People do buy vehicles that project the image of who they want to be. An American guy I see on YouTube was saying that the guys who drive trucks in the US mostly live in the suburbs. He himself lives up a dirt road and his neighbours, who might be expected to have use for a truck, mostly drive muscle cars.
Marketing 101: There are two reasons anybody buys something, the reason they tell you and the real reason.
There is a grey blur, and a green blur. I try to stay on the grey one. - Joey Dunlop
100% true. Having spent a lot of my working life in vehicle sales, everyone buys a car they want, even people who don't like cars who will go out of their way to avoid anything showy.
This is why I argue that it will be a hard sell to have mass adoption of 'ride share' schemes. People like to drive and own cars that reflect themselves.
Well that, and anyone who has waited for a taxi in a hurry when it turns out to be a busy night will attest to how frustrating that is. But I didn't know it was the EdSherran concert. How would I?
Don't you look at my accountant.
He's the only one I've got.
Riding cheap crappy old bikes badly since 1987
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Every great cause begins as a movement, becomes a business, and eventually degenerates into a racket - Eric Hoffer
What ever happened to question marks?
Don't you look at my accountant.
He's the only one I've got.
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