V-Twin Zin – a bikers wine?

[Bob]

In a display of pure stereotyping, a wine has been released to “break biker culture out of the beer and bourbon ghetto and into the joys of fine wine”.

The V-Twin Zin – a Californian Zinfandel will be released with a label displaying a skull and flaming two-cylinder combustion engine.

“It’s not that bikers have gone soft,” says Scott Del Fava, brand manager of Canadian company, V-Twin Vineyards. “We’re just conspicuous consumers; we like the finer things in life. I don’t think any of us are the bad boys you’d think of when you think of hardcore motorcyclists.”

So why sterotype us with that labelling then?

Rick Maher, formerly a senior instructor with the Canada Safety Council Motorcycle Program, questioned the principle of linking wine with wheels.

“Specifically marketing an alcoholic beverage to an operator of a motorized vehicle of any type is morally distasteful,” observes Maher. “If it isn’t an ethical conflict for the manufacturer (or) producer, it should be.”

Personally, I just get really pissed off at being stereotyped. If I want to buy a bottle of wine, I’ll buy a bottle of wine (I quite enjoy a blush Zinfandel, btw), without anyone needing to stick a flaming skull on the sodding bottle.

[NordieBoy]

Ahhh, but they're burning the V-Twin - not the skull

[Crisis management]

Is it a cork or screw top?

[Pwalo]

Ah California. The land of the truly crass.

[NordieBoy]

Is it a cork or screw top?

It's for bikers.
Probably a tear-tab.

Or no top at all and you just smash the neck to drink.

[Dooly]

My first vintage of Syrah is fermenting nicely.
I'm going to give this year's vintage a bike name and pic on the label. Just can't come up with a decent one before I take the design to the printers.

[avgas]

Is it a cork or screw top?

Or Cask??????????

[idb]

Rick Maher, formerly a senior instructor with the Canada Safety Council Motorcycle Program, questioned the principle of linking wine with wheels.

“Specifically marketing an alcoholic beverage to an operator of a motorized vehicle of any type is morally distasteful,” observes Maher. “If it isn’t an ethical conflict for the manufacturer (or) producer, it should be.”

Plonker!!!

[Shadows]

I can see it now.

In line 4 Sake.