With the EPL now being internet only in NZ, will MNZ change?

[scott411]

at the moment both MX and Road Racing pay pretty hefty fees to get on free to air TV, normally a few months at least after it happens, i know a MX meeting costs around 20k a day to put on TV (5 cameras) and I presume a road race meeting is about the same,

The MX nationals had a private individuals put out 5 minute youtube vids out in a couple of days, that were picked up by European, Australian and American websites, total cost to MNZ for this $0, but they made him jump though a few hoops to do it, and there was mention he might not be allowed to publish them, I know the MX riders liked the Internet vids better, and most did not watch the TV show as it was on a sunday afternoon when we are out riding, and it was 3 months late,

(i recorded it and watched the Pukekohe round of the nationals)it and thought the production was ok for a change, the commentator did not get nearly as many names wrong as he used to, but still only showed a fraction of the track due to the hilly nature of the track and requiring alot of camera's)

Is it time we put money into internet coverage, rather than paying the massive fees to TV? I think the discussion needs to be had about it,

I think the live footage we had this year for the road racing was great if you wanted to stay in touch, live timing is great to have as well, do we need to throw bucket loads of money into TV?

[scrivy]

As a competitor, I'd be happy to pay a bit more for entry fees for CTAS or similar to be there for live coverage. But as long as its copied to youtube......... :2thumbsup

[scott411]

just a quick look though the MNZ accounts for last year shows $91000 for TV production,

[Mental Trousers]

just a quick look though the MNZ accounts for last year shows $91000 for TV production,

Fuck me. I don't recall seeing anything that looked to be worth anywhere near $91,000 on tv.

[quickbuck]

Fuck me. I don't recall seeing anything that looked to be worth anywhere near $91,000 on tv.

Heck no....
And I hope like F, that they are going to show race 2 + 3 of the 600's and Supers from HD we missed on TV3 Sunday!

Yup, I reckon CTAS could do with $91 per year, and sell Internet tickets....

I think MNZ are already putting a bit into CTAS, so that may well be included in the $91K?

[jasonu]

What is EPL?
Thanks

[Billy]

Heck no....


I think MNZ are already putting a bit into CTAS, so that may well be included in the $91K?

As roadrace commissioner I identified along with Ian Dawson,The added advantages of using the internet for promotion through Ctas and we partfunded Ctas to do so.As well as using Ians expertise with the facebook pages etc.

For this coming season we plan to improve this further with the introduction of website and series photgrapher that are linked into Ctas as well,The website will also include a forum for MNZ licence holders so we can discuss issues that are roadrace specific and a coming events/results page,The format is not yet finalised but I will make it available asap.

By investing "Some" money in Ctas it has enabled Grant to further improve his service and we have big plans for the coming season surrounding his system and the website,Just made more sense to me for us to be using the internet than paying 10s of thousands of dollars to produce the TV coverage we were getting,Also the internet is the way of the future and its worldwide,No brainer really

[scott411]

What is EPL?
Thanks

English Football Preimer League,

[neil_cb125t]

Absolutely - I download all racing now, WSB GP TT - Having live timing and video at the track that's broadcasted via the net is so easy to get onto as a consumer, why not meet the need

[slowpoke]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

It comes down to who you want to look after: the racing enthusiasts or the sponsors.

[lostinflyz]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

It comes down to who you want to look after: the racing enthusiasts or the sponsors.

Do all the sponsors all up in it to reach an audience by a very small generally delayed coverage contribute more than 91k of funding? highly bloody doubt it....... I would have thought more sponsors were on board to be present during the rounds in the motorcycling community?

how many more poeple does TV coverage actually reach over and above those who want to watch it on another platform. It might give us the warm and fuzzies but i doubt it actually reaches much of anyone on a TV level......

[Gremlin]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.
Well, on the flip side, the more people that see the coverage, surely the more exposure the supporters get?

On the other hand, if you're assuming TV coverage reaches far more people, and internet based means that people have to go hunting for the footage (ie, the average joe blogs would never see it), then perhaps there is a case.

Still, if you're targeting motorcyclists, then they're more likely to go hunting for the footage...

[CHOPPA]

Hey Scotty, yeah mate your on to a great idea. What Tim did with his coverage of the nationals was amazing, it was interesting and a great watch.

I actually approached him to make a video for our team but he had just finished the MX nats and was all edited out

[scott411]

Hey Scotty, yeah mate your on to a great idea. What Tim did with his coverage of the nationals was amazing, it was interesting and a great watch.

