You also need to work out who you are looking at targeting for your sponsorship drive, eg at a motorcycle event, your usual crowd is going to be interested in motorcycleshence are you targeting a motorcycle related sponsor? At the end of the day, the company or business you approach have a certain amount of money that is used for advertising. They will need to decide are we going to give this guy say $500 or am I going to run some radio ads or another advert in the local paper?
Try and think outside the square too, obviously if you can find out if the owner has an interest or had an interest in motorcycles you have more chance of getting your foot in the door. Not sure how you'd go putting your bike on display in the local mall, say, but also offer your bike available for a window display for a week if appropriate. The one advantage to use is the fact that their investment will be more than a one off radio ad or a one off paper advert. Point to the fact that hopefully you are talking of advertising their name for a fixed season, up to 12 months long.
I bought one of the first NZ new Honda VFR400 ProArms (paid $10,000) , I approached a local business and secured a deal I was happy with, the racing side was really irrelevant as I lived in Nelson, where the business was but travelled to Ruapuna in Christchurch to race, now the shop didnt have a lot to gain by advertising in Chch for waterbeds etc. But what I sold was a mobile sign that travelled daily in the Nelson business area (as I rode the bike daily to work, I only had the red tank for racing, which I eventually got painted to match).
Now I knew he use to race MX, so that helped but he admitted that he was approached weekly from people looking for sponsorship and all convinced that they were worthy of support.
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Originally Posted by RG100!!
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