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Thread: New 'road safety' adverts

  1. #1
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    New 'road safety' adverts

    Who's seen the new LTSA ads? Bereaved relatives saying "if you're willing to speed, you're willing to kill".
    Must be hundreds of thousands of kiwis out there willing to kill.
    Trouble is, they don't.
    Lou

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    Quote Originally Posted by Lou Girardin
    Who's seen the new LTSA ads? Bereaved relatives saying "if you're willing to speed, you're willing to kill".
    Must be hundreds of thousands of kiwis out there willing to kill.
    Trouble is, they don't.
    Lou
    Sounds like the ad achieved it's marketing strategy with you though Lou?...got your attention anyway.

    Most of those ads are over the top and some are made to intentionally shock the viewers!


    Zed

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    I think the point is ltsa are trying a 'makes you think' approach, rather than the old shock tactics. There is a radio ad playing at the moment, its a telephone call to an insurance company from a young fella trying to insure his car and being turned down due to his disqualification for speeding and his (young) age.

    The crashing at speed approach to the old adverts didn't register with the boy racers 'what a dick, I can drive better than that, it won't happen to me'

    But a lot of these guys have flash cars that need insuring...

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    Yeah those ads are pretty lame i reckon. Cause according to them, everyone that has a licence is prepared to kill.

    But i would have to say those are better than the "Toddy" adds. You know, the one with that boy racer guy that lost his licence for doing "120 down the main" and has to work at mcdonalds to pay the fines. Those ads are so funny, hope they make another one soon.

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    Quote Originally Posted by Zed
    Sounds like the ad achieved it's marketing strategy with you though Lou?...got your attention anyway.
    Yeah, got my attention. Do you think I'll slow down?
    The state once thought I was safe at any speed, nothing's changed!
    I still decide what speed's safe.
    Lou

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    kinda off topic in terms of speed, but I think the latest one of the bereaved mother was kinda sad really. Besides the fact that she lost her daughter the bit about 'I'll never, ever be able to forgive the person who did that' makes my skin crawl.
    It's a tragedy for sure but trying to hold on to what has been taken away leaves people really bitter and empty in the long term.
    honestly makes me sad to hear those words.

    but like lou said, I'm still determining what speed is safe (normally motivated by not hitting anyone and other times driven by my fear of getting busted by plod)

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    Ok the woman who lost her child is an actor that will say what ever shes payed to.The bigist problem I have with most of these adds is simply that I don't like being lied to.We know thw road toll was coming down for years,we also know it had nothing to do with speed,,,,So why the bullshit.?
    When did anybody hear a gov't or local body say they would lower the road toll by improving roads or with better driver Ed'.All the tear jerk adds in the world mean nothing without real gov't input and that we don't get.
    Rather than have cops pinging people for speeding maybe their time would be better spent identifiying poor roads,Intersections,Motu's round about and bloody fixing them.I mean if people are being killed at a known danger spot,Wouldn't it be better to fix the bloody thing rather than hassle drivers who use the area.Shit in the States countys would be geting sued if they didn't fix a danger spot and then atempted to profit by it

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    Agree with JR. The only adds that were worthwhile, were those ones with peter Brock, a few years ago, and they were more of a training/realisation approach.Going about "road safety" like fucking fascists is totally counter productive in the long run. And we all know what happened to Mussolini, dont we?
    “- He felt that his whole life was some kind of dream and he sometimes wondered whose it was and whether they were enjoying it.”

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    Quote Originally Posted by SPman
    Agree with JR. The only adds that were worthwhile, were those ones with peter Brock, a few years ago, and they were more of a training/realisation approach.Going about "road safety" like fucking fascicts is totally counter productive in the long run. And we all know what happened to Mussolini, dont we?
    Yeah, those ones with Brock were great, I'll never forget the motto, how did it go? "Only a ghoul eats the two second mule?" Yeah, that was it!

