I've seen that a few times. Not always the full 1 to 9, but once there were three new names within a few months, each with new letterheads etc. When they settled on a name the office had to be redecorated to fit the new national colour scheme. (That's national with a small n.) Plus a shiny new website to match the decor. I'd hate to think what that all cost.
Big companies can do stuff like that too, but they have shareholders who tend to get antsy if they see profligate spending because that can effect their payout.
There is a grey blur, and a green blur. I try to stay on the grey one. - Joey Dunlop
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