I actually approached him to make a video for our team but he had just finished the MX nats and was all edited out

agreed, Tim's a talented guy and I reckon he could make a very cool video for you guys as well, but he does it as a part time gig, might be worth putting it out on your team facebook to see if their are any road race people with that sort of talent, the camera's and editing software are so much more available now, Look at how Jays video of the cliff hanger took off as well,

I think with a CTAS type live link, then a 5 min or so wrap up posted quickly (Monday night would be ideal), I think this could be done much cheaper, have a wider appeal and reach, and be a better spend of the money, they savings could be put into prizemoney, or cheaper entry fees,

Also BT credits the Mind the Gap Videos of getting him the exposure in the US that made the 22 Motorsports Ride possible,

[codgyoleracer]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage. It's hard enough for a guy doing NZSBK to get local businesses on board with the faint chance of National TV coverage let alone with an even less relevant audience via the internet.

The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

It comes down to who you want to look after: the racing enthusiasts or the sponsors.


Nail on head etc etc........
The internet feed thing changes entirly the relationship that sportspeople will have with sponsors, Traditional TV is a bull at a gate approach and it offers exposure to a suppliers product outside of the targeted audience. Conversley Internet feeding will be quite targeted - and whilst this might be good for companies seeking specific audience profiles or sport specific products, - It is pretty useless for corporate style outfits that want to do generic branding.

An example might be Suzuki New Zealand, justifying their $ input to the sport based on the rub-off advertising via national TV viewers seeing the brand as a whole (say for their cars etc)

Its a very interesting subject, - and is evolving at such a rate along with the many technolgies that can use streaming (smartphones etc). From the sportpersons side of things, my feeling is that it narrows the potential range of sponsors somewhat to only those closely involved with the sport of the target audience...........

[scott411]

Nail on head etc etc........
The internet feed thing changes entirly the relationship that sportspeople will have with sponsors, Traditional TV is a bull at a gate approach and it offers exposure to a suppliers product outside of the targeted audience. Conversley Internet feeding will be quite targeted - and whilst this might be good for companies seeking specific audience profiles or sport specific products, - It is pretty useless for corporate style outfits that want to do generic branding.

An example might be Suzuki New Zealand, justifying their $ input to the sport based on the rub-off advertising via national TV viewers seeing the brand as a whole (say for their cars etc)

Its a very interesting subject, - and is evolving at such a rate along with the many technolgies that can use streaming (smartphones etc). From the sportpersons side of things, my feeling is that it narrows the potential range of sponsors somewhat to only those closely involved with the sport of the target audience...........

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

[codgyoleracer]

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

Bigboys stuff etc Scotty.....

"Half the money i spend on advertsing is wasted, - the trouble is i dont know which half.........."

[denill]

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

We will never know how much sponsorship money is collectively gathered - but $90,000 is a fair bit of dosh..................

[slowpoke]

I understand the argument, but I would love to know the veiwing figures for the timeslot that they show it in, I doubt it is worth the 20k a around it costs,

Not sure if it's worth it or not, have no idea what sort of audience they hit. Those dollars to hit a very broad demographic with virtually no interest probably isn't a great return....but if you've hit a smaller audience already interested in motorsport then it looks quite different.

For what it's worth the impression I had of Suzuki while I was in Australia for 17 years is quite different to the impression I have of Suzuki in NZ, and it's all down to the different types of promotion. My view of Suzuki in Australia was as an also ran, unlike Honda who were the main player. In NZ it's completely reversed.

You also have to factor in where we want the sport to go. Do we hope to see the profile growing in NZ? My personal view is it's going to be very difficult without TV. I can't see any advantage going internet only except for the convenience of a few enthusiasts....unless those enthusiasts are willing to pay good money that can be returned to the sport? (Good luck getting good money out of stingy Kiwi's who think $100 is too much for a track day) How many internet subscribers would actually be interested when there are so many bigger and better series on offer around the globe?

[Tony.OK]

I'd of thought TV3 would have dropped there rates by now, seems since they lost the V8's they're struggling to have any motorsports worth watching.

With all the other Freeview channels maybe there are cheaper TV options?

I was one of the online viewers throughout the Nats, really enjoyed the coverage, maybe a mixture campaign of TV ads promoting the online live coverage? Not that I saw a single ad for the Nats this year.

Unfortunately unless there's a rugby ball involved, NZ is a motorcycling non event to the masses.

[scott411]

I'd of thought TV3 would have dropped there rates by now, seems since they lost the V8's they're struggling to have any motorsports worth watching.

