Geek opinion please

**Eddieb** · 10th October 2008, 08:49

You need to take into consideration the total file size of all artifacts making up the page and the average connection speed of your target audience which gives you the download/page presentation time.

Are you going to piss off a large portion of your target audience by making the page as a whole too cumbersome to load within an acceptable period of time. Will people give up and go elsewhere or not stay in the site as long?

If the page loading times are already only just bearable then the graphic size needs to add as little overhead as possible. If page loading is good then larger/flasher & sparklier is possible.

Assigning an arbitrary value without some basis of reality behind it is pointless if it is going to alienate your users.

**NighthawkNZ:Me** · 10th October 2008, 09:04

Originally Posted by Eddieb

You need to take into consideration the total file size of all artifacts making up the page and the average connection speed of your target audience which gives you the download/page presentation time.

Are you going to piss off a large portion of your target audience by making the page as a whole too cumbersome to load within an acceptable period of time. Will people give up and go elsewhere or not stay in the site as long?

If the page loading times are already only just bearable then the graphic size needs to add as little overhead as possible. If page loading is good then larger/flasher & sparklier is possible.

Good points... I went to a page the other day and it took 2 minutes to download a stupid flash file... (and I am on broadband)

**avgas** · 10th October 2008, 09:20

i accept any page up to MAX! 5-10mb for whole lot (on 1 page).
ideally should be 1/3 that.....
banners suck......in general. And therefore should be purely txt based.

**Marmoot** · 10th October 2008, 09:25

Originally Posted by Big Dave

file size limit* for banner and standard skyscaper ads?

APN accepts certain types of ad creatives up to 100kb.
I think Google's maximum banner creatives is either 35kb or 50kb.

If you're making Flash banners, when importing a graphic (photo, etc) into your .fla try to use ones that are already optimally sized (e.g., reduce the size before copying the image, rather than pasting one and resizing it using Transform). This will keep your file size down.