With the EPL now being internet only in NZ, will MNZ change?

[Billy]

Also out of interest, Red Bull now confidently state that both Red Bull Racing F1 and Red Bull MotoGP Rookies Cup pay for themselves in terms of $ (or Euros) per minute/hr exposure.
Red Bull Racing F1 costs 300M Euros per year or something like that (??? not 100% sure but it is a large amount of sponduliks).
Rookies Cup costs about 100,000 E per rider per season or something like that.
Rookies Cup is not on mainstream TV anywhere that I am aware of.
Red Bull Racing F1 sells sponsorship rights and merchandise, nothing else.
Rookies Cup sells exposure of the Red Bull brand, nothing else.
So, this exposure only really comes through branding of riders, exposure at race events (admittedly they are MotoGP events) and on-line exposure through Rookies Cup TV (on line) and MotoGP.com.

The point being is that brand exposure can be monetised if it is done in a way that broadens the offering beyond traditional media and methods.

IMHO we don't need to sell coverage of NZSBK to TVNZ. We need to sell it to SpeedTV or other on-line motorsports outlets. The people that watch that are the market for all of the advertisers that want to get involved in motorsports. I think that people are grossly underestimating the loss of viewers of niche programming from TV to on-line media.
Also, they all have friends and families to whom they mention brands and names and the like, so brand awareness grows that way.
But, it is more than the on-the-track product. Paddock interviews showing branding on presentable bikes, riders apparel, paddock and pit displays, and sadly, pretty, branded up brolly dollies are very important too. Currently in NZ we only get big closeups of riders because there is very little else that is appealing to show in the shots. So any sponsors brands are poorly represented, in both ways.
Just have a look at how they do interviews with rugby guys after games, at MotoGP at WSBK. Always dressed in team apparel and often in front of a branded hoarding. This stuff costs money yes, but if gathered together in a planned way it does not have to cost the earth. But also, riders need to be willing to cooperate. Aye, there's the rub.....

My 3c worth. Inflation is low these days.

We don't sell anything to TV1,In fact,They declined the offer to show it for free last year,Hence the deal with TV3 instead,The cost is in producing the coverage at around $16,500.00 per round and then the advertising fee of $20,000.00 was needed to entice them to air it all,You do the sums over 6 rounds and it is in my view unsustainable and lacking in value.On the face of it,In the 5 years we have been airing on mainstream TV,It has done little,If anything to raise the profile

An arrangement was made between a board member and TV3,That didnt require the advertising fee,Which freed us up to invest a small amount in Ctas to help improve his operation,Like it or not,The internet is the future and given enough time,Will replace TV as we know it,We have plans to improve the presentation further for NZSBK 2014 and welcome any sensible input,As I stated earlier,we hope to be able at some point in the near future,To be able to produce some coverage through the Ctas system and with input from others that is suitable for airing on TV and have already approached one of the private stations,Time for a 2 pronged approach that is more affordable and that sets us on a path for the future

[jellywrestler]

But also, riders need to be willing to cooperate. Aye, there's the rub.....

My 3c worth. Inflation is low these days.

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

[denill]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

Still - riders think, it's all about them..................... Well, a very large percentage of them, as there is the odd, refreshing exception.

[jellywrestler]

Still - riders think, it's all about them..................... Well, a very large percentage of them, as there is the odd, refreshing exception.

i listed a few other people in the paddock other than riders....
tis a team thing

[quickbuck]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
.

Agree,
For some reason I feel I should be running Spectro Oil in my bike.....

[Mental Trousers]

MotoGP.com's Video Pass is an excellent example of how tv is it's own worst enemy. SKY didn't secure the rights for the GP coverage so many people have paid for the far more extensive and detailed coverage offered online and won't be going back to Sky's very average offering.

NZSBK doesn't have a hope of offering anything like the Video Pass from MotoGP.com but online they're going to get far better value for money.

[slowpoke]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

Hey Spyda, did you catch any of the IoM coverage on Sky? I got my better half to hit the Series Link while I was away at work and am just working my way through it now. There are some good interviews of riders, team owners, managers etc in the pits. The informal chat in their natural environment (cue Richard Attenborough) seemed to work very well, checking out bikes, starting up the new MV triple just for the hell of it, etc etc just simple stuff that worked well. Much less intimidating than being stranded in a booth staring down a microphone. Something for next season?

[jellywrestler]

Hey Spyda, did you catch any of the IoM coverage on Sky? I got my better half to hit the Series Link while I was away at work and am just working my way through it now. There are some good interviews of riders, team owners, managers etc in the pits. The informal chat in their natural environment (cue Richard Attenborough) seemed to work very well, checking out bikes, starting up the new MV triple just for the hell of it, etc etc just simple stuff that worked well. Much less intimidating than being stranded in a booth staring down a microphone. Something for next season?

haven't as yet only the preview, the pit work is good to do i really enjoy it it's just a matter of having the time really grant from ctas works his butt off during the weekend and i try to make myself available to help in this area. hope to watch some of the tt stuff and will take not e tanks spud

[RobGassit]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

Too many stairs,, put in a lift and have a Sweetie Tin and you will be standing room only in your box!

[slowpoke]

Too many stairs,, put in a lift and have a Sweetie Tin and you will be standing room only in your box!

Still got the not insubstantial problem of Spyda's beer farts in a confined space, who in their right mind would want summa that action?!

[jellywrestler]

Still got the not insubstantial problem of Spyda's beer farts in a confined space, who in their right mind would want summa that action?!

my new incontinence pants are said to filter trouser coughs too, that'll make going to the pictures only half as much fun now!

[RobGassit]

Still got the not insubstantial problem of Spyda's beer farts in a confined space, who in their right mind would want summa that action?!

That's very true. I haven't had time to do a complete risk analysis. CYF's might be interested in a man offering sweeties for oral favours too. I apologise for not thinking it through.

[budda]

my new incontinence pants are said to filter trouser coughs too, that'll make going to the pictures only half as much fun now!

Don't forget that is only the case when the "optional" activated charcoal suppository is in place

[Grumph]

Don't forget that is only the case when the "optional" activated charcoal suppository is in place

And checking that is a job for, scrutineer, steward or clerk of the pants ?.......

[scrivy]

But wait, there's more...........

http://www.stuff.co.nz/sport/motorsp...-gone-from-Sky