With all the other Freeview channels maybe there are cheaper TV options?

I was one of the online viewers throughout the Nats, really enjoyed the coverage, maybe a mixture campaign of TV ads promoting the online live coverage? Not that I saw a single ad for the Nats this year.

Unfortunately unless there's a rugby ball involved, NZ is a motorcycling non event to the masses.

To be fair on the TV channels, i dont think they charge, infact sometimes you get the ads in the programmes, but they have to pay for the production costs, which is where the money comes in,

[Tony.OK]

To be fair on the TV channels, i dont think they charge, infact sometimes you get the ads in the programmes, but they have to pay for the production costs, which is where the money comes in,

Oh righto, how about bunging 20 GoPro's around a track and on bikes then? Edit together job done! ;)

[The Singing Chef]

With the appropriate promotion for each event, there is no reason that internet viewership wouldn't be as good if not better than what it was on T.V.

I would prefer to and do watch racing from my comp, it's easier and it can move with me. If someone wants to watch it, they will watch it regardless of where it is being broadcast.

Getting it promoted to the masses is easy enough as well, with the absurd number of NZ bike pages and the hard hitting FB pages such as NZBlokes where we have been able to reach 1.5mil people in a week with our content, there should be no problem getting the word out there.

Ad's for sponsors can be run along the bottom of the screen.

I'm all for getting some Live Cams set up with CTAS and pumping the shit out of it online. So much more could be done with $91K.

[Dave-]

MNZ wont change because it's too busy trying to relive the 70's and the internet wasn't mainstream in the 70's.

MNZ still uses paper, and nzpost.

[CHOPPA]

Tim said he would do this sort of clip for about $500.... The TV coverage could stay but there is no reason why this couldnt be done as well.

http://www.youtube.com/watch?v=H-7dAFhzLKs

[Billy]

Tim said he would do this sort of clip for about $500.... The TV coverage could stay but there is no reason why this couldnt be done as well.

http://www.youtube.com/watch?v=H-7dAFhzLKs

Looks good,

PM Me his contacts when you get a chance,Something along the lines of a Superbike magazine was the plan when we discussed changing to the internet last year,We are just working our way through it one step at a time,To try and avoid a huge cost to everyone and ensure its done properly,I have also had a discussion with an interested party from one of the smaller TV stations,If we do it right and the product is put together properly,There is a good chance we may be able to sell our program in the future to TV,Instead of paying a fortune to have a bunch of poorly edited and badly commentated snippets on air.

Clearly the future is in the internet and social media,That said the sponsors would be lot happier if the competitors actually supported them rather than buying overseas,Vicious circle really.

[jellywrestler]

Tim said he would do this sort of clip for about $500.... The TV coverage could stay but there is no reason why this couldnt be done as well.

http://www.youtube.com/watch?v=H-7dAFhzLKs

I could help with this if someone gave me a purple singlet and a cap with no peak too.

[SWERVE]

That kind of montage would be great. See the Yamaha rider has same sponsor as John Ross. These type of clips could be tailor made for specific sponsors or advertisers who could put money in to having themselves as the featured advertisers.
Spyda in a string vest (singlet) and a knotted hanky on his head would be epic:nya:
The possibilities of having a short edited clip...specific to a brand or company are endless for promotional purposes. Both on the internet and for presentations etc.
The web is the way forward.... just to prove a point i am an old fart...and i share a house with two more, who are 19 & 23...... none of us own a TV. Or have TV access via computer or Sky.

[Shorty_925]

These type of clips could be tailor made for specific sponsors or advertisers who could put money in to having themselves as the featured advertisers.


They already are, catch up : http://www.youtube.com/watch?v=nCRxx_ztz40

[Kickaha]

Spyda in a string vest (singlet) and a knotted hanky on his head would be epic:nya:
Why did you have to go and suggest something like that:bash:

[SWERVE]

They already are, catch up : http://www.youtube.com/watch?v=nCRxx_ztz40

I know! Its about time the road racing community caught up. Im not into motox....but enjoy those clips between 5-10 mins long.:2thumbsup

[jellywrestler]

Why did you have to go and suggest something like that:bash:

fuck off Gilligan

[scracha]

My only concern would be the sponsorship aspect. Stroudy's David Reid Homes and Mr Shirriff's heat pump business, even big supporters like Nationwide Accessories and White's are gonna get zero return for internet coverage.

Zero return? Bar a few skint pensioners (hardly their target audience) who the hell doesn't have the Interweb these days? You're also ignoring the fact the Internet gives the potential of an international audience. I


The internet is great for enthusiasts but shit for targeting a specific audience in a specific location, which is what local businesses are after.

