Mostly my opinion
Lets see, they're passionate, right up to the top of the management tree (great marketing videos aye?). They don't let the accountants rule too much, mostly building what they like. I used to like Kawasaki and their attitude of, if you're scared of the bike, don't buy it, but thats all been watered down, not to mention diluting the "Ninja" brand by sticking it on just about anything they produced.
KTM builds a great product, I love the bikes, and having ridden most brands, models, there aren't many other bikes out there I would choose currently. Honda is the only other, and only some of their range appeals.
Most importantly, KTM has great dealers, equally passionate, who do a great job servicing the bikes, looking after them etc. As I told a senior employee from Honda Japan, if there isn't a suitable dealer to look after the bike, it doesn't matter how good the bike is (even if its the best in the world, I wouldn't care).
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