He is doing what he is paid to do - win share of viewers. By being controversial he actually gets more viewers. For some reason unknown to me the majority of opinionated people go out of their way to find objectionable media whether it be magazines, newspapers, tv or websites. As a result they unwittingly perpetuate the very shit they are trying to get rid of.
If you don't like something in media then don't respond to that medium - don't read, view or surf and for goodness sake don't buy anything that was advertised on that medium coz that's what pays their wages - ad money.
He seems to have done his job well with this little series of coments.
In space, no one can smell your fart.
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