And TV is better at this how? I'd have said the exact opposite.



I can see average Kiwi's stumbling across local TV coverage of NZSBK and staying tuned, but by going internet only you totally remove that prospect.

Have you look at the numbers pertaining to who watches telly, youtube and gets their news online in New Zealand? With the number of channels available on telly I'd say there's a far higher chance of someone "stumbling" on NZSBK coverage online than there is on ye olde traditional gogglebox.

Look, good video clips and decent editing WILL get sponsors coverage. High res cameras and video editing software are peanuts these days. Hell...when I did subscribe to SkyTv, half the crap on it seemed to be reruns of dumbarses crashing on youtube videos.

[quickbuck]

......
With the number of channels available on telly I'd say there's a far higher chance of someone "stumbling" on NZSBK coverage online than there is on ye olde traditional gogglebox.
.
I agree with all of what scratcha said, especially this bit.

The days of channel surfing 2 to 4 channels and stumbling across something because it is the only thing on is long gone!
Channel Surfing now days means you are sitting these watching something that holds little or no interest, and you are scrolling through the little blue banner with words on it at the bottom of the screen.

You might see a caption that says "CRC Motorsport".
Unless you are a motorsport fan then you will simply scroll past that onto the next one. There is no chance that you will actually click on it to see something that might look interesting.
The real kicker, and no offence to TV 3, but you have to push another button, either the i to find what sort of motorsport, or the Select to actually see it.
One would only do that if they are a fan and knew exactly what was on....... It may be Sky that do that to the EPG. Not sure.

"Stumbling" on line is highly probable, as the way social media (Face Book mainly) works it is more like being face to face with a mate and handing them a magazine to look at. Even if they aren't interested in the subject they will feel obliged to have a look to see what you are into. Or they might just be nosey, but either way they will get an eye-catching glimpse and maybe just maybe want to see more.

All that said, I had a guy at work ask me when I am out racing next.
The thing is I didn't know he was into bikes, in fact he isn't really, but his young sons are mad keen on anything that goes fast.
The only reason he knew I race is because it was one of his workers that painted my fairings...... So sponsorship does work, sometimes you don't know how..... The Catering company, and the coffee man are more likely going to get the $$ in this case, but at least there are 4 more people turning up to the track that haven't been there before.

[Tony.OK]

Perhaps paying for a Ad banner on Trademe with a link to CTAS?
Big audience there.......:yes:

[quickbuck]

Perhaps paying for a Ad banner on Trademe with a link to CTAS?
Big audience there.......:yes:

That is a very cunning plan.

[slowpoke]

Zero return? Bar a few skint pensioners (hardly their target audience) who the hell doesn't have the Interweb these days? You're also ignoring the fact the Internet gives the potential of an international audience. I

Noooooo, I'm not ignoring the potential international audience, that is my big fear: what local sponsor is going to get business internationally? Are David Reid Homes gonna sell to someone in the States? Is Craig Shirriffs gonna sell a heat pump to Oz? Are SuzukiNZ/Blue Wing Honda Nationwide Accessories, Whites, Joes Garage in Taupo gonna get any business whatsover from international clients? No, which then begs the question: why would they stay involved?

And TV is better at this how? I'd have said the exact opposite.

Because if you tune into local motorsport on TV then you have already proven 2 things: 1 you are interested in motorsport and 2. You are local (NZ) which means the local motorsport industry (or merchants supporting motorsport) have reached their key market. One of the keys to advertising isn't selling to "everyone" it's targetting your specific market, and someone watching local motorsport from a NZ location is the perfect target for many of the sponsors supporting our sport.


Have you look at the numbers pertaining to who watches telly, youtube and gets their news online in New Zealand? With the number of channels available on telly I'd say there's a far higher chance of someone "stumbling" on NZSBK coverage online than there is on ye olde traditional gogglebox.

Awww c'mon man, what use is comparing Youtube as a whole to telly? Amongst all the gazillion cute dog vids and Bieber clips and many far better motor racing series what would drive people to tune in to NZSBK? You of all people should know the virtually infinite size of the net and just how tiny a fraction any clips from NZ are, let alone a niche sport like ours. Look at it this way, how many other National series do you watch? I'm guessing a few people would follow BSB, AMA, MotoGP, CEV, possibly ASBK, but it's a pretty short list and NZSBK is gonna be miles off the end of it with so many better series to follow. Nothing against NZSBK, it's just a fact that ours is a very small series at tracks that just don't compare to those overseas.

