
Originally Posted by
slowpoke
Good idea Martin. I don't get to the track anywhere near enough to offer a sponsor anything except cobwebs but I've seen what an up and coming rider put together in WA. He was one of my better half's work mates, and while he was just starting out at the time he went on to score a sponsored ride and become WA state champion, so it's well worth doing. I actually ride his old bike....just not anywhere near as well as he could.
It's more of a marketing proposal than anything. Very few people want to just give you money...they want to get something for it...and they want to know how you are going to achieve that something. It's more than just take the money, signwrite the bike and forget about them.
I'd start by detailing you, your (realistic) aspirations and your bike (presentation for both of you is important, no-one wants to be associated with a shoddy looking outfit).
Explain how the motorcycle industry is booming and the exciting sport creates a great format to get people interested in XYZ product. You are going to take advantage of this opportunity by distributing flyers, displaying signage in the pits, on your bike/trailer/car etc, on the web (here and with a web page etc), by using and recommending products, displaying product, displaying your bike at their premises etc etc...what ever you can think of to get your sponsors the exposure they are buying.
The other thing you are offering your sponsor is involvement. Invite sponsors or potential sponsors along to a raceday, pillion them at a trackday, inform them of when/where races are happening and keep them informed of your progress. Hey, it's an exciting sport and sells itself if they are remotely interested in motorsport.
1/ Show who you are
2/ Show what you want to do
3/ Show what you can do for the sponsor concerned
I'm sure there are some marketing type people here who can detail things far better but that's kind of how I'd approach it.
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