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Thread: This might be your lucky break. 500 beer tasters wanted!

  1. #1
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    Smile This might be your lucky break. 500 beer tasters wanted!

    A New Zealand brewery has put out a request for tasters to determine the beer they should release next. The Boundary Road Brewery plans to sell a new Indian Pale Ale (IPA) but only after random members of the public give it the thumbs up.
    Before everyone salivates at the thought, the Hunua-based brewery will have some guidelines in place. Interested beer lovers will need to apply and then pass the brewery's Advanced IPA Aptitude Test (AIPAAT).
    The 500 most successful in the test will be sent a tasting pack of two specially crafted IPA variants (IPA and IPB) to pass judgement on their favourite.
    "Internationally IPA is a hugely popular style of craft beer and this is the perfect chance for our 500 tasters to select their favourite, on behalf of all beer lovers in the country," said Ben Shaw, Boundary Road Brewery marketing manager.
    "We think it's important to give the decision to the people who will actually be enjoying our new IPA." Applicants can apply at www.brb.co.nz and must demonstrate a sound knowledge of beer. Entries will close on Friday 23rd of March

    May the bridges I burn light the way.

    Follow Vinny's MX racing on www.mxvinny.com


  2. #2
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    9th May 2011 - 20:23
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    Thank You
    x2

  3. #3
    I had a 6 pack of their Grizzly Beer on Xmas day - started off being a bit puzzled....ended up wanting more.
    In and out of jobs, running free
    Waging war with society

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    They send me a $5 note in the mail a few weeks ago.

  5. #5
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    5th December 2009 - 12:32
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    Can I just point out that entries are now closed.












    More chance for me to win.

  6. #6
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    24th April 2005 - 11:16
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    Not sure they are closed as I received this


    Thank you for applying to become an I.P.A. Taster. It seems the idea of receiving free beer has been quite popular so it may take a short while for us to sift through all the applications. Don't worry though, our Brewmaster will pick through them all with his special brewer's toothcomb before he makes the final decision. Just take it easy and keep an eye on that inbox.

  7. #7
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    16th December 2006 - 01:50
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    I'm concussed and cant drink for ages

    I love stout and drink it and dark ales often, and have really wanted to try Indian Pale Ale for well over a year totally bummed out

  8. #8
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    Wink

    Quote Originally Posted by Berries View Post
    Can I just point out that entries are now closed.


    More chance for me to win.
    Almost true... After I had now completed the test I got a reply telling me that I was the last one they accepted...

    May the bridges I burn light the way.

    Follow Vinny's MX racing on www.mxvinny.com


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