Look, good video clips and decent editing WILL get sponsors coverage. High res cameras and video editing software are peanuts these days. Hell...when I did subscribe to SkyTv, half the crap on it seemed to be reruns of dumbarses crashing on youtube videos.

I've got nothing against the 'net, it's all I have for the half my life I'm stuck away at work, but I think the idea needs to be looked at from how it will affect all the stakeholders.

[Sarah311]

If the net was "the way", why did Suzuki NZ take the opportunity presented by the mutiny of MotoGP watchers towards Sky TV, to immediately put it on TV? I think because it provides an opportunity to present their entire range of Suzuki everything to a mass audience, and has a positive spin off for motorcyclists and the perception the general public has of us, it also shows significant crowds attending race events, another good thing.
I think the internet is a growing medium, but currently it is a medium people use to gain limited exposure in a specific area, before being promoted onto TV. (people get "discovered" on the net, but the Real excitment happens via the mass exposure of Television)
Sponsors get huge mileage being exposed via TV, to a wide range, whereas Internet is generally targeted, and so also limited.
I don't believe we are trying to convert the converted, rather we are trying to ensure ongoing appeal to a wide cross section.
I think using the Internet to promote via mass medium e.g. Facebook or similar, has some merit, but I think using Internet options only is extremely limiting and audience shrinking at this time. I do not think sponsors would flock to it, what would the added value be to them?
My two cents anyway :-)

[Genestho]

I liken internet coverage to layering.
The internet is not the only way but, it adds another dimension which is ease of sharability for both Competitors and Sponsors alike.

This also gives those running the series a good indication of numbers, ergo something to measure. This data becomes good proposal fodder for Competitors and Promoters to pass onto potential Sponsors.

One example: So, Mr RK chains came out to HD last year, from Japan. He meets the competitors sporting RK chains, goes back to Japan, easily searches you-tube and finds a nicely edited and professionally presented NZSBK round/s with all Sponsors names, with an overall presentation of Competitors and results - shares it with his mates.
And is able to Follow the Series easily from Japan.

NZSBK needs to become an entity, with a recognisable logo that can be used on Competitor Posters and anything media related.
It starts with footage, good graphics and photographs, graphic designer/editor and a commentator/media team - writers and interviewers for footage, this then becomes something to sell to potential Sponsors right from Competitors along with a fan base, pass on to TV Broadcasters if this is still an avenue..

But I believe Mr Billy is possibly heading in this direction anyway.. big job that needs dedicated people. ;)

[codgyoleracer]

I liken internet coverage to layering.
The internet is not the only way but, it adds another dimension which is ease of sharability for both Competitors and Sponsors alike.

This also gives those running the series a good indication of numbers, ergo something to measure. This data becomes good proposal fodder for Competitors and Promoters to pass onto potential Sponsors.

One example: So, Mr RK chains came out to HD last year, from Japan. He meets the competitors sporting RK chains, goes back to Japan, easily searches you-tube and finds a nicely edited and professionally presented NZSBK round/s with all Sponsors names, with an overall presentation of Competitors and results - shares it with his mates.
And is able to Follow the Series easily from Japan.

NZSBK needs to become an entity, with a recognisable logo that can be used on Competitor Posters and anything media related.
It starts with footage, good graphics and photographs, graphic designer/editor and a commentator/media team - writers and interviewers for footage, this then becomes something to sell to potential Sponsors right from Competitors along with a fan base, pass on to TV Broadcasters if this is still an avenue..

But I believe Mr Billy is possibly heading in this direction anyway.. big job that needs dedicated people. ;)


Its a great concept, - and to be honest others have tried from within our organisation and no doubt more will continue to try.

Good on em for having a go, but ......................

In reality (IMO) a standalone promoter with exclusive rights is the likely the best long-term solution, - the tricky thing about that "one line statement" is that it will take one hell of a lot of releasing of the reigns before it were ever to happen. (were talking "big picture stuff" here)

Choosing the right promoter and setting the limits of their control would of course be very important to get right.
IMO - the chosen promoter would be a person that is likely to be (A) an compact and flexible operator that is likely to be an enthusiast in our sport also (B) internet savvy (C) Sufficiently financial to sign up guaranteed promotion and other media exposure 1 year ahead of the season (D) Be able to work within the limitations of MNZ and its members guidelines (in main with respect to entry fee's etc)

Oddly enough - the above people are available, and a couple spring readily to mind, but will it ever happen ? , I doubt it.

