to the large number of Kiwi's over there....and with recent events the exodux to Oz is only growing in number. And the Kiwi's over there still love a bit of Kiwiana, we'd drive 45min's just to get a hit of Krispies, L and P, pineapple lumps, Griffins or Hansell products, paua fritter etc etc every now and then, and the "Kiwishop" and "Kiwi Fish and Chip Shop" we went to did a roaring trade. There's a nationalism and pride that should be easy to exploit, it's just itching for somewhere to spend it's newly earned Ozzie dollars.
Our local bottle store started stocking Kiwi wine because my missus made a few enquiries about cheap NZ savvy's....and there are no alcoholic advertising restrictions in bike racing as there are here. Gotta be something worth exploring there with our local NZ producers wanting to tap into a potentially huge market? Beer and bikes, it's a match made in heaven!
There's also a skills shortage in Oz, they are struggling to get the staff required for their resource projects, and to fill positions left by people going off to work on those projects. There's gotta be an employment agency keen to exploit the poorly paid skilled labour market in NZ who are crying out for something other than their crap NZ wages? Put it out there, offer them some exposure.
So there are plenty of things to market on both sides of the ditch, whether it's re-location assistance, holidays, products, services, bike parts (Aussie bike wreckers are awesome!) etc etc. Think Australasia, not just NZ, Think Kiwi businesses who would like to tap into the Oz market, or Oz businesses who can offer something hard to get or expensive in NZ. Even companies like Ebay Oz would benefit from exposure in NZ, we're closer to the Eastern States than WA is yet not many folks use it here.
So even just thinking about it for 5 minutes there are heaps of avenues to explore.
I fear the day technology will surpass our human interaction. The world will have a generation of idiots! ALBERT EINSTEIN
There are currently 1 users browsing this thread. (0 members and 1 guests)
Bookmarks