Mindless bollocks

[greenhorn]

Is there anyone else who thinks the ads for beer these days are imbecelic?
Especially the lion red and dbexport gold ads?
Beer ads used to be clever, apart from a few for db bitter where the guys put out bushfires and stuff and the drinking blokes in heaven make the yuppies beer glass handle fall off, they seem to be aimed at morons.
I especially hate the lion red add with the two guys playing tennis. I dont believe i am an old fart, i'm only 34 but seriously, do those ads appeal to anyone?
The export gold add seems especially desperate. Bunch of guys hijack a bus and go round having a great time while paragliding from the back of a bus using an old tent???
Perhaps i have become an old fart, i just dont remember these sort of things annoying me before now. But come on, who selects the brand of beer they drink based solely on the taste and not the advertising? I would be interested to know if watching a guy paragliding from the back of a bus in an old tent makes you want to buy export gold, or watching a couple of guys who come across as just complete jerks fart arsing around on a tennis court make you buy lion red.

I myself am not at all influenced by advertising but Coke is in fact the real thing.

[Cajun]

don't drink beer that much, if i do its corona or hienkin.

Those ads don;t do a thing for me either they are stupid

[Hitcher]

Tui and Speights have created a genre that other "me too" marketers are seeking to copy. Part of a problem is that they don't understand their target market. People don't stand around in pubs anymore drinking beer and getting pissed. However there are some outstandingly good beer commercials. Heineken and Stella Artois are good international examples. Tui and Speights do pretty well in the creative stakes as well.

[greenhorn]

I agree, i had forgotten about the speights and stella artois ads.

[Deano]

Best ad Ive seen in a while is the one where they are watching the rugby and one guy is reluctant to take a piss, but his mate has rigged up a tv in the dunny. Not even sure what they were advertising so it obviously hasn't captured me as an audience for the product. I love the Speights ads but not fussed over the beer. (Speight's lose your mates)

My beer preference is based solely on taste, bodily effects and price.

I like Mac's Gold, Corona with a lemon in the top, Export Gold and Gisborne Gold (where available). No bad effects on the body with these four.

Heineken and Steinie are too bitter and I get a headache.

Lion Brown (lying down) and 'standard DB' is too sweet and gives me the shits. Tui is quite sweet as well.

Lion Red tastes like watered down Lion Brown.

Elephant beer is damn strong shit maaan, but not easy to drink.

Murphy's I don't mind, but I can't see how anyone can drink Guinness.

All very subjective of course.

One man's nectar of the Gods is another man's weasle piss eh ?

[greenhorn]

i used to know a guy who worked at db brewies in otahuhu. Up on the wall in the warehouse they had a picture of a horse drinking from a bucket labeled db and pissing into another bucket labeled lion red

But it is amazing how up in arms people get when it comes to beer. Its kinda like the whole dumb rugby vs league thing, as if you cant enjoy both. Personally i cant tell the difference between all the "lolly beers" but i sure as heck can tell the difference between them and guiness as in guiness is not beer but recycled engine oil.
I can understand people enjoying arguing over the "best" bike. There seems to be pleny of rationale and valid arguements put forward based on peoples tastes and what they want out of a bike, but get onto an arguement over the "best" beer and i reckon peoples attitudes toward the beer are mostly governed by what advertising campaign the most like. Of course that works for everything to a degree, doesnt it, thats why we have advertising, but to me there is no single greater motivator for a person to buy one beer over an other than advertising.

BTW As you can see didnt name this thread "mindless bollocks" for nothing

[V Twin Raver]

People don't stand around in pubs anymore drinking beer and getting pissed.

Aye???????

[Slim]

I love the Tui billboard ads - very clever, and quite often they're regionally targetted.

I saw a great Waikato billboard in Huntly when we came up to Auckland for the KB BBQ#3, "Warning: Auckland next 100km's"

[MikeL]

When I go out a drink Stella. I like the taste, but it's also because I like the ads. Very sophisticated.
At home I drink home brew.
In Stella bottles.

[Ghost Lemur]

I choose my beers based on taste and circumstances (but then again I don't have a tv, so don't get ads :P).

Kilkenny in the winter. Sunner Ale in the summer. Occasionally a Corona or Heiney thown in for a change.

If I'm not paying I drink anything on offer. Free beer always tastes good, even when it is a NZ piss water.

[vifferman]

I like my ads to be mindless bollocks. Or at least entertaining.

But I buy my beer based on the taste; even though Lion Red's cheap, I'd rather drink Macs, or Stella, or Boags, or Bean Rock, or any one of the other fantabulous beers I'm not supposed to drink.

[riffer]

After twenty years working in advertising I despise all ads. Except maybe the Stella ones.

I drink DB Export, 'cause I like the taste...

[spudchucka]

Most NZ beer ads are simply appealing to the yobo, pisshead mentality, there is very little thought going into them. Tui billboards are on the whole amusing and they do every now and then come out with a real good one. I purchase beer based on the sum total of my experience in consuming large quantities of various products, Hieneken, Stienlarger, Tui, Macs, Montieths, VB & Spieghts would be the most enjoyed (not necessarily in that order).

[spudchucka]

After twenty years working in advertising I despise all ads. Except maybe the Stella ones.

I remember meeting a guy at a party in the early 90's who was a jingle writer. He proudly told me how he was the author of the jingle used on an ad for Wanganui at the time. It was the most annoying thing I had ever experienced at that time and I had trouble containing my contempt for the man. I've often wondered how the authors of various annoying ads have gotten on socially, perhaps they just live their lives in denial of the foul works.

[jrandom]

I find the Tui billboards quite funny. Recently: "I do." (Yeah right) Now *that* won't make the ladies happy...

The rest of it is just good old advertising for the masses, none of whom think it Affects Them, but all of whom, taken as a whole, respond remarkably predictably to the input.

Since we're in an Asimov mood this weekend, anyone else remember Hari Seldon and psychohistory? He probably had a point.

Personally I buy Stella when I want lager. I'm not sure that I can taste the difference, but my advertising-addled brain thinks that it has a crisper, hoppier finish than Heinies or any of the local lagers. But I prefer a good bitter. Speights Old Dark isn't too bad, a bit sweet but quite nice. I don't mind Guinness but the canned stuff always tastes a bit funny. I generally only drink it when I'm at a place that has it on tap.

I wish I could get Galbraiths ales in bulk for the fridge at home, but they don't use preservatives or sell their stuff bottled at local-bottle-shop prices, so I suppose I'll just have to keep turning up and paying for pints one at a time and drinking lager when I'm at home.