The additional irony - is the above would be likely to make MNZs job easier not harder, and also may even reduce financial risk.

[Billy]

Its a great concept, - and to be honest others have tried from within our organisation and no doubt more will continue to try.

Good on em for having a go, but ......................

In reality (IMO) a standalone promoter with exclusive rights is the likely the best long-term solution, - the tricky thing about that "one line statement" is that it will take one hell of a lot of releasing of the reigns before it were ever to happen. (were talking "big picture stuff" here)

Choosing the right promoter and setting the limits of their control would of course be very important to get right.
IMO - the chosen promoter would be a person that is likely to be (A) an compact and flexible operator that is likely to be an enthusiast in our sport also (B) internet savvy (C) Sufficiently financial to sign up guaranteed promotion and other media exposure 1 year ahead of the season (D) Be able to work within the limitations of MNZ and its members guidelines (in main with respect to entry fee's etc)

Oddly enough - the above people are available, and a couple spring readily to mind, but will it ever happen ? , I doubt it.

The additional irony - is the above would be likely to make MNZs job easier not harder, and also may even reduce financial risk.

Then why aren't these "Enthusiasts " stepping forward now????

Other promoters have looked at it and walked away cause they can't make any money out of it,Lets be realistic here,We just simply don't have a "burger in the box" that the general public want to see.

[scrivy]

We just simply don't have a "burger in the box" that the general public want to see.

Put some 'fur' on it - everyone will want to see it then...

[slowpoke]

Lets be realistic here,We just simply don't have a "burger in the box" that the general public want to see.

Dunno Billy, I don't think the general public know we exist which is a slightly different problem, we're simply out of sight out of mind.

[SWERVE]

I received a copy of the Sponsors and shareholders report from Hayden Padden motorsport today. In it there is a breakdown of how they perceive their media coverage in term of $.
TV does not come out on top.........! It is beaten to the top spot by Online media (news sites) and interestingly enough they do not value (niche online media ) at all. By that I presume they mean FB and the like. But getting coverage on specific news sites ( I am guessing things like Stuff - WRC official sites - Online news programmes etc).
So it seems that the Net does have its rightful place in todays world. But only at this stage if its linked to the larger organisations sites. Food for thought there I think.
Also "Twitter" watchers are increasing at almost 3x that of FB.
These figures are based on their NZ specific TV articles. ie TV1 - TV3 - Prime & sports shows.

They list a 23.5% increase in social media followers
$1.2 million nzd of PR value
And a total of 25 mins solo TV time
These figures are for 1/1/13 to 1/6/13.
Interesting stuff.

[steveyb]

Also out of interest, Red Bull now confidently state that both Red Bull Racing F1 and Red Bull MotoGP Rookies Cup pay for themselves in terms of $ (or Euros) per minute/hr exposure.
Red Bull Racing F1 costs 300M Euros per year or something like that (??? not 100% sure but it is a large amount of sponduliks).
Rookies Cup costs about 100,000 E per rider per season or something like that.
Rookies Cup is not on mainstream TV anywhere that I am aware of.
Red Bull Racing F1 sells sponsorship rights and merchandise, nothing else.
Rookies Cup sells exposure of the Red Bull brand, nothing else.
So, this exposure only really comes through branding of riders, exposure at race events (admittedly they are MotoGP events) and on-line exposure through Rookies Cup TV (on line) and MotoGP.com.

The point being is that brand exposure can be monetised if it is done in a way that broadens the offering beyond traditional media and methods.

IMHO we don't need to sell coverage of NZSBK to TVNZ. We need to sell it to SpeedTV or other on-line motorsports outlets. The people that watch that are the market for all of the advertisers that want to get involved in motorsports. I think that people are grossly underestimating the loss of viewers of niche programming from TV to on-line media.
Also, they all have friends and families to whom they mention brands and names and the like, so brand awareness grows that way.
But, it is more than the on-the-track product. Paddock interviews showing branding on presentable bikes, riders apparel, paddock and pit displays, and sadly, pretty, branded up brolly dollies are very important too. Currently in NZ we only get big closeups of riders because there is very little else that is appealing to show in the shots. So any sponsors brands are poorly represented, in both ways.
Just have a look at how they do interviews with rugby guys after games, at MotoGP at WSBK. Always dressed in team apparel and often in front of a branded hoarding. This stuff costs money yes, but if gathered together in a planned way it does not have to cost the earth. But also, riders need to be willing to cooperate. Aye, there's the rub.....

My 3c worth. Inflation is low these days.

