Blowing my own trumpet

[riffer]

This just out:

AIM Proximity ranks 7th best in the world

AIM Proximity is the highest ranking New Zealand agency in prestigious Won Report

New Zealand’s most awarded direct and interactive marketing agency, AIM Proximity, ranks seventh in the world in the 2006 Won Report announced today. AIM Proximity is the highest ranking New Zealand agency and second in the whole Asia Pacific region. The Won Report is the benchmark for success at international and national direct marketing awards.

The Won Report (www.wonreport.com) is a yearly analysis of the world’s major direct marketing and digital advertising awards, representing over 1000 award winners and hundreds of direct marketing agencies worldwide. International awards consulted include Cannes, The ECHOS, The Caples Awards, The One Show, New York Festivals, LIAA and D&AD.

The Won Report is modelled on the advertising world’s Gunn Report, and was inaugurated in 2003 by Patrick Collister, former Executive Creative Director of Ogilvy & Mather, London, and founder of Creative Matters, UK. According to Mr Collister, “The quality of work coming out of New Zealand shows the country to be punching well above its weight creatively and AIM Proximity packing more in its gloves than any of its local rivals in 2006. The agency has rocketed up to No. 1 in New Zealand and No. 7 in the world.”

Darryn Melrose, CEO of AIM Proximity, says: “We have proved yet again that we are the number one direct and interactive agency marketing agency in New Zealand. We are extremely proud of what we have achieved over the last twelve months, and this ranking shows how successful we are both on a national and international stage.

“The Won Report is already viewed as the definitive ranking of direct marketing agencies worldwide. To be one of the top seven agencies in the world is a remarkable achievement for the whole team both in Auckland and Wellington. It’s also a great reflection on our approach and our clients.

[outlawtorn]

Well done, very good to see. I applied for a job @ AIM once....buggers didn't get back to me....oh well.

Congratulations again, next year we'll hopefully see Oktobor Interactive on that list!

[RantyDave]

next year we'll hopefully see Oktobor Interactive on that list!

I thought Oktobor were dead and buried ages ago?

Would someone like to comment on what Aim Proximity actually do? I went to their website but it was full of strategises and synergies.

Dave

[vifferman]

It would appear they're direct marketers. In other words, those bastards that phone me at dinner time nearly every night.

[Colapop]

Does this mean you'll get head-hunted and become one of those ponces that wears ugly shirts, flairs and rides a vespa - nes pas?

[LilSel]

congrats on the top 7 in the world!! good stuff

[riffer]

Would someone like to comment on what Aim Proximity actually do? I went to their website but it was full of strategises and synergies.Dave

Did you see the latest website? It's even more confusing now.

Nah, it's simple really.

There's a few main types of traditional advertising media.

1. TVCs (or commercials for most of you)
2. Newspaper Ads
3. Magazine Ads

However, AIM Poximity's a bit different, because we specialise in the NEW advertising media.

We're talking more focussed, direct campaigns. Where you've got a lot more narrow focus, and its targeted in a more specialised way.

Case in point: The new Toyota Aurion. Toyota have decided to get rid of the Avalon and V6 Camry as they were competing with each other.

Enter the Aurion - a new V6 car. The Camry V6 won't exist anymore.

So Toyota asked us to come up with a specifically targetted campaign in which we spoke directly to the owners of Camry V6s, taxi drivers, Avalon owners, but in non-traditional channels.

You're talking personalised addressed mail, personalised email and interactive websites, viral marketing and lots of other stuff which even I don't really understand. A lot more focus on the strategic planning and targeting, rather than using the scatter-gun approach of TVCs and mag and press ads.

End result - Toyota can't get enough Aurion's to support the demand at the moment. They have orders waiting.

Hope that kind of explains it.

Anyway, I run the Graphic Design and Production studio.

[riffer]

Does this mean you'll get head-hunted and become one of those ponces that wears ugly shirts, flairs and rides a vespa - nes pas?

I'm gong to pass this on to Scott upstairs - Clemenger BBDO Production Manager, who wears ugly shirts, flairs, and rides an Aprilia scooter with full race exhaust handmade by Damon at Cycleworks.

He's a stroppy bugger - should be a good fight.

[riffer]

It would appear they're direct marketers. In other words, those bastards that phone me at dinner time nearly every night.

No, that's telemarketers. Big difference.

[crashe]

Does this mean you'll get head-hunted and become one of those ponces that wears ugly shirts, flairs and rides a vespa - nes pas?

I doubt it mate, I went up to see him at work last week for a few minutes (at the Franklin Rd office) while he was up in Auckland. Now you would think that cos he was coming up to the Head Office that he would dress up....... no way.... there he was in casual clothes....... mind you the workers that I saw walking past me, working really hard were all dressed casual as well. As in wearing jeans.

Mind you the office itself is very noice....... and nothing like plugging all the awards that they receive. Heaps on the main receptionst desk (oh yeah two receptionists as well) and the bookcase full of them awards too. Noice comfy purple couch to sit on while you are waiting and they even offer you a cuppa while you wait.

[RantyDave]

Did you see the latest website? It's even more confusing now.

Yeah, that's the one. For a marketing company you do a *way* *bad* job of explaining what you do

we specialise in the NEW advertising media .... more focussed, direct campaigns. Where you've got a lot more narrow focus, and its targeted in a more specialised way ... personalised addressed mail, personalised email and interactive websites, viral marketing and lots of other stuff which even I don't really understand.

Fabulous. Got it.

A New Zealand marketing company that knows what it's doing? Whatever next! (good work, dude)

Dave

[riffer]

Yeah, that's the one. For a marketing company you do a *way* *bad* job of explaining what you do

Yeah, I think the problem is we are taling to people with marketing degrees but absolutely no creative abilities. Hence the marketing-speak.

FWIW, I've no interest in marketing strategy. I just like drawing pretty pictures.

[avgas]

bloody awesome mate

[dawnrazor]

Congratulations again, next year we'll hopefully see Oktobor Interactive on that list!

I thought Oktobor were dead and buried ages ago?

Silver screen in owning 6M in debt............I wouldn't be sure what the future holds for Oktobor, especially since observing the men in bad suits eyeing up the SS building...

[dawnrazor]

It would appear they're direct marketers. In other words, those bastards that phone me at dinner time nearly every night.

OKAY folks heres all you have to do the next time a direct marecter or market researcher calls and you don't want to talk.

Just stop them firmly in their tracks and say

"I work in an associated media field and I can not answer your questions", at this point no matter how much they push you they can NOT call you back on that subject...just be strong and tell them nothing, its the telephony equivalent of 'pleading the 5th'.