
Originally Posted by
husaberg
Right, Damage control spin turn a problem into a win time
Sony has been a bit embarrassed of late re the leaked emails.
Turns out the North Koreans (booo hiss boo hiss) are behind it
So what does Sony do. it waits a little.
It then pulls the release of a movie, one that has political content, they do this in a very dramatic fashion... this creates an immediate outrage
There is an immediate public outcry...One that freedom of expression has been thwarted etc etc...Shame on Sony they have given in to blackmail and terrorist etc etc...
Now this is so bloody clever on so many levels.
It gets the heat of the material that was released.....
but also what it does is, provides huge amount's of free publicity for the Movie that was due to be released.
It of course will be, once Sony "stands up" to the Bully North Koreans.....
Epic Spin Sony epic... Hats off..........
As it turns all that negative publicity into a epic win.........
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