2005 is a record year for BMW UK

[Bob]

BMW Motorrad UK has exceeded its target of ‘5,000 registrations in 2005’ having sold a record number of 5,614 new motorcycles last year, according to the latest industry figures released by the Motorcycle Industry Association.

The quesion has to be asked - how much of this success was down to the ongoing popularity of "The Long Way Round"?

BMW report that the R1200 GS has remained at the top of its Adventure Sport Segment since July 2004 – out-selling its closest rival by over 1200 units last year, to achieve 1,980 sales for the year.

[steved]

It's hard to believe that the show hasn't had a huge effect. Hard to quantify though.