What does FMCG stand for?

**MGST** · 10th January 2008, 07:28

Here's one for the brain boxes out there. I see in lots of job ads these days something about the company being an FMCG company. What is FMCG and what does it mean?

**Donor** · 10th January 2008, 07:32

Fast Moving Consumer Goods , which translated into English means 'things you buy on a regular basis at places like your local supermarket.'

**Flatcap** · 10th January 2008, 08:10

As far as I can make out, FMCG stands for an over-inflated perception of the skills needed to work in this sector.

If you get a FMCG job, prepare to be disappointed

**MGST** · 10th January 2008, 08:18

Cool thanks. Not looking for a job in that sector, just wondered what it meant.

**Beemer** · 10th January 2008, 08:33

I always reckon if you don't understand the abbreviations in a job ad, you aren't going to get the job! I am gob-smacked at a lot of the computer ones - may as well be a foreign language!

I knew this one though because I regularly write for FMCG Magazine.

**Hitcher** · 10th January 2008, 10:09

FMCG experience used to be an essential first step in pursuing a meaningful career in marketing. In my opinion it still should be. FMCG experience gives an aspiring marketer great opportunities to understand marketing principles in action and to learn from mistakes and successes. "Marketers" with no first-hand experience in FMCG know fuck all, in my ever-so-humble opinion.

FMCG experience is also extremely useful for people keen on developing a sales career.

**Scouse** · 10th January 2008, 10:23

What does MGST stand for?

**Hitcher** · 10th January 2008, 10:29

Originally Posted by zrxer

What does MGST stand for?

Please use it in a sentence or provide some context.

**Paul in NZ** · 10th January 2008, 11:42

Originally Posted by Hitcher

FMCG experience used to be an essential first step in pursuing a meaningful career in marketing. In my opinion it still should be. FMCG experience gives an aspiring marketer great opportunities to understand marketing principles in action and to learn from mistakes and successes. "Marketers" with no first-hand experience in FMCG know fuck all, in my ever-so-humble opinion.

FMCG experience is also extremely useful for people keen on developing a sales career.

I could not agree more.... Because of the short sales cycles and the volumes the results of any changes are obvious very quickly. You also get to work your arse off for bugger all but it hardens you up and you learn a lot about people!

**MisterD** · 10th January 2008, 12:26

Originally Posted by Hitcher

FMCG experience used to be an essential first step in pursuing a meaningful career in marketing. In my opinion it still should be. FMCG experience gives an aspiring marketer great opportunities to understand marketing principles in action and to learn from mistakes and successes. "Marketers" with no first-hand experience in FMCG know fuck all, in my ever-so-humble opinion.

FMCG experience is also extremely useful for people keen on developing a sales career.

As someone who has been a technical sales professional for the last 14 years, I couldn't agree less...

**Hitcher** · 10th January 2008, 13:02

Originally Posted by MisterD

As someone who has been a technical sales professional for the last 14 years, I couldn't agree less...

How lovely for you.

**Madness** · 10th January 2008, 13:07

Originally Posted by Hitcher

FMCG experience used to be an essential first step in pursuing a meaningful career in marketing. In my opinion it still should be. FMCG experience gives an aspiring marketer great opportunities to understand marketing principles in action and to learn from mistakes and successes. "Marketers" with no first-hand experience in FMCG know fuck all, in my ever-so-humble opinion.

FMCG experience is also extremely useful for people keen on developing a sales career.

As somebody who has spent 15 years as a technical sales professional and for the past 18 months in FMCG, I can say that the FMCG sector is perhaps the most demanding and competitive in this country.