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    Quote Originally Posted by SPman
    Agree with JR. The only adds that were worthwhile, were those ones with peter Brock, a few years ago, and they were more of a training/realisation approach.Going about "road safety" like fucking fascicts is totally counter productive in the long run. And we all know what happened to Mussolini, dont we?
    They are clearly targeting the boy racers so how about confiscating a performance part with each ticketwhile under 25. It would make speeding f'g unlikely if toddy was going to lose the mags that were still on hp with mag and turbo. lol

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    Quote Originally Posted by Jackrat
    Ok the woman who lost her child is an actor that will say what ever shes payed to.The bigist problem I have with most of these adds is simply that I don't like being lied to.We know thw road toll was coming down for years,we also know it had nothing to do with speed,,,,So why the bullshit.?
    When did anybody hear a gov't or local body say they would lower the road toll by improving roads or with better driver Ed'.All the tear jerk adds in the world mean nothing without real gov't input and that we don't get.
    Rather than have cops pinging people for speeding maybe their time would be better spent identifiying poor roads,Intersections,Motu's round about and bloody fixing them.I mean if people are being killed at a known danger spot,Wouldn't it be better to fix the bloody thing rather than hassle drivers who use the area.Shit in the States countys would be geting sued if they didn't fix a danger spot and then atempted to profit by it
    Go Jackster! There is significant abuse of statistics at play from our friends at the LTSA.
    "Standing on your mother's corpse you told me that you'd wait forever." [Bryan Adams: Summer of 69]

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    Quote Originally Posted by Jackrat
    Ok the woman who lost her child is an actor that will say what ever shes payed to.:
    The LTSA swear that they're real people.

    BTW Why aren't there vehicle restrictions on learner drivers. A newbie biker is restricted to 250cc. Why then, can a 15 year old drive any car he likes?
    What about a 100kw limit for 18 months?
    Lou

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    hmmmm.

    One must ask, if we as a country / nation / socially responsible citizens were truly worried about abiding by law-imposed speed limits in the interest of applying road safe practices, why are we allowed to purchase vehicles (cars, trucks and bikes) which can so easily exceed those limits? Not by 10-20kph, but by 100-150+ kph?

    Why? Why? Wouldn't it be easier for the government to pass some form of legislation to inhibit/restrict our vehicles to predetermined speeds? Wouldn't this be more effective than an advertising campaign that is attempting to change basic human nature/ behaviour (more speed, more power, regardless of consequence...).

    I'm not advocating this. What sad lives we would live, and I'd hate it just like everyone else. Just curious. I'm sure the question has been raised, debated and forgotton several times before now...

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    Quote Originally Posted by bungbung
    I think the point is ltsa are trying a 'makes you think' approach, rather than the old shock tactics. There is a radio ad playing at the moment, its a telephone call to an insurance company from a young fella trying to insure his car and being turned down due to his disqualification for speeding and his (young) age.

    The crashing at speed approach to the old adverts didn't register with the boy racers 'what a dick, I can drive better than that, it won't happen to me'

    But a lot of these guys have flash cars that need insuring...
    I don't know if it is the 'makes you think' campaign so much as guilt through commonality. By showing everyday people affected by speeding - we are suddenly supposed to see the impact speeding has on the community. However the fact of the matter is, I travelled 400km+ today and I did speed at times - AND I DIDN'T KILL ANYONE (other than the odd bug).

    Given the number of accidents as a ratio of kilometres travelled - speeding is one of NZ's smallest killers. Heart Disease etc etc is by far a greater killer.

    400 odd deaths - with X million registered vehicles and X tens of millions of kilometres travelled in vehicles every year is hardly a bad statistic. Yet only a PORTION of these are attributeable to speed - not all of them.

    Waste of money doing adverts of speeding.....

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    Quote Originally Posted by wkid_one
    400 odd deaths...
    which is less than how many die from the pollution caused by badly tuned motor vehicles, or so they would have had you believe in one of their earlier crusades against smokey cars.
    And I to my motorcycle parked like the soul of the junkyard. Restored, a bicycle fleshed with power, and tore off. Up Highway 106 continually drunk on the wind in my mouth. Wringing the handlebar for speed, wild to be wreckage forever.

    - James Dickey, Cherrylog Road.

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