[Billy]

Also out of interest, Red Bull now confidently state that both Red Bull Racing F1 and Red Bull MotoGP Rookies Cup pay for themselves in terms of $ (or Euros) per minute/hr exposure.
Red Bull Racing F1 costs 300M Euros per year or something like that (??? not 100% sure but it is a large amount of sponduliks).
Rookies Cup costs about 100,000 E per rider per season or something like that.
Rookies Cup is not on mainstream TV anywhere that I am aware of.
Red Bull Racing F1 sells sponsorship rights and merchandise, nothing else.
Rookies Cup sells exposure of the Red Bull brand, nothing else.
So, this exposure only really comes through branding of riders, exposure at race events (admittedly they are MotoGP events) and on-line exposure through Rookies Cup TV (on line) and MotoGP.com.

The point being is that brand exposure can be monetised if it is done in a way that broadens the offering beyond traditional media and methods.

IMHO we don't need to sell coverage of NZSBK to TVNZ. We need to sell it to SpeedTV or other on-line motorsports outlets. The people that watch that are the market for all of the advertisers that want to get involved in motorsports. I think that people are grossly underestimating the loss of viewers of niche programming from TV to on-line media.
Also, they all have friends and families to whom they mention brands and names and the like, so brand awareness grows that way.
But, it is more than the on-the-track product. Paddock interviews showing branding on presentable bikes, riders apparel, paddock and pit displays, and sadly, pretty, branded up brolly dollies are very important too. Currently in NZ we only get big closeups of riders because there is very little else that is appealing to show in the shots. So any sponsors brands are poorly represented, in both ways.
Just have a look at how they do interviews with rugby guys after games, at MotoGP at WSBK. Always dressed in team apparel and often in front of a branded hoarding. This stuff costs money yes, but if gathered together in a planned way it does not have to cost the earth. But also, riders need to be willing to cooperate. Aye, there's the rub.....

My 3c worth. Inflation is low these days.

We don't sell anything to TV1,In fact,They declined the offer to show it for free last year,Hence the deal with TV3 instead,The cost is in producing the coverage at around $16,500.00 per round and then the advertising fee of $20,000.00 was needed to entice them to air it all,You do the sums over 6 rounds and it is in my view unsustainable and lacking in value.On the face of it,In the 5 years we have been airing on mainstream TV,It has done little,If anything to raise the profile

An arrangement was made between a board member and TV3,That didnt require the advertising fee,Which freed us up to invest a small amount in Ctas to help improve his operation,Like it or not,The internet is the future and given enough time,Will replace TV as we know it,We have plans to improve the presentation further for NZSBK 2014 and welcome any sensible input,As I stated earlier,we hope to be able at some point in the near future,To be able to produce some coverage through the Ctas system and with input from others that is suitable for airing on TV and have already approached one of the private stations,Time for a 2 pronged approach that is more affordable and that sets us on a path for the future

[jellywrestler]

But also, riders need to be willing to cooperate. Aye, there's the rub.....

My 3c worth. Inflation is low these days. yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

[denill]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

Still - riders think, it's all about them..................... Well, a very large percentage of them, as there is the odd, refreshing exception.

[jellywrestler]

Still - riders think, it's all about them..................... Well, a very large percentage of them, as there is the odd, refreshing exception.

i listed a few other people in the paddock other than riders....
tis a team thing

[quickbuck]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
.
Agree,
For some reason I feel I should be running Spectro Oil in my bike..... ;)

[Mental Trousers]

MotoGP.com's Video Pass is an excellent example of how tv is it's own worst enemy. SKY didn't secure the rights for the GP coverage so many people have paid for the far more extensive and detailed coverage offered online and won't be going back to Sky's very average offering.

NZSBK doesn't have a hope of offering anything like the Video Pass from MotoGP.com but online they're going to get far better value for money.

[slowpoke]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

Hey Spyda, did you catch any of the IoM coverage on Sky? I got my better half to hit the Series Link while I was away at work and am just working my way through it now. There are some good interviews of riders, team owners, managers etc in the pits. The informal chat in their natural environment (cue Richard Attenborough) seemed to work very well, checking out bikes, starting up the new MV triple just for the hell of it, etc etc just simple stuff that worked well. Much less intimidating than being stranded in a booth staring down a microphone. Something for next season?

