
Originally Posted by
Kiwi Graham
Isn't it all down to cash at the end of the day!
When I started racing I was able to get 'product' sponsorship but nobody (except my dear old mum) came up with cold hard cash. To get any cash meant you had to be top 5 and even then it barely covered the cost of the gas and entry fee.
Ask any small buisness how did you succeed and the answer would be advertising..............speculate to accumulate etc.
Where am I going with this?
Quasi has a good point, make the event/s a show, advertise it, mags, paper, bike shops, bill boards, radio, and yes TV..............."if we build it they will come!"
Who pays for all this?
If the idea is sold to many tradesman, exhibiters, media, spectators (pre ticket sales), caterers etc there should be money in the pot to get the ball rolling.
The key is to make a spectacle of the event, its a national series so promote it nationaly, aim it at familys, make it not only a bike event but attractive to the whole family, face painting fair rides, non bike related trivia and stalls etc.
Rob/Shaun could set up a suspension stand and provide hints and tips, Arai could set up a helmet grooming stand etc etc I've seen this at national events in Europe. Shaun will tell you what goes on, on the periphery of the IOM races its not all about bike racing.
Punters need things to do/entertain them between races and if they bring their partners along as well the $$$ should start to flow.
Decent prize money (sponsors) for more places will encourage more enteries.
Getting the media involved is the key, they have a massive captured audience, we need a figure head to promote our couse (Mike King is out of a job, just kidding) do you see what I mean. For it to grow and become popular it needs to appeal to a wider audience not just a bunch of race nuts, my Mrs and kids could be encouraged to come along if they had something to do in between those "fast loud things going round and round" as she puts it.
Just my 2c
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