One of my Ohlins agents had recently quoted on two Ohlins shocks but didnt make the sale. The customers concerned smugly told him that they had purchased off the net overseas. This is the end result:
1) They saved approximately $60 per shock, they got nailed for clearance charges and gst. And so they damn well should have been, if commercial operators have to do so then so should casual purchasers. As a result they didnt make the huge saving they thought they would, by bypassing the legitimate distributor who ''must be making huge margins'' ( I wish )
2) This particular model of shock we know to be a liitle weak in low speed compression damping for our bumpy roads. We automatically change the internal valving prior to sending out and are always very pedantic that the fitted spring is correct for the individual riders stats, typical loading and application. Should the spring rate turn out to be a little unsuitable we exchange at no further cost. Full and proper local service, optimised for our conditions.
3 ) Of course these internet savvy know alls found out very quickly that their shocks werent set up for our local conditions and beat a path to my service agents door requesting a fix at basically next to nothing. Basically very cheeky, wanting their cake and eating it too.
4 ) The faceless internet parasites that would have sold them these shocks would not I imagine be prepared to hop on a plane to come out and provide service. They have collected their margin and laughed. As we incurred no margin because we didnt sell the shocks it follows that we cannot carry out the optimisation at no cost. So the going rate applies, in this case a little over $300 per shock.
Smart move guys! No apologies for being a little contrite about this folly.
The whole point here is its not like purchasing fine crystal, etc. Technical products that often require optimising for local and variable conditions require local and knowledgable technical back up. Now in saying that I know only too well that there are many products in this country with abysmal back up.
But I have heard of instances where people have gone into shops and made a convenience of the sales staff by trying on clothing, helmets etc, knowing full well they are going to purchase offshore. And Ive even heard of people receiving helmets, boots etc from offshore and then finding that they dont fit. Then having the absolute temerity to go into a shop and seeing if they will exchange them!!!!!
But back to my little word of suspension. PARALLELL IMPORTERS, such people are freeloaders and in fact are effectively feeding off the considerable investments in profile, advertising and backup provided by the legitimate distributor.
You cannot be sure you are getting the right gear, they certainly will not be trained to strip, service and make internal changes, etc. No equipment, no alternative tuning components. Is that acceptable?
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