[jellywrestler]

Hey Spyda, did you catch any of the IoM coverage on Sky? I got my better half to hit the Series Link while I was away at work and am just working my way through it now. There are some good interviews of riders, team owners, managers etc in the pits. The informal chat in their natural environment (cue Richard Attenborough) seemed to work very well, checking out bikes, starting up the new MV triple just for the hell of it, etc etc just simple stuff that worked well. Much less intimidating than being stranded in a booth staring down a microphone. Something for next season?

haven't as yet only the preview, the pit work is good to do i really enjoy it it's just a matter of having the time really grant from ctas works his butt off during the weekend and i try to make myself available to help in this area. hope to watch some of the tt stuff and will take not e tanks spud

[RobGassit]

yip and it's not uncommon at the nationals at some tracks to get only one person from the paddock to come to the commentators tower and have a chat with us.....
Shirley there's some nous out there with team managers mechanics riders family that can see the value in this particulalry now that we have more on line coverage and that means certain people, sponsors included, are tuning in for a specific race only of a type they're following.
As for trackside interveiws, few take the opportunity to grab a sponsors item of clothing or request to be positioned in a way that makes it a lot more proffesional.

Too many stairs,, put in a lift and have a Sweetie Tin and you will be standing room only in your box!

[slowpoke]

Too many stairs,, put in a lift and have a Sweetie Tin and you will be standing room only in your box!

Still got the not insubstantial problem of Spyda's beer farts in a confined space, who in their right mind would want summa that action?!

[jellywrestler]

Still got the not insubstantial problem of Spyda's beer farts in a confined space, who in their right mind would want summa that action?!

my new incontinence pants are said to filter trouser coughs too, that'll make going to the pictures only half as much fun now!

[RobGassit]

Still got the not insubstantial problem of Spyda's beer farts in a confined space, who in their right mind would want summa that action?!

That's very true. I haven't had time to do a complete risk analysis. CYF's might be interested in a man offering sweeties for oral favours too. I apologise for not thinking it through.

[budda]

my new incontinence pants are said to filter trouser coughs too, that'll make going to the pictures only half as much fun now!

Don't forget that is only the case when the "optional" activated charcoal suppository is in place

[Grumph]

Don't forget that is only the case when the "optional" activated charcoal suppository is in place

And checking that is a job for, scrutineer, steward or clerk of the pants ?.......

[scrivy]

But wait, there's more...........

http://www.stuff.co.nz/sport/motorsport/8877834/Another-sport-gone-from-Sky

[budda]

But wait, there's more...........

http://www.stuff.co.nz/sport/motorsport/8877834/Another-sport-gone-from-Sky

You bloody bewdy ............. well spotted Sir

[steveyb]

Perhaps it is an opportunity to put together a small marketing campaign to boost profile of NZSBK in NZ?
They say they have a low cost advertising structure available.....

[scrivy]

Perhaps it is an opportunity to put together a small marketing campaign to boost profile of NZSBK in NZ?
They say they have a low cost advertising structure available.....

You hum it Steve.........

Does sound good though doesnt it!
Die hard fans......
Re-runs......

[Billy]

Perhaps it is an opportunity to put together a small marketing campaign to boost profile of NZSBK in NZ?
They say they have a low cost advertising structure available.....

Yes,

Perfect timing for us to,We are just in the process of discussing where we are heading re media and in particular television,I have forwarded this info on to the relevant peeps and suggested they look further into it,Could be the perfect place for us to air a number of events on,With some pretty big opportunities for the future re possibly hooking it into Ctas if acceptable and all agree.

Thank you Mr Scrivy(and Budda who text me and let me know this was on here.)

[Tony.OK]

But wait, there's more...........

http://www.stuff.co.nz/sport/motorsport/8877834/Another-sport-gone-from-Sky

Looking at their Facebook page it seems they are asking ppl what they want to see, get on there folks and tell em ya want lotsa 2 wheeled motorsports incl NZ stuff.

They are using a test channel at the mo, doesn't show on Freeview channels list but if ya enter 114 it'll come up if ya have UHF Freeview.

Great to see someone is listening to NZ'ers wants, great big :motu: to Sky haha.

[denill]

Looking at their Facebook page it seems they are asking ppl what they want to see, get on there folks and tell em ya want lotsa 2 wheeled motorsports incl NZ stuff.

They are using a test channel at the mo, doesn't show on Freeview channels list but if ya enter 114 it'll come up if ya have UHF Freeview.

Great to see someone is listening to NZ'ers wants, great big :motu: to Sky haha.

Got a link to the Coliseum Facebook address?

[quickbuck]

Got a link to the Coliseum Facebook address?

It will be this:
https://www.facebook.com/#!/SommetSports?directed_target_id=0