With the EPL now being internet only in NZ, will MNZ change?

[scott411]

at the moment both MX and Road Racing pay pretty hefty fees to get on free to air TV, normally a few months at least after it happens, i know a MX meeting costs around 20k a day to put on TV (5 cameras) and I presume a road race meeting is about the same,

The MX nationals had a private individuals put out 5 minute youtube vids out in a couple of days, that were picked up by European, Australian and American websites, total cost to MNZ for this $0, but they made him jump though a few hoops to do it, and there was mention he might not be allowed to publish them, I know the MX riders liked the Internet vids better, and most did not watch the TV show as it was on a sunday afternoon when we are out riding, and it was 3 months late,

(i recorded it and watched the Pukekohe round of the nationals)it and thought the production was ok for a change, the commentator did not get nearly as many names wrong as he used to, but still only showed a fraction of the track due to the hilly nature of the track and requiring alot of camera's)

Is it time we put money into internet coverage, rather than paying the massive fees to TV? I think the discussion needs to be had about it,

I think the live footage we had this year for the road racing was great if you wanted to stay in touch, live timing is great to have as well, do we need to throw bucket loads of money into TV?

[scrivy]

As a competitor, I'd be happy to pay a bit more for entry fees for CTAS or similar to be there for live coverage. But as long as its copied to youtube.........

[scott411]

just a quick look though the MNZ accounts for last year shows $91000 for TV production,

[Mental Trousers]

just a quick look though the MNZ accounts for last year shows $91000 for TV production,

Fuck me. I don't recall seeing anything that looked to be worth anywhere near $91,000 on tv.

[quickbuck]

Fuck me. I don't recall seeing anything that looked to be worth anywhere near $91,000 on tv.

Heck no....
And I hope like F, that they are going to show race 2 + 3 of the 600's and Supers from HD we missed on TV3 Sunday!

Yup, I reckon CTAS could do with $91 per year, and sell Internet tickets....

I think MNZ are already putting a bit into CTAS, so that may well be included in the $91K?

[jasonu]

What is EPL?
Thanks

[Billy]

Heck no....


I think MNZ are already putting a bit into CTAS, so that may well be included in the $91K?

As roadrace commissioner I identified along with Ian Dawson,The added advantages of using the internet for promotion through Ctas and we partfunded Ctas to do so.As well as using Ians expertise with the facebook pages etc.

For this coming season we plan to improve this further with the introduction of website and series photgrapher that are linked into Ctas as well,The website will also include a forum for MNZ licence holders so we can discuss issues that are roadrace specific and a coming events/results page,The format is not yet finalised but I will make it available asap.

By investing "Some" money in Ctas it has enabled Grant to further improve his service and we have big plans for the coming season surrounding his system and the website,Just made more sense to me for us to be using the internet than paying 10s of thousands of dollars to produce the TV coverage we were getting,Also the internet is the way of the future and its worldwide,No brainer really

[scott411]

What is EPL?
Thanks

English Football Preimer League,

[neil_cb125t]

Absolutely - I download all racing now, WSB GP TT - Having live timing and video at the track that's broadcasted via the net is so easy to get onto as a consumer, why not meet the need

[slowpoke]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

It comes down to who you want to look after: the racing enthusiasts or the sponsors.

[lostinflyz]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

It comes down to who you want to look after: the racing enthusiasts or the sponsors.

Do all the sponsors all up in it to reach an audience by a very small generally delayed coverage contribute more than 91k of funding? highly bloody doubt it....... I would have thought more sponsors were on board to be present during the rounds in the motorcycling community?

how many more poeple does TV coverage actually reach over and above those who want to watch it on another platform. It might give us the warm and fuzzies but i doubt it actually reaches much of anyone on a TV level......

[Gremlin]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

Well, on the flip side, the more people that see the coverage, surely the more exposure the supporters get?

On the other hand, if you're assuming TV coverage reaches far more people, and internet based means that people have to go hunting for the footage (ie, the average joe blogs would never see it), then perhaps there is a case.

Still, if you're targeting motorcyclists, then they're more likely to go hunting for the footage...

[CHOPPA]

Hey Scotty, yeah mate your on to a great idea. What Tim did with his coverage of the nationals was amazing, it was interesting and a great watch.

I actually approached him to make a video for our team but he had just finished the MX nats and was all edited out

[scott411]

Hey Scotty, yeah mate your on to a great idea. What Tim did with his coverage of the nationals was amazing, it was interesting and a great watch.

I actually approached him to make a video for our team but he had just finished the MX nats and was all edited out

agreed, Tim's a talented guy and I reckon he could make a very cool video for you guys as well, but he does it as a part time gig, might be worth putting it out on your team facebook to see if their are any road race people with that sort of talent, the camera's and editing software are so much more available now, Look at how Jays video of the cliff hanger took off as well,

I think with a CTAS type live link, then a 5 min or so wrap up posted quickly (Monday night would be ideal), I think this could be done much cheaper, have a wider appeal and reach, and be a better spend of the money, they savings could be put into prizemoney, or cheaper entry fees,

Also BT credits the Mind the Gap Videos of getting him the exposure in the US that made the 22 Motorsports Ride possible,

[codgyoleracer]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

It comes down to who you want to look after: the racing enthusiasts or the sponsors.

Nail on head etc etc........
The internet feed thing changes entirly the relationship that sportspeople will have with sponsors, Traditional TV is a bull at a gate approach and it offers exposure to a suppliers product outside of the targeted audience. Conversley Internet feeding will be quite targeted - and whilst this might be good for companies seeking specific audience profiles or sport specific products, - It is pretty useless for corporate style outfits that want to do generic branding.

An example might be Suzuki New Zealand, justifying their $ input to the sport based on the rub-off advertising via national TV viewers seeing the brand as a whole (say for their cars etc)

Its a very interesting subject, - and is evolving at such a rate along with the many technolgies that can use streaming (smartphones etc). From the sportpersons side of things, my feeling is that it narrows the potential range of sponsors somewhat to only those closely involved with the sport of the target audience...........